Preliminary Programme Outline 23 May 2018 - DAY 1 Welcome and Introduction Constantine Kamaras, Chairman, IAB Europe Rob Beeler, Founder, Beeler.Tech The IAB Europe Chairman introduces the key forces transforming the digital landscape and the strategies that can help businesses to adapt and thrive: • The impact of regulation and public policy • The importance of continual education and employee engagement • The potential for publishers able to evolve their proposition • The new technologies vying for a role in the digital ecosystem • The prospects for the future of digital advertising Keynote - Industry overview Rob Norman, Advisor, and former Chief Digital Officer, GroupM How did we get to this pivotal point for the digital ecosystem – and where are we headed next? GroupM’s Advisor and former Chief Digital Officer, Rob Norman is one of the most sought-after industry voices on the future of digital. He explores the nature of the challenges that digital advertising now faces – and how the industry can adapt to deliver continued growth. Presentation - The state of the digital advertising market in Europe Daniel Knapp, Senior Director, IHS Markit
Transcript
Preliminary Programme Outline
23 May 2018 - DAY 1 Welcome and Introduction Constantine Kamaras, Chairman, IAB Europe Rob Beeler, Founder, Beeler.Tech The IAB Europe Chairman introduces the key forces transforming the digital landscape and the strategies that can help businesses to adapt and thrive:
• The impact of regulation and public policy • The importance of continual education and employee engagement • The potential for publishers able to evolve their proposition • The new technologies vying for a role in the digital ecosystem • The prospects for the future of digital advertising
Keynote - Industry overview Rob Norman, Advisor, and former Chief Digital Officer, GroupM How did we get to this pivotal point for the digital ecosystem – and where are we headed next? GroupM’s Advisor and former Chief Digital Officer, Rob Norman is one of the most sought-after industry voices on the future of digital. He explores the nature of the challenges that digital advertising now faces – and how the industry can adapt to deliver continued growth. Presentation - The state of the digital advertising market in Europe Daniel Knapp, Senior Director, IHS Markit
The latest research from IHS Markit shows digital advertising delivering 90% of all advertising industry growth – and not just through its most high-profile players. IHS Markit’s Senior Director Daniel Knapp reveals key findings of the research, including signs of important emerging opportunities in the digital ecosystem. Panel - Publishers fight back, Publisher 2.0 Randall Rothenberg, CEO, IAB US (Moderator) Dora Michail, Managing Director, Digital, The Telegraph Carsten Schwecke, Digital Officer, Axel Springer Not content to depend on digital advertising for revenues, progressive-minded publishers are evolving their business models and opening up whole new revenue streams. IAB US CEO Randall Rothenberg hosts a panel exploring different strategies for growth: from eCommerce to advertising alliances and native video. Live stream Q&A - The EU, digital advertising and data Giovanni Buttarelli, EU Data Protection Supervisor Constantine Kamaras, Chairman, IAB Europe (Interviewer) Giovanni Buttarelli is a prominent campaigner for modern and progressive data privacy regulation for the EU in the digital era. Appearing via video link, he answers questions on the likely impact of such regulation. This session will explore the key regulatory challenges and incentives facing the digital advertising industry, the impact on advertisers, agencies and publishers, and how the behaviour of companies and consumers and the digital ecosystem might change as a result. Book your Early Bird pass before 31 March and have the opportunity to table a question to Giovanni Buttarelli. Side Session - The rise of the Data Protection Officer Steve Lok, Head of MarTech & Ops, The Economist From invisible background role to a vital driver of marketing and business strategy: the Data Protection Officer epitomises the transformation taking place in digital marketing. Our speaker will explore the key challenges in data protection, and the value that it provides for businesses through a more strategic approach.
