Notes:*Video:

https://www.youtube.com/watch?v=AsOM4oAgOsk&feature=youtu.be

*Email: anhlt12402@gmail.com

EXPANDING STRATEGIES OF

THANH THANG THANG LONG –WOOD FURNITURE EXPORTING JOINT

STOCK COMPANY TO

MARKET

Importing wooden furniture into

#1

#2

#3

#4

#5CONCLUSION

MARKETING MIX STRATEGY

SWOT ANALYSIS

INTRODUCTION TO THE COMPANY

AND PRODUCTS

CONTENTS

THE AUSTRALIAN MARKET

ANALYSIS

TO THE COMPANY AND

PRODUCTS

40000 m2

Total area

THE

AUSTRALIAN

MARKET

ANALYSIS

Increased to 4 million over the next 25 years

TradeBarriers

Seller

FOB

Buyer

Tariff Barriers

Non-tariff Barriers

WTOFTA

Competitor list for TTL

- The advantage of large-scale

(Capital 65.5 billion, 2,000

employees)

- Supporting and advice how to

organize production, quality

management professionals from

organizations.

MINH DUONG

- Capable of producing and

processing the product standards and

conditions to meet the export orders.

- There are policies and guidelines

against crisis quite well.

- Accumulated experience in the

organization of production, export.

SADACO

-China has the wood processing

facilities in large-scale as well as

operation efficiently.

-As the long time exporter, China

has accumulated lots of experience

in the producing and exporting

operation.

CHINA

-The furniture exporting companies

in Malaysia have a lot of experience

in dealing with Australian importers.

-Malaysia has a stable wooden

resources with many tropical forests

and its labor force is also high

MYANMAR

The advantage

of large-scale

Accumulated

experience

The largest

furniture exporter

in the world

Myanmar is

the world's

largest supplier

of wood

trengths• Financial source

• Having BSCI Certification.

• Good relationship

• Management apparatus.

• The cost of labor

• Product, price

• Work experience

weakesses• The marketing activity

• Trademark is not enough powerful

• Customer care policy.

• Materials for manufacture

• Lacking of standby manpower.

• AANZFTA, WTO.

• Great Australian market

• Economy-political, socio-cultural

stability.

• Commodities exchange

Oportunities

Threats

• The competitors

• Product prices

• The inflation rate

• Forest protection policy

• Science and technology

MIX

PRODUCT

SEARCH

Product

concept

Branding and Packaging

PLACE

Distribution

Channels

Importer

Distributor

Overseas

Vietnamese

PRICE

Quality

Design

Pr ce

Thanh Thang-Thang Long should

adopt pricing policy based on…

the value added

$

$$

$$$

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