Date post: | 13-Mar-2016 |
Category: |
Documents |
Upload: | nicholson-school-of-communication |
View: | 224 times |
Download: | 0 times |
Volume 5 Issue 4 June 2011
In this issue
ICRC Conference
Student Spotlight
Faculty Spotlight
Knights Helping
Knights
NSC Faculty
Research Proposals
Keeping PBS in
Orlando
Faculty Publications
Her Campus
Interview
Charity Challenge
National
Association of
Hispanic Journalists
The Nicholson School of Communication hosted
the International Crisis and Risk Communication Conference on May 10-11 at the Pegasus
Ballroom in the Student Union. Attendees and participants in the 2011 conference
traveled from as far as Korea, UK and all across the United States to hear fellow
professionals and scholars speak about the significance of new trends and technology such
as social media on crisis communication in the 21st century.
Some highlights from the two-day event include corporate case studies from Ann Cline,
Manager of Emergency Response for Airtran, Michael Griffin, Vice President of
Communications for Disney and Marc Ladin, Vice President of Everbridge. Of all of the
corporate speakers, Neil Chapman, former Director of Public Affairs, BP (British Petroleum)
and Gerald Baron, Executive Vice President, Communications, O’Brien’s Response
Management, accrued the most interest from the attendees. These executives, who
represented the oil industry during the Gulf Oil spill last year, gave a rare glimpse into the
strategies, choices, and yes even mistakes made in communicating to the media,
government, and public during the Gulf oil disaster.
The Nicholson School also welcomed a diverse group of scholars to the convention
,including O.C. Ferrell Ph.D. and Linda Ferrell Ph.D. from the University of New Mexico,
Michael Palenchar from the University of Tennessee and UCF’s own Dr. Steve Collins and
Dr. Timothy Coombs. Kevin C. Thomas, M.B.A., Ph.D., Director, Master of Science in
Healthcare Emergency Management Program, Boston University, presented the results of
his psychometric, behavioral, neurophysiological research into cognitive information
processing of persuasive messages during high critical contexts. He also offered useful
information for teams, group communication, and decision-making communication
insights.
David Barney, a graduate student from Bowie State University, stated the convention was “the most informative conference on Crisis Communication ever! The diverse schools of thought were incredibly valuable.” Maureen Taylor Ph.D., Professor from the University of Oklahoma, said “ICRC brought together high level crisis communications experts with top scholars. The topics were highly relevant and I would recommend this to others.” Dr. Robert Chandler and the rest of the Nicholson School of Communication look forward to hosting this annual convention again March 5-7 2012.
For submissions please
contact:
Sabrina Deaton, current NSC graduate student in
the I-O track received a scholarship from the
National Federation of the Blind of Florida. Sabrina
has been a member of the National Federation of
the Blind of Florida for seven years, where she
handles public relations. She has also served as a
State Board Member and President for the
Daytona Beach Chapter of the NFBF. Sabrina is one
of the few visually impaired students to come
through this master’s program in the NSC and we
wish her luck as she starts her thesis research this
summer.
Amanda Tetlak, a 2007 graduate of the Radio and
Television program, moved from Reporter/Anchor
at KFYR-TV in Bismarck, N.D., to Reporter, WSJV-
Fox28 in South Bend, Ind.
Robert “Bobby” Olszewski '99, a NSC
double major in Radio-TV and I-O and current NSC adjunct
instructor, graduated on May 21 from the Central Florida
Political Leadership Institute (CFPLI). BusinessForce, the
political arm of the Central Florida Partnership, presented
an intensive three-day program on the basics of leadership
skills for effective governing, critical public policy issues,
and political campaigning. The CFPLI is a nonpartisan
program for business and civic leaders with the potential
to become political candidates and government leaders.
Olszewski was one of 25 members in the Class of 2011
selected from an applicant pool of over 130 candidates
from throughout the greater Central Florida region.
Olszewski is the managing principal of the Emerson
Management & Consulting Group, Inc.
Harry Weger attended the Ontario Society for the
Study of Argumentation conference in Windsor,
Ontario, Canada. Dr. Weger was invited by the
conference organizers to serve as a commenter
for a presentation integrating concepts from
formal logic, speech act theory, and the
elaboration likelihood model of persuasion by Dr.
