Interconnecting the New Communication MosaicDriving new revenue and business models
Ashish JainDirector Solutions Marketing
2 GENBAND Confidential and Proprietary
The Next 25 Minutes
How To Make Money by
Interconnecting the Next
Generation IP Communication
Services
How to Prepare for the New
World of “Exchange of
Everything”
GENBAND Confidential and Proprietary3
We Are More Connected Than Ever
2014 2019
495m
3.2bnM2M
2014 2019
109m
578m
Wearables
24 Billion Internet of Things Devices by
2020
Source Cisco VNI, GSMA Mobile Economy Report, Gartner
Mobile Connected Devices Exceeded
World Population (2015) Global Connections (Excluding M2M)
2015 2020
4 GENBAND Confidential and Proprietary
New ServicesNew
Interconnects
The Changing Landscape of Real Time Communications
New Partners
A Complex
Communication
Mosaic
Rising IP Interconnect Traffic
New Interconnect Relationships
XaaS on the Rise
New Ways to Communicate
More Focus on Quality of Experience & Service Agility
API based Economy
5 GENBAND Confidential and Proprietary
IPX Plays a Bigger Role In Connecting Communication Mosaic
IPXLTE (600+ Networks)
VoLTE (1B+ Subscribers)
OTT (2B+ Subscribers)
VoWi-Fi (8B+
Minutes) Carrier Wi-Fi (340M Hotspots)
PBX SIP Trunks (48M)
IOT (24 Billion
Devices)
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Solving Similar Challenges For New
Domains
Enabling New Peering, Roaming & Federation
between Services
6 GENBAND Confidential and Proprietary
Evolving IPX Business Models
Per Minute Arbitrage
Bandwidth Usage
Tiered Pricing
Service Oriented
IP Interconnect
Platform as a Service
Hosted Applications
(SaaS)
Evolving IPX Business Models
Connected Over High Quality Global IP Networks
7 GENBAND Confidential and Proprietary
GENBAND Enables Multiservice IP Interconnect
Quality VoIP Interconnect
HD Voice Interconnect
VoLTEInterconnect
Video Interconnect
Transcoding as a Service
API ExchangeOTT Apps & Federation
LTE Roaming Wi-Fi Roaming
Enterprise SIP Trunks
Hosted Applications
RCS Interconnect
VoLTERoaming
Enhance
Extend
Overlay
Mu
lti-
Se
rvic
e IP
In
terc
on
ne
ct
Evolving Interconnect Services Beyond Voice
Communication Platform as a
Service Sa
aS
an
d P
aa
S
8 GENBAND Confidential and Proprietary
Flexible Interworking is CRITICAL for Seamless Interconnect
OTT
Mobile
4G LTE / IMS
VoLTE / Roaming
Fixed/ Mobile
TDM
Fixed
NGN / IMS
Secure IP Interconnect
Flexible Real Time Interworking –
Signaling & Media
Legacy and OTT
Compatible
Rich Multimedia & Quality Aware
NGN and IMS
Compliant
Flexible Interworking is CRITICAL for Seamless Interconnect
9 GENBAND Confidential and Proprietary
VoLTE & RCS Adds New Interconnect Complexities
Multiple Ways to Roam
LBO-VR LBO-HR
S8-HR
Chatty Signaling Traffic
• Registrations to home n/w
• Capability Exchange
• Presence & Location
• New traffic flows
• New network functions
• New business models
Service Awareness
• Beyond voice
• End to end quality
• Service Interworking
Registrations Capabilities
Presence Location
SMS
Dynamic Scalability
VoLTE & RCS Adds New Interconnect Complexities
EVS (Full HD Voice)
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10 GENBAND Confidential and Proprietary
EVS Provides Significant Benefits
Much Better Quality
Improves Service
Robustness
Reduces Network
Cost
Narrowband
Wideband
Full band
Super Wideband
50Hz 3400Hz 7KHz 14KHz 20KHz300Hz
AMR-NB AMR-WBEVS(NB, WB, SWB, FB)
Full HD Voice Experience for VoLTE
� Higher fidelity than AMR-WB; Music capable� Higher call reliability; Maintains quality in harsh network conditions� Better network efficiency;� Improved Coverage & Increased Network Capacity� Better voice quality under packet loss & transmission errors� Works on LTE and Wi-Fi Networks. Compatible with AMR-WB, but
advantages of EVS disappear when you run EVS in the AMR-WB backwards compatible mode to avoid transcoding
Designed for AllFuture Voice Services
Max Hearing Capability
R12 Voice Codec
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IPX Opportunity: EVS VoLTE Transcoding for MNOsEnjoy the bit rate savings, they won’t hear the difference!
