Date post: | 05-Aug-2015 |
Category: |
Business |
Upload: | newsweaver-internal-connect |
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400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
denise coxLead communications consultant, NewsweaverTwitter: @denisecoxWebsite: www.newsweaver.com/internal-communications
Twitter hashtag: #icewebinar
Claire Bergin Digital Marketing Executive, NewsweaverTwitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications
98% said measurement important
Just 16% are satisfied with their ability to measure
‘Email metrics’ would most like to have
Only 21% plan to invest resources email
Measurement
Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
Determine success Understand consumptionMeasure engagement BenchmarkTrendEditorial guidanceView across the organizationForward planningReduce clutter / Increase relevanceProve business value
What you’re missing
Targets
Goals
Opens Clicks Content popularity Channel traffic Device consumption
Should have access to real time metrics
What to measure
Audiences Volumes sent Channel adoption Campaign trends Social activity Multimedia activity Multichannel activity Levels of engagement Benchmarks Trends
Strategic dashboard
What to measure
IC benchmark opens and clicks
• Average open rate: 48% • Average click rate: 24%
Source: Newsweaver aggregated stats 2014
48% Opens24% Clicks
11
Measurement makes IC matter
Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys 2014
Most commonly used tool
Sub MyFirstExcelReport() Dim objWB As Excel.Workbook Dim objWS As Excel.Worksheet Dim objRange As Excel.Range ' GetExcelWB from Listing 24.1 Set objWB = GetExcelWB() If Not objWB Is Nothing Then Set objWS = objWB.Sheets(1) objWS.Cells(1, 1) = "My First Excel Report" objWS.Cells(4, 5) = "End of Report" Set objRange = objWS.Range _ (objWS.Cells(1, 1), objWS.Cells(4, 5)) objRange.Font.Bold = True objWS.Application.Visible = True objWS.Activate End If Set objRange = Nothing Set objWS = Nothing Set objWB = NothingEnd Sub
Listing 24.2. Apply formatting to Excel worksheets with range objects
Source: MSDN Library - Chapter 24: Generating Reports on Outlook Data