Katarzyna Budzynska from the University of
Warsaw, Poland.
John Malala has been accepted to be a 2011-
2012 Leadership Enhancement Program Scholar.
The UCF Leadership Enhancement Program
provides leadership development opportunities
for program scholars to gain career enhancing
skills and leadership experiences in today's
changing educational environment.
Knights Helping Knights has delivered two drop boxes in
the Nicholson School of Communication, one on each floor
of the building, to make donations to fellow Knights in
need. The pantry is run by student volunteers and is open
Monday through Friday from 1-6:00 p.m. and is located in
the Ferrell Commons. The pantry is accepting food, clothing
and hygienic items. Along with these items, students can
donate their time to sort goods and run the pantry. Pantry
volunteers will monitor the drop boxes and empty them as
necessary. Additional location for donations are the
Student Union Help Desk, the Counseling Center and at the
pantry. The director of the pantry, Willis Chico, can be
reached at [email protected] and is happy to come to classes
and present on the Knights Helping Knights Pantry. To find
out more information please contact Mr. Chico or visit
http://khk.sdes.ucf.edu/pantry.
Nicholson School of Communication’s Director, Dr. Robert Chandler, was selected as the winner of the 2011 Ronald K. Mengel Award, for his paper “Emergency Environmental Stress Induced Diminished Cognitive Capacities: Adapting to Audience Challenges for Successful Emergency Communication and Incident Alerting Notification Applications”. This award is for the best paper presented at the fire detection sessions of the recent Suppression & Detection Research and Applications Symposium (SUPDET 2011), as voted by those present at the symposium and affirmed by the Program Committee. The award honors the memory of Ron Mengel, who had a long a distinguished career in the fire detection and alarm industry, and was a valued member of the Foundation’s Fire Detection and Alarm Research Council.
We are delighted to announce that the following NSC faculty members’ proposals were positively reviewed and have been selected for their work in pursuit of major external funding as part of the NSC Major External Funding for Research Development Stimulus Initiative (III): Dr. Ann Miller: Effectiveness of HIV health prevention communication in sub-Saharan Africa Dr. Will Kinnally: Comparative analysis of US and Canadian media Dr. Kim Voss: Newspaper coverage of food news and related public policies Dr. Tim Coombs : Public relations activism Ms. Lindsay Neuberger: Impact of health communication [including nutritional labeling messages] on target audience dietary behaviors Dr. Denise DeLorme: The uses of social marketing for protection of marine ecosystems from boating impacts on
the Indian River Lagoon
Funding is currently being sought for all research projects.
It all began on April 1, 2011. It was on this day that WMFE-TV—our source of public broadcasting for 45 years—announced that they would be selling their television station to Daystar, a faith-based network. Because the announcement was made on April Fool’s Day, the majority of us thought that it was a joke. And yet, nobody was laughing.
Indeed, WMFE made the decision to sell our publicly funded television station without telling any community members. Even their largest donors were initially unaware of the sale. And to make the situation even less transparent, the buyer Daystar created a faux organization called “Community Educators of Orlando, Inc.” This two month old organization was listed as having both the same address and the same owners as Daystar. It was obvious they were attempting to trick the community—and they were not trying to be subtle about it.
The University of Central Florida (UCF) already has a television station-- it's called UCFTV. The channel itself actually airs PBS programming on occasion, so it was obvious that UCFTV values good television. It should also be noted that the other two PBS stations in the area--WDSC in Daytona and WBCC in Cocoa, are both owned and operated by local college campuses. Why couldn’t UCF do the same? For the second largest physical campus in the nation, I felt UCF becoming our community's source of Public Broadcasting was not only feasible-- it just made sense. Supporting a local PBS station would also serve as an excellent learning tools for students from all disciplines-- imagine the opportunity. (and isn't that what UCF stands for?)