Mobile to Mobile calls are a small percentage of total calls
0%
20%
40%
60%
80%
100%
120%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
EV
S B
enefits
Percentage of mobiles with EVS
EVS Benefits with and without Transcoding
with transcoding % calls EVS invoked
without transcoding % calls using EVS
IP-to-IP Codec Transcoding Needed to
Deliver an Enhanced User Experience and Gain EVS
Benefits
12 GENBAND Confidential and Proprietary
GENBAND Software Based IPX and Transcoding Solutions for VoLTE
Proven IP Interconnect with 350+ Global Carriers
Virtual Network FunctionsElastic with Dynamic Scalability
AutomatedGeo-Distributed
Independent Control & Media PlaneMicro-Service Architectures
EMS & Analytics
VNF ManagerAPIs to Orchestration & VIM
Broad EcosystemOrchestration
Virtualization InfrastructureOSS/BSS
Physical Network Functions
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WhatsApp now 50% bigger than global SMS
WhatsApp now doing 30bn messages/day – global SMS is
~20bn
Skype’s 2016 traffic growth was nearly 30 percent greater than the volume growth of every carrier in
the world
OTT will cost operators an est. $14 billion in lost
revenues in 2015, up by 26% from 2014
In a some markets voice $ have fallen to below
60% vs. 5 years ago
OTT & Wi-Fi Cannot Be Ignored by Mobile Carriers
Over 70% of Mobile Data
Is Used Indoor
It’s All About The User Experience
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14 GENBAND Confidential and Proprietary
1 Cloud based OTT
Application
Secure Integration with
Core Network
Federation with other
Carriers & OTT
Billing & Accounting
Federation, Federation, Federation!
Branded
Customizations
Carrier OTT as a Service…Over High Quality IPX
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15 GENBAND Confidential and Proprietary
The New 7 Layers of Communication Stack
Application Layer
• Cloud OTT Apps, A2P, M2M, Embedded Comms
Presentation Layer
• Cloud APIs, SDKs
Session Layer• IoT Platform, RTC Platform (UC, WebRTC),
Big Data Analytics
Connectivity Layer
• BLE, Zigbee, 4G/ 5G Cellular, Wi-Fi
Data Link Layer• IoT Sensors, Beacons, Wearables, Smart
Devices
Physical Layer • Businesses & Homes
Physical Link • Humans & Machines
Enabling 20B+ Devices and Humans to Communicate
The 7 Layers of New Communication Stack 3
The new information and
context oriented network
The new middleware
of platforms, APIs &
cloud enabled apps
The new user experience
oriented applications
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The Future: API Driven Exchange of Everything
Enterprises & Venues
IoT Device Manufacturers
Telecom Providers
Pure Play Wi-Fi Providers
Cloud Application Providers
OTT Providers
API Exchange
Consistent User Experience
across Networks & Devices
Analytics Driven
Personalization
Location & Proximity Based
Services
Micro-Services
API Driven Exchange of Everything
Innovating Experience Beyond OTT Dialer Apps
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17 GENBAND Confidential and Proprietary
Telephony Services
WebRTCVisual VoiceMail
& FaxSMS Federation
Multi-PartyConferencing
Screen Sharing Address Book Presence
REST APIsAndroid SDK JS SDKiOS SDK
PROVISIONING SECURITY LOGGINGBILLING
SERVICES
ENTITLEMENT DATA ANALYTICS
WIDGETS SIP
Rich Messaging
ORCHESTRATION
ACCESS
App Server WebRTC Gateway
GENBAND PATENTED TECHNOLOGY
FOUNDATION
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Kandy – Enabling Rapid Service Creation
Turnkey Reference Applications
GENBAND Communication Platform as a Service
GENBAND Confidential and Proprietary18
NFVIMSIPX/ Interconnects Media GatewaySoftswitchSBC
UC & UCaaSSIP TrunkingMobilityWebRTCe-SBC
VoLTEOTT InterconnectsMobile Offload5G
PaaS & CaaSAPIs & SDKsContextual & EmbeddedIoT
700+Customers
Globally
Over 290 US Patents
and
400 Patents Worldwide
GENBAND - Creating Massive Disruption Industry Wide
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www.genband.com
www.kandy.io
More Information
@ashishjain2178