Internal Communication and Positioning of the
Communication DepartmentGCC-Stat Model
Workshop on Statistical Data Dissemination and Communication
UNITED NATIONS ECONOMIC COMMISSION FOR EUROPE CONFERENCE OF EUROPEAN STATISTICIANS
12-14 June 2019, Gdańsk, Poland
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Content
1. Introduction: About GCC-Stat2. Modernizing an integrated communication strategy3. Introduce new developments into communication tools4. Repositioning the communication department in the
organization5. Toward responsive communication department
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Our VisionA Reliable source and a dynamic driver of the GCC Statistical System.
Our MissionLeverage the Power of statistical information to support decision making, research and dialogue within GCC nations.
About GCC-Stat: Vision and Mission
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GCC-StatStrategic
Objectives
Build and strengthen the statistical and institutional
capacity of the countries of the
Gulf Cooperation Council
Ensure long term
organizational sustainability of
GCC-Stat
Build the culture of statistics and
raise the awareness
about statistics Unifying the National Statistics Strategies in GCC
countries with the joint statistics programs in
accordance with best international
practices
Establishing joint work programs
between the National Statistics Centers and GCC-
Stat
Projecting the GCC region as a
unified economic and social
agglomeration
Ensure that the GCC region has an effective presence
in international statistical
development
Promote and improve the quality and quantity of
statistical products on a sustainable
basis
Developing, expanding and
marketing statistical
dissemination
About GCC-Stat: Strategic Goals
Partners & Stockholders
General Sectaries
NOC’s
GCC Entitles &
Central Banks
GCC Organizations
Academia
Int. Organization
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GCCStat
Our FunctionResponding to GCC Statistical System Needs and Requirements
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Why we need communication strategy?
Modernizing an integrated communication strategy
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Internal communication; Makes or Brakes the Orgs!
GoalsCore Messages
Tools
Audience
Core Communication Strategy Components
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AUDIENCENeeds determine your communication approach
Learning from our staff and Users Experiences
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• Carefully; Analysis of communication process!People are both the cause for miscommunication and also the solution!
Learning from our staff and Users Experiences
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How to develop communication strategy?
Modernizing an integrated communication strategy
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Prepare
• Develop your communication strategy; Cascading down approach• Share with Audience; (Partnerships and ownerships concepts)• Develop your action plan with KPIs
Implement
• Work on 5 Es concept; Engage, empower, educate, energize, evaluate
• Utilize all potential resources• Migrate traditional ways!
Impact
• Listen to audience• Move toward trust not only satisfaction indicators!• Evaluate the impact on real time business; what's your Value added?• Learn to say thanks before, during and after the mission• Believe in change
How does it work?
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Engage, empower, educate, energize, evaluate
Participatory communication- Bio-annual (All)- By Departments
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National Days Celebrations
Annual Gatherings
Covering Social Activities
Engage, empower, educate, energize, evaluate
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How to promote, utilize the new and social Oriented tools in communication strategy?
Introduce new developments into communication tools
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Needs Assessments
Satisfaction
Trust
Employees Satisfaction
Survey
Communication
Channels
MeetingsMemosReports
IntranetWeekly Magazine
Bio-Annual reportsSocial Gathering
Change
Management
Be where users
Be
Adapt to change
Attractive, (internal) , Fresh /Rich Messages 15
USERs Affairs
Introduce new developments into communication tools
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Explore Discover Act
Interactive excellence Communication Unit
Innovative excellence Media
CenterPartners in
communications
Awareness and Thanks
Working Together
Innovativethinking
C
Engagementcooperation
C
C
C
Excellence Communication Department
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Excellence Communication Department
64th issues2nd issuesAwareness
and Thanks
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Excellence Communication DepartmentIntranet
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The role and position of the communication units in the organization structure and in the Culture of the Business lifecycle
Repositioning the communication department in the organization
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Developing interconnected communication in a statistical office implies:
Strong internal communication infrastructure
Engagement of all organization components toward the
achievements of goals and targets
Toward responsive communication department
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Modernization of Communication process within the organization structure is a very important dimension where GCC-Stat realize it early and devote special efforts in; Developing its dissemination and communication strategy, Develop the staffing and resources capacity Repositioning the role of communication department as a
main unit in the Org structure, and modernize its dissemination strategy.
Toward responsive communication department
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Shifting the culture: leading the change Improving the demand side and strengthening the role and relation with users to insure
relevancy and demand oriented,
the success in that will not be realized without; a strong role of the internal factor, well organized production and supportive units and engagements and harmony of all GCC-Stat staff in the
whole communication process!
Toward responsive communication department
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Finally;Communication is a JOURNEY
NOT a Destination!
Final word