Our campaign was designed with four main objectives in mind—the first being to petition the Federal Communications Commission (FCC) for denial of the WMFE-TV/Daystar transaction. When television licenses change, the public has 30 days to comment on the transaction. And so, we launched a Facebook campaign to encourage community members to petition the FCC for denial of the WMFE-TV/Daystar transaction. The ending result: close to 500 letters submitted to the FCC. That meant that almost 500 individuals within our community wrote letters to the FCC, expressing their concerns regarding the WMFE-TV/Daystar transaction. This small two-person campaign had quickly evolved into a large scale community movement.
One that the UCF Board of Trustees (BOT) took notice of. And indeed, on May 26, 2011, the UCF BOT voted on a resolution to partner with Brevard Community College (BCC) to create a new source of public broadcasting for the Central Florida community called WUCF-TV. Scheduled to be on-air on July 1, 2011, WUCF-TV will provide the community with both nationally acclaimed PBS programming and locally made programming. The station itself is without a doubt the result of a community movement—and with that said, we urge you to visit their new website, spread the word, and show your support: http://wucftv.org/
Jeff Weiner, an Orlando
Sentinel reporter and 2010
graduate of the NSC's
journalism program, has won
the top public-service
reporting award in Florida --
the James Batten Public
Service Award -- for his
series of stories last year
about illegal barbering
raids by the Orange County
Sheriff's Office. The SPJ
Sunshine State Awards are
the highest recognition a
journalist can earn in Florida.
Dr. Kimberly Voss has authored: “Who’s Wearing the Pants? How The New York Times Reported the Changing Dress of Women,” was published in the Media Report to Women, Spring 2011. “More than Beer and Brats: Peggy Daum and the Milwaukee Journal’s Food Section, 1960s Through the 1980s,” was published in Milwaukee History: The Magazine of the Milwaukee County Historical Society, Spring 2011. UCF Journalism Instructor Lance Speere is the co-author. “A False Start, a Heavy Burden and Hugs: A Study of the Female ‘Firsts’ in Newspaper Management,” has been accepted for presentation at AEJMC in St. Louis. co-authored by Lance Speere, UCF Journalism Instructor.
Dr. Denise E. DeLorme's co-authored chapter, "Advertising in Health Communication: Promoting Pharmaceuticals and Dietary Supplements to U.S. Consumers" was recently published in the Routledge Handbook of Health Communication, Second Edition.
Kaite Detlefsen, a NSC graduate student
and UCF women’s golf team member,
earned a place on the Capital One
Academic All-American At-Large First
Team for her second year. This team is
one of 13 different women’s teams that
feature female students who excel on and
off the course. Detlefsen graduated from
the Nicholson School of Communication
with her master’s degree in Mass
Communication with a 4.0 GPA.
NSC graduate, Presley Adamson, received his
first AP and Reuters photo credit on June 16,
2011, for this photograph taken of paddle
boarder Cynthia Aguilar as she paddles across
Florida Straits. Presley is currently a
photographer and editor for Digital Island
Media in Key West.
The following students took part in
the challenge:
Brittney Nadya Grace, Producer Logan Kriete, Photographer/editor Ben Schepler, Photographer/Editor Jeff Blank, Photographer/Editor Steven Davis, Photographer/Editor Karine Guilbert, Photographer/Editor Bailey Logan, Correspondent Rachel Loyd, Correspondent Chad Hounshell, Correspondent Anthony Ferrara, Correspondent
Faculty Advisors/Executive Producers Dr. Tim Brown Prof. George Bagley
Engineering Assistance: Jim McCully Jeff Van Treese
A crew of NSC RTV students was presented with an interesting
challenge: document, record and produce a half hour program of the
26th Charity Challenge, a large fundraising event at the Orlando Citrus
Bowl in May. The students covered both the kickoff party the all-day
event and then spent the next two weeks writing and editing the
program. The half-hour program will be shown on Brighthouse
OnDemand starting in early July. It will also be available online through
RTV soon after that.
Karine Guilbert
Jeff Blank & Rachel Loyd
Ben Schepler
The Next Anna Wintour: UCF Undergrad Becomes
Editor-in-Chief of Online Magazine’s UCF Branch
For most female writing students, becoming an Editor-in-Chief of a women’s magazine is a goal to be attained in the distant
future. One undergraduate, however, has removed a few steps from the corporate ladder. Demonstrating more initiative than
impatience, Sara Newton grasped a rare opportunity to lead a publication before even becoming a senior. By utilizing her
Interpersonal/Organizational Communications major and English Writing minor, Sara single-handedly brought Her Campus magazine
to the University of Central Florida. An online magazine for college-aged women, Her Campus was the perfect way for Sara to
commence upon her journey to becoming the next Anna Wintour.
