Date post: | 27-Jan-2015 |
Category: |
Design |
Upload: | uxpa-boston |
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Intercept them in the wild: Recruiting hard-to-find participants
Dana Chisnell Whitney Quesenbery Center for Civic Design
Hi. Can I ask you some quick questions?
Why would anybody recruit research participants this way?
What’s happening here?
1. Observe
2. Approach
3. Invite
4. Read reactions
5. Respond to objections
6. Ask
7. Transition
Observe What are you looking for?
fit for the sample
sanity
eye contact
1
Approach How do you present yourself?
asking for a favor
not crazy or scary
not selling anything
not begging
2
Invite Talking to strangers
smiling
walking
pitching
3
Read How do you know whether they’re willing?
If they’re not leaving, keep talking
If they keep going, walk along for a bit
4
Respond What are their concerns?
credibility
purpose of interview
time
just NO
5
Ask Do they qualify?
minimal qualifications
snap decisions
easy to dismiss
start with a script but be willing to flex
6
Transition Willing to spend more time?
thanks
could I have [specific amount of time]
progressive (quick) disclosure
keep the time promise
7
Practicalities: Planning for intercepts
Goals
§ What do you want to end up with?
§ What are you using the data for?
Locations and timing
§ High traffic, but not traversing
§ Lots of loitering or waiting § Cafes
§ Community centers
§ Mixed use areas
§ Open markets or malls
Intermediaries People who are connected to the community that you want to meet
Trusted sources
Know the territory
Caution: Be clear about roles
Scripting Flexibly transitioning
§ Pre-visualize
§ Checklist-like
§ Track timing
Transition
Very quick!
Sampling and targets
Have in mind what you want coverage to be
Check on the mix at regular intervals
Look at what you’re learning from whom
Set goals
Choosing whom to approach
Issues in self-awareness
Issues in self-awareness fear and apprehension
bias
getting started
Personal comfort and safety § Dress for weather
§ Choose shoes for standing
§ Drink water
Personal comfort and safety § Work with a partner
§ Be aware of surroundings
§ Not after dark, outside
Languages Have materials available in languages
Make the translator a partner
make sure they know the goals of the study
give them the script
get translations ahead of time
Don’t insist on one language or the other
Summary
Choose locations carefully
Use intermediaries and translators
Script but flex
Choreograph the transition
Be aware of personal biases
Work in pairs
Thank you