www.dolphind.com
Company and Product Presentation
INTERMEDIARYTECNOLOGY
-WHERE NEXT
Roberto Da Re - CEO
© Dolphin Dynamics Ltd.
Internet Booking EnginesAccounting
Advanced Reporting
1980 1990 1995 2000 2005 2010 2015
CRM
Technology focus over the years
Aggregation & Integration
DOS to Win
IBM PS/2
???
© Dolphin Dynamics Ltd.
www.dolphind.com
Automate the manual process
� Generic advertising
� Customer comes looking
� Search by Destination/Date
� Product sourced
� Product offered
� Product hopefully sold
© Dolphin Dynamics Ltd.
www.dolphind.com
Where next ?
Time to move beyond automation of manual processes
© Dolphin Dynamics Ltd.
www.dolphind.com
Towards a new process
� Engage
� Get to know the customer
� Interact via any channel
� Personalise experience
� Source adequate product
� Personalise communication
� Differentiate from competitors
� Inspire
� Recommend the right products
© Dolphin Dynamics Ltd.
www.dolphind.com
© Dolphin Dynamics Ltd.
www.dolphind.com
www.dolphind.com
www.dolphind.com
Where are we in travel ?
� Suppliers are already working on it
� Frequent Flyer & CC programs
� Fare unbundling
� IATA’s NDC
� Hotel Rewards program
� But intermediaries are way behind
� Some large OTAs experimenting (Travelocity & Expedia agreement?)
� I never received an “Amazon like” email!
� Offline better than online
© Dolphin Dynamics Ltd.
www.dolphind.com
New team members?
� The “Travel Editors” ?
� What might these people need to do?
� Catalogue product types
� Manage product locations
� Create engaging information
� Configure recommendation engine
� Monitor customer search logs
� Create marketing campaigns across multiple channels
- Monitor open rates and Click throughs
- Conversions / DDI results / etc..
© Dolphin Dynamics Ltd.
www.dolphind.com
Closing
� The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”
� Requires considerable investment to do it on-line
� Requires a new mentality and employees with different skill sets
� Probably the only way to remain relevant in the distribution landscape
© Dolphin Dynamics Ltd.