Sara was encouraged by her mentor to apply for the job, and recalls the day she got the position with sentimentality. “I remember
getting the e-mail while it was just me and my dog in my house. I turned to him and said, ‘We did it!’” Besides an immense love of
her late pet, Sara also expresses a profound interest in fashion, beauty, and social issues, all of which made her the quintessential
candidate to harness the website’s success for one of the largest schools in the nation. Sara’s undeniable leadership skills, coupled
with a dynamic team of UCF student interns, enabled the UCF branch of Her Campus to become one of the most successful branches
within one semester of its launch. Sara explains her role and future aspirations in an interview for InterCOM.
What is Her Campus magazine all about?
Her Campus magazine is the best thing to ever come to UCF, if I do say so myself. We give advice on everything a coed would want to
know. From fashion to beauty tips, fitness to what’s going on around campus, and even Campus Cuties (wink) that go to UCF. I think
Her Campus UCF is a great way for not only readers to have a break to enjoy their day, but also for all of my interns to really express
themselves in a positive way that UCF can enjoy.
What really makes Her Campus different from other college publications?
I think it is the fact that we are “students writing for students”. We’re very relatable, we’re able to work off of each other, and we
really relate to other people on campus. Whether they are in a club, a fraternity, or in a different college on campus, it doesn’t
matter. It’s kind of like a slightly more G-rated Cosmo, especially made for college girls. Everything that I had read, every article and
quiz to every cutie, everything pertained to me, and I feel as if I am the average viewer. Essentially, if I enjoyed it, I felt the girl sitting
next to me in my math class was going to enjoy it.
How did you first hear about Her Campus?
Twitter. Here comes the Twitter spiel. Everyone needs to be on Twitter. I love Twitter. So with the help of social media and my
previous mentor at College Lifestyles, I was referred to Her Campus nationals. I applied in December and got the position in January.
Can you briefly describe the process of getting a Her Campus branch at University of Central Florida?
When I applied, I had to come up with…a syllabus, per say, to send to them. [It reflected] my ideas, goals, how I would influence the
campus, [and] publicity ideas since we would be brand new… I had to create a Launch Line Up, which included an article for each of
our eight features
What do you think about Her Campus being entirely online?
So when I found Her Campus, the fact that it was virtual, which is the new age, stood out to me. People need to hop on the virtual
train! You walk down the street and everyone our age is on their smart phones. Nobody even looks where they’re walking anymore.
Can you list some of the achievements that your team has had and how you got there?
I upload [articles] twice a week which means about a total of anywhere from 10-12 articles a week. Each week, 4-5 [articles] are
listed on the Top 10 nationally,that’s throughout all 126 branches. Per week, we ranged anywhere from 1,000 to 3,000
views. There was a time when our branch [as a whole] was number one in the entire United States, within only 3
months of being launched. We were number one the last week of March, just 3 months after launching, with over 3,700
views.
By Jacquelynne Faith
Making a name for your team on such a large campus is not easy. What has your team done to promote the magazine?
After the launch party came definite tabling. [We were] getting the word out there and asking students to not only become a loyal reader
but also to get involved…from there we scheduled events. Every Wednesday before an event we would table in order to have everyone
on campus know about it and the magazine in general. We’ve also gone before Greek organizations and clubs to ask for collaboration, if
not just to spread awareness. We’ve had, to date, a Zumba event, a Ladies Night at a local classy bar, and- oh, a beauty party! So, those
were events that were very successful. I’d like them to be even more successful, but we’re definitely getting our name out there.
What is the most challenging part of being Editor-in-Chief?
Sigh. If you must ask…I want to say the most challenging part is being a positive leader. The difficult thing, I find, is that we’re all on the
same playing field. We’re all the same age, so establishing the right amount of authority, but not too much, is what is challenging. I’m so
passionate about the magazine and some people (for whatever reason) aren’t, seeing that come out through actions is definitely hard.
