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International Baltic Conference on Intellectual Property. September 13-14 Vilnius, Lithuania.
Sports regards from SPORTLAND
Almar Sehver, trademark attorneyAAA Legal Services, EstoniaTartu mnt 16, 10117 TallinnPhone: +372 6605910Fax: +372 6605912E-mail: [email protected]
SPORTLAND business
Sports and leisure wear retail services Currently 5 business lines
Franchise 2 business lines
Distribution of sports and leisure wear brands Currently 2 brands
SPORTLAND concept
“To make lives of young people more interesting, better and emotional through
our offered products and services”
CULTUREYOUTH
SPORT
SPORTLAND group
Sportland International Group AS (EST) Sportland Eesti AS (EST) SIA Sportland & SIA A4M (LAT) UAB Sport Line & UAB Megasport (LIT) OOO Sportland & OOO Sportland Saint-Petersburg
(RUS) OY Sportland (FIN) TOV Sportland Ukraine (UKR) AS Spordi Agent (EST) merger pending SIA Solidas (LAT) merger pending
retail business line Today:
Tomorrow:
retail business positioning
- % sales •Casual •Sport
•EMOTION
•BRAND
•PRODUCT
•PRICE
•DISCOUNT
Helsinki
wholesale business line Today:
Tomorrow:
figures2006 2007 (July)
Revenues 63,9 mln EUR54,8 mln EUR(year estimate 95 mln EUR)
Revenues growth (compared last period)
44,1 %
97 shops
47446 m2
Franchise shops
Employees 1195 1378
SPORTLAND group market data
Estonia - first shop in 2000, market share 30% Latvia - first shop in 2001, market share 35% Lithuania - first shop in 2000, market share
50% Russia - first shop in 2003 Finland - first shop in 2005 Ukraine - first shop in 2006
revenues by markets 2006
Latvia 33,1%Estonia 30,7%
Lithuania 16,7%Russia 14,3%
Finland 5,1%Ukraine 0,1%
“Sports emotions in retail” - 58 shops in Estonia, Latvia, Lithuania, Russia, Finland,
Ukraine + 9 francises.
“Price sales & liquidity” - 20 shops in Estonia, Latvia, Lithuania, Russia + 1 franchise in Estonia.
“Product sales” - 13 shops in Estonia, Latvia and Lithuania.
Obtained through merger in 2004.
NIKE and TIMBERLAND mono brand shops.
NIKE / CITYSPORT - 8 shops in Lithuania, Russia, Finland
TIMBERLAND - 11 shops in Estonia, Latvia, Finland
PUMA mono brand shops in future.
IP strategy
Trademarks Search
Register
Domain names
Copyright
trademarks (1)
Searching before national filings and/or launch before final registration
SPORTLAND registration in potential countries Combined (B&W) mark Class 35 Currently 16 countries Madrid Protocol and national registrations
SPORTLAND registration in active countries Word & combined (colour) mark + Cyrillic Classes 16, 18, 24, 25, 28, 32, 35, 41 Currently 6 countries: EE, LV, LT, RU, UA, FI Madrid Protocol and national registrations
trademarks (2) NETO SPORT registration only in active countries
Combined mark Class 35
100% SPORTS registration only in active countries Word & combined (colour) mark Classes 24, 24, 35 Madrid Protocol
CITYSPORT registration only in active countries Word mark Class 35
trademarks (3) “Be 1st” slogan registration in active countries
Word mark Class 35 Madrid protocol
WEST SPORT registration only in planned active countries
Combined mark Class 35 Madrid Protocol and national marks 1 co-existence agreement under negotiation before
international filing
domain names
Generic domain names Register if available Purchase, if reasonable price
National domain names Register in active countries
copyright
Shop concept & design Covered by copyright protection Secured through solid designer agreements
experience (1) Baltic states
All marks have been available Some domains registrations pending - Estonian
registry policy Russia
Earlier marks quite common, partly settled Finland
Earlier company names - 1 settled, 1 mark abandoned for the market
1 trademark co-existence agreement
experience (2) Ukraine
All marks have been available 1 confusingly similar mark has been registered
afterwards Cancellation and infringmenet actions in preparation
Potential countries No remarkable objections, some provisional refusals
pending
final
sports emotions in retail
sports emotions in intellectual property
Be 1st