How to behave in an international

environment

Jan Bollen / j.w.bollen@saxion.nl

Intercultural Competences

Agenda

• Competences, 3 levels• Stereotypes• Good wrong ?• Gestures• Onion model• The cultural iceberg• See 20% Judge 80%, useful skills• Hofstede cultural dimensions• Conclusion

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Intercultural competence is …

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… having the knowledge, skills, behaviour and attitudesto communicate effectively with cultures other than your own

3 levels Mind, Skills and Heart

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A Mind setKnowledge

A Skill setAbilities

A Heart setAttitudes

Stereotypes

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Left Right, what is good6 / 9 what is real

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Gestures 1

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Gestures 2

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Opening a meeting

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Onion model, peel off

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The Cultural iceberg

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BehaviourLanguage

Dress

Food

Implicit assumptions

Values

Mindsets

Attitudes

The Cultural iceberg

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See 20 %Judge 80 %

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Example: Curacao road

What you see is a bad road

1 Liter Petrol € 1,00 (€ 1,70 NL)

Average salary 0,5 ( 1,0 NL)

Conclusion ???

Earring

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At what age do girls get earring wholes in their ear?

Age: Year / Week / Day

2 reasons

Proud to have a GIRLPain (less)

Useful skills

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Hofstede Cultural dimensions

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Power distance index

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The Power Distance Index (PDI) is the cultural dimension who looks at

how much a culture does or does not value hierarchical relationships and respect for authority

Power distance

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Power distance

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Individualism

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Individualism is the cultural dimension who looks at

how much a culture respects the rights of the individual versus those of the group (whether family or company).

Individualism

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Individualism

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Individualism - Collectivism

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Individualism - Collectivismand Power distance

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Masculinity

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Masculinity is the intercultural dimensions who looks at the degree of Masculine Feminineaggressive responsivehard / rough soft / gentlesequential spatialone task multi taskinghide emotions show emotionsnot talkative very talkativeresult processforceful loyalcompetitive co-operationdominant followermaterialistic relationshipleft brain right brain

Masculinity

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Masculinity

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Uncertainty Avoidance

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Uncertainty avoidance is the cultural dimension what measures

culture's preference forstrict laws and regulations over double meaning and risk.

Uncertainty Avoidance

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Uncertainty Avoidance

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Long term orientation

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Long-term versus short terms orientation cultural dimension deals with time horizon differences between societies.

long-term orientation societies focus on the future, they follow cultural trends.

short-term orientation, focus on  immediate gratification and are money-orientated

Long term orientation

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India Spain UK

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Conclusions and Thank YOU

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