PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

INTERNAL COMMUNICATION

WHAT?

WHY?

WHO?

HOW?

WHEN?

WHERE?

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

WHAT?

Internal Corporate Social Responsability Project.

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

WHY?

To let employees know what is Ericsson Response.

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

WHO?

Ericsson employees. Profile:- 89.000 people. - 140 countries- Average age: 39 years old- Cultural diversity- 20% R&D + 50% Services

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

HOW?• Opportunities and self-realization• Recognize their accomplishments• To be interested about the employees• Make employeers feel committed to

the company.• Opportunity to make network with

other workers.• Goals and Objectives• Make them feel connected to ER.

INTERNAL MOTIVATION

HIGH EFFICIENCY

PERSUADE THE CHIEF BENEFITS OF THE CAMPAIGN OF ERICSSON RESPONSE

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

WHEN?

An action each week, during one year.

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

WHERE?

Using the internal channels:

- Intranet- Yammer- Blog- Magazine

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

SOME ACTIONS: CONTESTS

- Aroused curiosity of employees- A fun way to interact- Create internal links- Fresh & New- Dynamic

BENEFITS & PRIZES- Specialized Training according to the profile

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

SOME ACTIONS: EXPERIENCE ER

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

SOME ACTIONS: EXPERIENCE ER

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona

R.O.I

- Monitorization of online process (QUANTITY)

- Test (QUALITY)

PROJECTEricsson Response

DATEMarch 10th, 2011

IEDBarcelona