Panel - Programmatic video: unlocking the power of automation Major brands and media agencies have swiftly come to depend on programmatic buying for the delivery of display ads. However, automated advertising can only reach its full potential through the most engaging format available on digital platforms: video. Panel - GDPR: The Transparency & Consent Framework Two days ahead of the implementation of GDPR, Members of IAB GDPR Implementation Group (GIG), discuss the uptake of the Transparency & Consent Framework that helps publishers, advertisers and technology companies comply with key elements of the General Data Protection Regulation (GDPR). The Transparency & Consent framework gives the publishing and advertising industries a method to control vendors accessing their users’ devices/browsers; provide dynamic transparency about those vendors to the end users visiting their sites/apps/devices; and develop a common language with which to recognise and communicate those vendors and consumer consent for those vendors when using consumer data for online advertising purposes. Presentation – by Teads Keynote - Measuring what matters Brad Smallwood, Vice President Marketing Science, Facebook As new creative content and ways of thinking evolve, advertisers have responded quickly by merging new tech with old ad formats. But you can’t fit square pegs into round holes, and you can’t depend on old toolkits to measure the success of new mediums. Building brand has changed in the digital era. In this talk, Brad Smallwood, Vice President Marketing Science, Facebook will discuss what’s next in measurement and explain why marketers can’t rely on old techniques in order to track the performance of new ad formats, channels and technologies. This session will explore what should be in a marketer’s measurement toolbox today and why it’s not possible to match old measurements to new realities. Ultimately, there can be no half measures in the digital world.
End of Day 1 – Gala Dinner with MIXX Awards Europe & IAB Europe Research Awards
24 May 2018 - DAY 2 Keynote - The Advertiser View Franck Sineau, Global Media Director, Richemont The world’s second-largest luxury goods business spends over half of its advertising budget online. Franck Sineau explains why Richemont is committed to digital platforms, how it uses data, and how it will evolve its approach as the digital landscape transforms. Keynote - What Builds Brand Love Anita Caras, Director Sales Insights EMEA, Oath Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?...Come to this session and all will be revealed. Panel - Rewiring the digital supply chain: the transparency you’re looking for? Ciaran O’Kane, Editor, Exchange Wire (Moderator) James Prudhomme, Managing Director, Index Exchange Erol Soyer, CEO, ProgRox Blockchain technology promises to bring new levels of automation to the booking and delivery of digital ads – and provide new levels of traceability and transparency in the process. Is a new technology the solution that can increase trust in digital advertising? Or will it complicate the supply chain further still? Ciaran O’Kane of Exchange Wire hosts a panel of ad tech experts putting the future of the digital supply chain under the spotlight.
Hot or not? Through a menu of expert-led side-sessions, we examine the prospects for the digital ecosystem’s emerging technologies. Will they bring disruption and opportunity – or simply distract marketers from the priorities they should be focusing on?
• Digital Outdoor The creative canvas of outdoor media promises new levels of digital engagement – but can brands combine the capacity for personalised targeting with visual impact at scale?
• Digital Audio Does a world of personalised listening experiences have a role for brands? We examine how creative and media strategies designed for radio must evolve for the era of the playlist.
• Virtual Reality and Augmented Reality A new storytelling platform delivering unprecedented, immersive experiences? An empathy engine providing new levels of engagement? The future of research? Or unavoidably awkward technologies that aren’t yet ready for prime time? Will the real VR and AR please stand up. Panel - Brand safety inflection point? John Montgomery, VP Brand Safety, GroupM (Moderator) Neil Bowman, VP Digital Advertising, at BBC Anthony Hitchings, Digital Ad Operations Director at FT.com Brand Safety may have be an overused phrase in 2017, but ensuring brands have safe experiences online has arguably hit its inflection point. Reacting to brands need for transparency the IAB introduced the ads.txt standard. On top of that there have been serious concerns about contextual advertising and a commitment from publishers and technology companies to demonstrate compliance with best practice. So what have we learned and what does the future hold for Brand confidence ?
Panel - Optimising the human: re-engineering roles for the new digital ecosystem Neslihan Olcay, CEO at Wavemaker Turkey Rob Beeler, CEO & Founder, Beeler.Tech Richard Dunmall, MediaIQ Hossein Houssaini, Havas Media In an increasingly automated and AI-driven media landscape, businesses face a fundamental choice: they can focus on efficiencies and push human beings into the background, or they can leverage the extra capacity that technology provides to empower their people. Ad Operations training consultant Rob Beeler is joined by Hossein Houssaini of Havas and Richard Dunmall of MediaIQ. Together they explore the talent development strategies that are securing a role for intuition, empathy and humanity in the media supply chain. Keynote - The Net Delusion: The Dark Side of Internet Freedom Evgeny Morozov, Author Side Session – By Shaa Keynote - Embracing an ever-changing future for digital advertising Amelia Torode, Founder, The Fawnbrake Collective The importance of digital advertising to business growth will only increase – but that doesn't make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