How do you think that your major has prepared you for this role?
Ah, my major. Interpersonal and Organizational Communications is exactly that. I communicate with people one on one every day. Being
able to understand people and knowing the outcome of handling things professionally is so important. Everything I have learned, I am
definitely using. I know that I’m getting a great education.
If you could name one person at UCF who has influenced you the most, who would it be, and how did they do it?
Miss Sherry Hodgson. I had her when I was a freshman and then again as a sophomore. *She’s+ an amazing woman, just amazing,
definitely teaching for the right reasons, you know. She inspired me to go after what I want, which isn’t necessarily in her job description,
but makes her an even better teacher. I think that what I learned from her in Speech, being a freshman and not wanting to talk in front of
people…she taught me that I do have a strong voice and my thoughts can be converted into words and heard. It’s definitely her.
What kind of support have you received from the Nicholson School of Communications?
Our first big jump of support came from Mrs. Christine Hanlon. She was one of my professors in spring and became our professor adviser
shortly after. Thus far, she’s helping us with becoming a part of the Office of Student Involvement (OSI), which is absolutely the number
one thing on my list. She has a strong voice and really cares about what I’m doing, so having her on our team is extremely exciting. We all
welcome her.
You obviously are very passionate about Her Campus. Knowing that the national magazine sets a tone for its branches, as
far as material and writing style, what appealed to you about it? What have you done to make the UCF branch your own?
We’ve implemented our own regular feature items, for example, the Her Gay Best Friend column. One of our interns is gay, and he gives
advice on anything and everything your own gay best friend would tell you. Also, we currently have a sponsorship with Paramount
Pictures, so we have one of our interns writing about specific movies that they invite us to screenings for. It’s great, because I want to
appeal to everyone. If someone thinks fashion is not an interest but they love movies…I want to write about it, too. No reason not
to. Having a wide range of articles so everyone can relate to us is my goal.
Having reached such a major goal so early leaves people to wonder where you could go from here. So, I want to know:
what do you want to be when you grow up
I’d love to say that I want to be happy, but that’s not the only answer. When I grow up, I want to be Anna Wintour. For those of you who
don’t know her, she is the editor-in-chief of Vogue, an icon in every sense of the word. I adore her. Anytime I can read anything on her- or
really anything on anyone who has made it in the fashion magazine industry,I absorb it.
So you would like to progress from being an editor-in-chief of a magazine… to being an editor-in-chief of a magazine?
Of a national, print, international magazine! Yes. I love magazines. I’ve ventured into PR and…not really my thing. Fashion is something
that sparks my interest…I also like leading people. I like being able to tell people, “You’re doing a great job”. I like being able to be
confided in or asked for help, because essentially, when I was younger, that’s what I wanted. I’m just like every other girl who wanted
something and went after it.
www.hercampus.com/ucf @HerCampusUCF
The National Association of Hispanic Journalists and the
Nicholson School of Communication hosted the “Student
Campus,” a workshop for Hispanic and Latino college students
from around the country interested in journalism. Twelve
students joined faculty from California, Michigan and Arizona,
as well as Central Florida, in an intense “boot-camp” of
multimedia reporting over three days. The Student Campus
was hosted by Dr. Tim Brown with help from RTV engineers
Jim McCully and Jeff Van Treese. NSC Alumna Victoria Moll-
Ramirez RTV ’09 was one of the panelists for the “Jump Start
Your Career” forum.
Several NSC students attended the Annual
Convention of the National Association of Hispanic
Journalists at the Coronado Springs Resort and
Convention Center at Walt Disney World. Students
were able to attend workshops and meet with
leaders in both English and Spanish Language media.
Pictured from left to right: Kelly Casas, Valezka Gil ,
Ybeth Bruzual (Central Florida News13) and Paula
Machado
Jeff Blank & Rachel Loyd
Melissa Patterson, a 2008 NSC Journalism graduate, was a panelist in the
“Going Mobile” workshop at the National Association of Hispanic Journalists
Annual Convention at the Coronado Springs Resort at Walt Disney World,
June 15-18. Melissa is currently a web and mobile editor with the Palm Beach
Post newspaper.