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Internal crowdsourcing @ Bosch – The why and the how

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Internal Crowdsourcing @ Bosch The Why and The How Amit Kumar Robert Bosch GmbH @mailamitbhagat
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Internal Crowdsourcing @ BoschThe Why and The How

Amit KumarRobert Bosch GmbH

@mailamitbhagat

About Bosch Group

48,9 billion euros in sales 290,000 associates 360,000 associates as per April 1.15*

*including BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbHand Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH)

Industrial Technology Leading in drive and control technology,

packaging, and process technology

Consumer Goods

Leading supplier of power toolsand accessories

Leading supplier of household appliances

One of the world’s largest suppliers ofautomotive technology

MobilitySolutions

68%share

of sales

Bosch Group 48,9 billion euros in sales 290,000 associates 360,000 associates as per April 1.15*

Leading manufacturer of security technology Global market leader of energie-efficent

heating products and hot-water solutions

Energy andBuilding Technology

32%share

of sales

Leading manufacturer of security technology Global market leader of energy-efficient

heating products and hot-water solutions

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

About Bosch

Workshop for Precision Mechanics and Electrical

Engineering

1886 2015

3 associates

18 patents / working day

@mailamitbhagat

360,000 associates150 countries

Evolution of market dynamics and its influences

Source: BetaCodex – Organize for complexity

Mar

ket

dyn

amic

s

VUCA

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

How Bosch is addressing these challenges

Roll-out of Social Businesstool and methods

Growing global adoption of networked working practices

Objective: Highly connected company (Enterprise 2.0)Step

1

2011 2015

Highly connected and

agile company

We are here

190,000associates

on-boarded

Bosch Connect

associates in

73 countries

use Bosch Connect

78success stories

collected

27,000communities

78% open

70,000unique users

per day

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Roll-out of Social Businesstool and methods

Growing global adoption of networked working practices

Objective: Highly connected company (Enterprise 2.0)Step

1

2011 2015We are here

Developing additional capabilities

Step

2Highly connected

and agile company

?

How Bosch is addressing these challenges

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Changing business models and working principles

FacebookMedia/ data owner, creates no content

Taxi company, owns no vehicles

Uber

AirbnbAccommodation provider, owns no real estate

FirefoxWeb browser by open source community

Many creative projects with crowd funding support

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

FacebookMedia/ data owner, creates no content

Taxi company, owns no vehicles

Uber

AirbnbAccommodation provider, owns no real estate

FirefoxWeb browser by open source community

Many creative projects with crowd funding support

Resources exist;

Effectively bringing them together is the key

Collaborative sourcingwithin an Enterprise

People are talented;

Bringing their passion to opportunities is the key

What can we learn and use in an Enterprise

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Collaborative sourcing framework

Creators

Contributors

An environmentwhere capability meets opportunity

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Business case – Strengthening innovation

Associates create business ideas with needed resources

Each associate is assigned a part of innovation budget

Associates fund ideas

Associates nominate to contribute to ideas

Team is created once needed resources

are collected Project to realize idea kicks-off

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Business case – Utilizing internal services better

Associates from service department self-nominate to work

Work-package realization

Project managers create work-packages with needed resources

Task to talent matching is done

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

Platform development – Living own principles

End users

Vision

New release every 2nd week

Agileworking

Collaborative sourcing

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

What did we learn (actually still learning)?

Technology

Leadership &

Associates

Processes &

Guidelines

Organization

Culture and

mindset

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

What next?

2015 ???

How to scale?

Some individual success stories

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

@mailamitbhagat

360,000 associates

The journey must continue…

Thanks for your attention!

@mailamitbhagat

https://www.linkedin.com/in/imamitkumar

Amit KumarSenior Project Manager

Robert Bosch GmbHStuttgart, Germany

!?

Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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