International Certifications

7/24/2019 International Certifications

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International Certification Schemes

Mara del Pilar Alarcn T.

Marketing Global


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business approaches, philosophies and standards

We are currently facing a

certification/verification revolution

International markets are seeking forconfirmation that the products they buy

are indeed sustainable


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Increasing

demand

for Natural

products

Increasing

production

Consumers demand

certified quality of

products

Increase of ethical consumption

Pressure on supply and distribution chain

Media & NGOs

Legal matters and aspects

CSR and sustainability

Following trends


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Biotrade

Sustainable Trade


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Biotrade

Sustainable Trade
http://z/01.%20Monday,%20November%2015,%202004/Living/symbol.htmlhttp://z/01.%20Monday,%20November%2015,%202004/Living/symbol.html


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Organic Certification


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Norms & Standards

Country/Region Level EU Regulation EC 834/07

USA NOP (USDA)

Japan JAS

Canada CAN/CGSB-32.310-2006

Peru DS 044-2006-AG


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Private Seals

Norms & Standards


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A service offered by an independent third-partycertification body that includes:

resulting in approval to sell the product as certified organic.

Organic Certification

Application ReviewInspection and Organic

Farm


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Establishing differences

Produced in ways that promote soil and waterconservation and use of renewable resources.

Mostly regulated by governments.

Minimally processed foods that donot contain synthetic ingredients. Not regulated.

Similar to natural foods. Unprocessed or unrefined

Similar to natural foods.

Organic

Foods

NaturalFoods

Whole

Foods

Health

Foods


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Some explanation about organic

http://www.youtube.com/watch?v=BebNsezt6r0

http://www.youtube.com/watch?v=CgVbJQEjZck
http://www.youtube.com/watch?v=BebNsezt6r0http://www.youtube.com/watch?v=BebNsezt6r0http://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=BebNsezt6r0


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Evolution of Organic Global Market

Source: Organic Monitor, 2015


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North

America

USD 35 Blln

Europe

USD 31 Blln

Asia

USD 4,4

Blln

Global Distribution of Organic Products Sales2013

Source: Organic Monitor


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Agronegocios

Elaboracin: PROMPERU Fuente: MAPEX Data de acuerdo a la descripcin

comercial)

Products FOB 2013 (US$) FOB 2014 (US$) Var%14/13

Banano 88.875.756 119.345.489 34%

Quinua 12.633.632 60.217.572 377%Cacao 30.599.703 54.713.960 79%

Caf 56.546.707 49.741.174 -12%

Maca 6.294.127 13.747.578 118%

Jengibre 3.394.512 11.082.723 226%

Mango 3.683.350 5.175.303 41%

Jojoba 4.760.057 4.698.432 -1%

Castaas 2.729.188 3.042.053 11%

Chia 2.645.804 2.569.415 -3%

Kiwicha 569.787 1.624.144 185%

Camu Camu 799.701 1.342.513 68%

Yacon 169.587 1.212.751 615%

Aguaymanto 522.293 1.116.238 114%

Olivo 910.145 1.049.255 15%

Marigold 317.407 1.016.174 220%

Lcuma 391.263 974.211 149%Palta 231.536 921.992 298%

RESTO 4.554.485 5.033.756 11%

TOTAL 220.629.039 338.624.734 53%

Peruvian Organic Exports

FOB Value 2014


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Elaboracin: PROMPERU

Fuente: SUNAT

Peru Organic Products : Market Share 2014

Total FOB Value 2014: USD 339 millions


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Edeka


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Fair Trade Certification


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What is Fair Trade?

The basic principles

a trading partnership, based on dialogue, transparency and

respect, that seeks greater equity in international trade. It

contributes to sustainable development by offering better

trading conditions to, and securing the rights of, disadvantagedproducers and workers especially in the South.

(FINE Definition 2001)

See: the Fair Trade Glossary
http://www.fairtrade.net/fileadmin/user_upload/content/2009/about_fairtrade/Fair_Trade_Glossary.pdfhttp://www.fairtrade.net/fileadmin/user_upload/content/2009/about_fairtrade/Fair_Trade_Glossary.pdf


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What is Fair Trade?

Central Values

Central

Values

Partnership

Dialogue

Transparency

Accountability

Respect

(Gender)

Equity Sustainability

Source:

http://www.fairtrade.net/
http://www.fairtrade.net/http://www.fairtrade.net/


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The Fairtrade Certification

Mark CM)

The Fairtrade CM is a seal ofapproval

that appears on products that meet

internationally agreed Fairtrade Standardsand which guarantees to consumers that

their purchases will benefit the producers,

their families and the surrounding

communities from the developing countries

that they originate from.


