InterInter--regional Knowledge Sharing regional Knowledge Sharing Series on AHI Series on AHI --Communications Communications PlanningPlanning

Lao PDR: Communications Planning

TimelinesTimelinesNovember 2005November 2005: : Workshop Workshop -- preparation of preparation of the National AHI Plan including Strategy 4 on the National AHI Plan including Strategy 4 on Health Education & Community ActionHealth Education & Community ActionJanuary 2006 onwardJanuary 2006 onward: : UN partners form IEC UN partners form IEC Working Group, including AEDWorking Group, including AEDApril 2006April 2006: : Dr Nabarro Visit (Media Q & A)Dr Nabarro Visit (Media Q & A)May 2006May 2006: : National AI Communication National AI Communication Workshop Workshop –– drafting of Communication drafting of Communication StrategyStrategyMay 2006May 2006: : AHI IEC Taskforce constituted AHI IEC Taskforce constituted (includes Government focal points, UN and (includes Government focal points, UN and organizations concerned)organizations concerned)

TimelinesTimelinesJune 2006 onwardJune 2006 onward: : Development and/or Development and/or adaptation of AHI materials (booklets, flip charts, adaptation of AHI materials (booklets, flip charts, posters, banners, radio and TV spots + training posters, banners, radio and TV spots + training of journalists)of journalists)July 2006July 2006:: National Avian and Human National Avian and Human Coordinating Office (NAHICO) opened and first Coordinating Office (NAHICO) opened and first partnerpartner’’s meeting helds meeting heldJuly 2006July 2006: : AI IEC action plan developed with AI IEC action plan developed with detailed activities and assigned detailed activities and assigned GoLGoL focal pointsfocal pointsJuly 2006July 2006: : Official confirmation report of Official confirmation report of outbreak of AI in Lao PDR outbreak of AI in Lao PDR –– Adaptation of IEC Adaptation of IEC materialsmaterials

Objectives of National Objectives of National Communication WorkshopCommunication Workshop

To increase participants understanding of To increase participants understanding of avian/human pandemic influenza and to avian/human pandemic influenza and to share lessons learned in AI control.share lessons learned in AI control.To draft a communication strategy and To draft a communication strategy and action plan for avian/human pandemic action plan for avian/human pandemic influenza.influenza.To establish an IEC task force and agree To establish an IEC task force and agree partner roles and responsibilities.partner roles and responsibilities.

Conclusions of workshop: Conclusions of workshop: What actions to promoteWhat actions to promote

Bio-security – communicate actions to protect poultry from AI

Hygiene – communicate actions to protect humans from AI

Food safety – communication actions to make food safe

Surveillance - encourage reporting of suspected animal and human cases

Conclusions of the workshopConclusions of the workshop

Based on the outcomes of this workshop, Based on the outcomes of this workshop, the IEC task force to develop an the IEC task force to develop an immediate AI communication campaign, immediate AI communication campaign, while preparing for the implementation of a while preparing for the implementation of a short and medium term activities within the short and medium term activities within the strategy. strategy.

Immediate campaign to Immediate campaign to promote promote

HygieneHygiene: : Wash hands with soap after handling Wash hands with soap after handling live poultry and after preparing poultry live poultry and after preparing poultry meat/eggs for cooking. meat/eggs for cooking. Food safetyFood safety: : Cook poultry meat and eggs Cook poultry meat and eggs thoroughly (no eating pink meat and runny eggs thoroughly (no eating pink meat and runny eggs or raw duck blood)or raw duck blood)

For further considerationsFor further considerationsReportingReporting: : Report sick or dead birdsReport sick or dead birdsBioBio--securitysecurity: : Separate new flocks for at least 2 Separate new flocks for at least 2 weeksweeks

How to promote?How to promote?

Mass mediaMass mediaRadio and TVRadio and TV

Supplemented by print materialsSupplemented by print materialsPosters, billboards and bannersPosters, billboards and banners

Which materials?Which materials?ToolsTools

Radio spots and Radio dramaRadio spots and Radio dramaTV spots & other TV programsTV spots & other TV programsBillboards & BannersBillboards & BannersPostersPostersBooklets and FlipchartBooklets and FlipchartSongs (being developed by MAF)Songs (being developed by MAF)Others?Others?One action/one materialOne action/one material

WASH COOK

1st Campaign

Phase 1 Phase 2

HAND WASHINGPosters

Clean hands No diseases

Wash hands with soap every time

Before … and After …

HAND WASHINGBanners

Clean hands No diseases. Wash hands with soap every time

Wash hands with soap every time before … and After …

HAND WASHINGBillboard

Don’t let your hands make you sick - Wash hands with soap every time!

HAND WASHINGPoster – used during the outbreak

Reduce the risk of bird flu

Wash hands with soap every time

After contacts with poultry and eggs

After preparing chicken, geese… and birds

AI “Protect Yourself” Booklet

AI Student booklet & Flipchart

DistributionDistribution

Through the existing government Through the existing government channelschannelsThrough existing channels utilized by UN Through existing channels utilized by UN and International agencies (including and International agencies (including INGOsINGOs))Through UN projects and staff (at home Through UN projects and staff (at home and on field trips)and on field trips)

ChallengesChallengesImportance of regularly utilizing the Importance of regularly utilizing the coordination mechanismscoordination mechanismsContinuity in sharing accurate information Continuity in sharing accurate information from the partners and the ministries from the partners and the ministries Distribution of materialsDistribution of materialsLack of surveys on population and attitudesLack of surveys on population and attitudesLimited human resourcesLimited human resourcesMaintaining high level commitmentMaintaining high level commitmentContinuity in fundingContinuity in funding

OpportunitiesOpportunities

Enhanced coordination amongst UN and Enhanced coordination amongst UN and International agencies, donors and the International agencies, donors and the Government of Lao PDRGovernment of Lao PDRHigh level commitment of the Government of High level commitment of the Government of Lao PDR, the donors and the partnersLao PDR, the donors and the partnersEstablishment of government coordination Establishment of government coordination mechanismmechanismAccurate information dissemination from the Accurate information dissemination from the partners and the government side partners and the government side

22ndnd Campaign PlansCampaign Plans

Scale of materials for the provincesScale of materials for the provincesOutreach through schoolsOutreach through schoolsMore media activitiesMore media activitiesSocial mobilization through the mass Social mobilization through the mass organizations (Lao Womenorganizations (Lao Women’’s Union)s Union)Use of drama and story telling to raise Use of drama and story telling to raise issues through different media (puppets, issues through different media (puppets, live theatre, radio, etclive theatre, radio, etc………….).)

Assistance NeededAssistance Needed

Regional Information Sharing, exchange Regional Information Sharing, exchange and collaboration through regional and collaboration through regional meeting and conferencemeeting and conferenceInternet and databaseInternet and databaseHuman resource development: capacity Human resource development: capacity building and skill developmentbuilding and skill developmentSupplies and equipmentSupplies and equipment

Thank you for your attention!