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International Corruption Prevention:Awareness Raising Campaigns
and Public Education
Alun JonesChief of Communication and Advocacy
6 Pillars of Anti-Corruption Efforts
• Institution Building• Situational Prevention• Social Prevention (Awareness Raising)• Enforcement• Evaluation and Monitoring• International Legal Cooperation
Importance of Corruption Prevention, Education & Awareness Raising
• UNCAC devotes Chapter 2 to prevention in private and public sectors.
• Articles 5-14 focus on implementing specific measures and requirements to prevent and fight corruption.
• UNCAC Article 61 stresses the importance of promoting and sharing good practices in corruption prevention.
Corruption prevention is an integral part of crime prevention policies.
Prevention: A Shared Responsibility
UNCAC also promotes that a culture of integrity and corruption prevention are shared responsibilities for all sectors of society, including:– the corporate community– civil society– media– members of parliaments – scientific and educational institutions
How Does Corruption Prevention, Education & Awareness Raising Work?
1. Agenda-setting:• Puts the issue at the top of the government’s, media’s and
public’s agenda.• The more people are exposed to information about corruption
from a variety of sources, the more importance they place on it.• Puts pressure on states reluctant to ratify or enact UNCAC.
The pressure of public opinion will get policy-makers to act on an issue.
How Does Corruption Prevention, Education & Awareness Raising Work?
2. Create a culture of integrity (long-term): • Bring together all important parties in the fight against corruption
(e.g. government, civil society, media, public).• Educate about integrity and what to expect from elected officials
civil servants, etc. • Stimulate societies to move from a culture of acceptance of
corruption to one of rejection of corruption.• Promote access to information (e.g. through transparency
portals or e-government utilities).
UNODC’s International Anti-Corruption Campaign:Your NO Counts
Objectives: • Increase awareness of corruption and its extraordinarily negative
impact on individuals and society.• Promote the United Nations Convention against Corruption. • Promote the observance of the International Anti-Corruption Day
(9 December).
Slogan and branding
• The slogan encourages people around the world to take a stand against corruption.
• Each ‘no’ to corruption counts and makes a difference in fighting this crime.
Your NO Counts 2009
• Joint global campaign with UNDP• Focuses on how corruption:
– Hinders achievement of MDGs– Undermines democracy and rule of law– Distorts free markets– Erodes quality of life– Drives fragile countries towards state
failure
• “Call to Action Matrix”:– Provides practical advice for fighting
corruption by government officials, private sector, civil society, etc.
You can become part of the campaign by:
• Organizing activities around the world to mark 9 December• Publishing the campaign banner on websites• Using the “Your NO Counts” logo on publications & at events• Creating a link to the campaign website:
www.yournocounts.org • Sending a message to your networks about the campaign and
the UNCAC• Joining the campaign’s social networking groups/cause and
inviting your employees to do so
Future campaign products:
• Advocacy Guide • Media models, training curricula and guidelines for journalists• Teacher/professional training curricula and ethics/anti-corruption
school and university lesson plans• Incorporating ethical values in continuous education and school
management, for example, by means of special days and competitions
• Children’s campaigns, including websites, cartoons, anti-corruption essay or art competitions, clubs and other school programs
• online tools for social networking websites (Facebook, Twitter, Flickr)
Thank You!Please visit the 2009 Anti-Corruption
Campaign website:www.yournocounts.org