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Products

Food Products Non-Food Products

Coffee Vegetables

Tea Herb SpicesCocoa Nut Oil Seeds

Honey Quinoa

Fresh Fruits Rice

Dried Fruits Sugar

Juices Wine

Sports Ball

Cut FlowersOrnamental Plants

Cotton


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The Power of the Mark

20 years of independent guarantee for Fairtrade

Recognition in Europe ranges from 42-84% Bridging between commercial and civil

organizations

Each of us (consumers, businesses, NGOs) canmake a difference to reduce poverty, but byworking together we can do more than we canseparately.


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The Power of the Mark

Co-operates with major international NGOs, includingOxfam

Commercial partners such as Tesco, Carrefour, Coop,Marks & Spencer, Ben & Jerrys


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Labelled Fairtrade

A fairer deal in a globalised market

An effective tool for autonomousdevelopment through trade

Empowerment of producers andproducer organisations

An informed choice in(mainstream) shopping

behaviour

Consumers responsibility

For producers For consumers

a viable trade alternative


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FLO-CertCertification

company

FLO(multistakeholder organization;

producers, companies,

certification associations,

independent experts)

Standards definition

Technical Support to

organizations

Exporters/

Importers Brands

Distributors/

Retailers

Producers/

FarmersConsumers

Third-party

Certification

Support to

companies

Information and

communication to

consumers

How the Fairtrade Certification Works


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Product Certification

Adapted from: FLO From Field to Fork


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Label Organizations

Producer Organizations

Producers networks

AFNCLAC

NAP

World coverage


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A tool for CSR

http://www.youtube.com/watch?v=ykYySbEINn4

http://www.youtube.com/watch?v=JRr18J31y_o
http://www.youtube.com/watch?v=ykYySbEINn4http://www.youtube.com/watch?v=ykYySbEINn4http://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=ykYySbEINn4


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The UEBT standard


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The Union for Ethical

Biotrade

Is a non-profit association that promotes the Sourcingwith Respect of ingredients that come from native

biodiversity. Members commit to gradually ensuring that

their sourcing practices promote the conservation of

biodiversity, respect traditional knowledge and assure the

equitable sharing of benefits all along the supply chain.

Source: www.ethicalbiotrade.org


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The Union for Ethical

Biotrade

Launched in October 2007

It is a verification system

Standard is not a certification

Standard stems tha arise UNCTADs Biotrade Principles &Criteria

Represents a business to business opportunity

Members are subject to third-party audits

Source: www.ethicalbiotrade.org


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Other standards


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RAINFOREST ALLIANCE

The Rainforest Alliance is an international nonprofit

organization that works to conserve biodiversity and ensure

sustainable livelihoods.

http://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-seal

https://www.youtube.com/watch?v=3iIkOi3srLo

http://www.rainforest-alliance.org/about
http://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttps://www.youtube.com/watch?v=3iIkOi3srLohttps://www.youtube.com/watch?v=3iIkOi3srLohttp://www.rainforest-alliance.org/abouthttp://www.rainforest-alliance.org/abouthttp://www.rainforest-alliance.org/abouthttps://www.youtube.com/watch?v=3iIkOi3srLohttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-seal


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RAINFOREST ALLIANCE


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Kosher Standard Kosher means fit and proper. Kosher means that a product is approved by Jewish

religious law


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Kosher Standard


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Rules to Follow

1) No Rabbit, Pig, Dog, Cat, or Horse, but it also includes,flesh, organs, eggs and milk of the forbidden animals

2) Birds and Mammals must be killed in accordance withJewish law

3) All blood must be drained or broiled out before eaten

4) Certain parts of permitted animals cannot be eaten


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6) Utensils that have come into contact with meatmay not be used with dairy, and vice versa.Utensils that have come into contact with non-kosher food may not be used with kosher food.

This applies only where the contact occurredwhile the food was hot

7) Grape products made by non-Jews may not beeaten

Rules to Follow

l l d d


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Muslims can eat Halal food but cannot eat Haram food

Halal: means lawful or permitted

Haram: means unlawful or prohibited

Halal standards


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Haram Products

Pork and any by-products of it

Animals not properly slaughtered

Animals killed in the name of anyone but ALLAH (God)

Intoxicants; such as Alcohol Carnivorous animals, birds of prey and land animals

without external ears

Blood and blood by-products

Foods that contain any of the products above


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Questionable Products

Foods that contain certain products such as

Gelatin

Enzymes Emulsifiers

These are called Mashbooh because the origin of theseingredients is not known


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Important consideration


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ou cant push a

chain


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Which products are in demand?

(where? when? prices? trends?)

What can we produce?

(farming systems, technology)

Can we meet the requirements?

(quality, volume, timing, packaging)

Which products are profitable?

(production costs, margins)

Can we compete with others?

(price, quality, added value)

Potential

products

The market is the driver!

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International Certifications

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