Date post: | 30-Oct-2014 |
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Internatio
nal
Business
Presented By
44
05 59 0242
43
37
Worlds 5th
Largest Country
One of the Latest Emerging
Super-Power on the Global Platform
World’s World’s Largest Largest
Exporter of Exporter of Iron Ore and Iron Ore and
SoyaSoya
9th Largest Economyin terms
of Purchasing
Power
Largest Reserves of Tropical Forest, Freshwater and
Bio-Diversity
10th Largest 10th Largest Economy Economy
in terms of in terms of Market ExchangeMarket Exchange
RatesRates
Introduction
• Brazil is larger than the continental US and Australia
• Brazil is also one of the most unequal
societies.• The country outside the G8 with the
best science base.• It is a key player on the world stage.
e.g G20, BRIC, Mercosul and many more..
Brief Description
EconomyBusiness
EnvironmentBusiness
RegulationsProduct Conclusion
Introduction
Brazilian Population
178,000,000
180,000,000
182,000,000
184,000,000
186,000,000
188,000,000
190,000,000
192,000,000
2003 2004 2005 2006 2007
Year
Popu
latio
n
• Population.Population.
• Age Structure.Age Structure.
• Literacy.Literacy.
• Religion & LanguageReligion & Language
Demographic
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
Mal
e/Fe
mal
e
0-14 15-64 65 & above
Age Group
Age Structure
0
20
40
60
80
100
Literate Illiterate
Male
Female
EconomyPolitical
IssuesBusiness
RegulationsProduct Conclusion
EconomyIntroduction
Overview
• GDP Growth rate – 3.8 % (2006)
• Inflation – 3 % (2006)
• Major Industries
• Trading Partners
• International Economic Organizations
• Government Structure
BusinessEnvironment
BusinessRegulations
Product Conclusion
BusinessEnvironment
Introduction Economy
Business Opportunities
• Introduction of publicly and privately-run agencies.
• Promising and Predominant Urban Market.
• Foreign investment growth has increased from US$ 2 billion(1995) to US$ 20 billion(2006).
• Trade surplus improved BOP position.
• Infrastructure development.
BusinessRegulations
Product Conclusion
EconomyIntroductionBusiness
EnvironmentBusiness
Regulations
Political Environment
• Undeniable distress in regards to macro-economic policies.
• Impact of Presidential election in 2002.
• Devaluation of Brazilian Currency.
Product Conclusion
Introduction EconomyBusiness
Environment
Legal Environment
ExecutiveBranch
Public Ministry
Legal AidOffice
Public DefenseOffice
• Defends the juridical order and to ensures compliance with the law. • Its activities also extend towards decisions regarding Labor and the Armed Forces.
BusinessRegulations
Product Conclusion
ProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
Overview
• Licensing from SECEX (Secretariat of Foreign Trade)
• licenses are valid for 60 days starting from the date of dispatch of the goods
• The license is granted only if the payment is effective within 30 days from the date of B/L (Bill of Lading)
• Custom Duties reduced considerably with the formation of
Mercosur.
• $70 payable lump sum to obtain an import license.
Conclusion
ProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
Product Details
• Product Category : Pet food for dogs• Brand Name : “Dog Chow”• Parent Company : Nestle• Product Attributes and Benefits:
– Nestlé's Premium pet food brand– Formulated with high quality proteins, vitamins.– 100% complete and balanced nutrition– Pet supper stores.
Conclusion
ProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
B 2 C Market
• Today, a majority of the big retailing chains have their own import agencies.
• Brazilian supermarkets handle 80 % of the sales of goods of basic necessity.
• The first three retailing chains in the ascending order are: Carrefour, Pao de Acucar and Sendas.
Conclusion
ProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
Pet Food Industry - Brazil
• Brazil has 27 million dogs and 11 million cats
• They consume about 95 percent of Brazil’s pet food and supplies.
• If all pets were fed processed pet food, the market would total $2.1 billion.
• The Industry is growing at a rate of 26% annually.
• Consumers in the upper income level are the main buyers of pet food and accessories,
• This fast-growing sector is perfect for foreign companies with medium- and long-term plans to enter the Brazilian market
Conclusion
ProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
Market Insights
Retail Dog Food Sale
0
20
40
60
80
100
120
140
160
180
200
1990 1995 2000 2006
Years
Do
llar
in M
illio
n
Conclusion
ConclusionProductIntroduction EconomyBusiness
EnvironmentBusiness
Regulations
Why would Dog Chow be Successful ?
Premium Pet foods see highest growth.
Focus on value-added products.
Relatively few companies dominate the pet food segment.
Pet superstores attract pet owners
ProductIntroduction EconomyBusiness
EnvironmentBusiness
RegulationsConclusion
Future of Dog Chow
• Future challenge -- to convert pet owners at lower income
levels completely to commercially-produced Premium Pet
food .
• Increasing awareness through education on animal health.
• Mid- and economy priced segments increasingly look to
premium lines as a step towards innovation.