SANITY AMIDST CHAOS

JONATHAN NASH UK HEAD OF PROGRAMMATIC

PEOPLE

OOH

RADIO

SOCIAL TV

PRINT

DIGITAL

MESSAGING

OTT

MOBILE PEOPLE VIDEO

MACHINE MEDIA VIEWS

WALLED GARDENS CREATE UNNECESSARY LIMITS

AN OPEN PLATFORMS MANIFESTO

CONTROL

CONSOLIDATE

SIMPLIFY

OPEN. SIMPLE

DATA

INVENTORY

CREATIVE OPTIMISATION

INSIGHT

+ ATTRIBUTION

OPEN DATA FLEXIBILITY OWNERSHIP

FLEXIBILITY DATA PARTNER CHOICE

OWNERSHIP IT’S YOUR DATA

OPEN INVENTORY AUTOMATE EFFICIENT

AUTOMATE TRANSACTIONS

EFFICIENT CREATE, DISTRIBUTE, MEASURE FASTER

OPEN CREATIVE OPTIMIZATION

ROI OPTIMIZATION

OPEN INSIGHTS AND ATTRIBUTION

MULTI-TOUCH ATTRIBUTION

CLOSER

INFLUENCER(S)

INTRODUCER %

SITE & USER LEVEL DETECTION

AD-BLOCKING IN REALTIME

PRE-BID VIEWABILITY

BOT BLOCKING

INVENTORY VALIDATION

VIEWABILITY VERIFICATION

SAFETY & TRANSPARENCY

SUMMARY

WHAT’S NEXT 2015