International Email Marketing Issues - Location, Location, Location: Making the Most of Where Your Customers Live

Most email marketers have a worldwide audience, which makes it difficult to schedule international email campaigns. It all comes down to location, location, location.

The International Date Line and Time Zones throw are there to standardize things, and to throw off your careful planning of your scheduled email campaigns. Your breakfast is lunch for some and dinner for others. Internationally, work weeks are even different.

While you’re enjoying summer here in the United States, countries in the southern hemisphere are only day dreaming of the beach while trying to stay warm during their winter. This changes all your planning for seasonal campaigns.

Even nationalized holidays change from country to country. While Valentine’s Day is being celebrated in the US, nearly one and a half billion Chinese are ringing in the New Year! Starting to think it’s time to segment your list?

In some cases, selling goods to other countries can be quite costly. Huge tariffs on imported goods and shipping costs can be tremendous.

Read about Location, Location, Location: Making the Most of Where Your Customers Live.

For visual learners: International Email Marketing Issues

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