International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections
International Fair for Technologies and Services for Events, Installation and Production
Official support:
Technical partners:
General Event-partner:
Organizers:
Dates:
NAMM Musikmesse Russia 11-14 September 2014Prolight + Sound NAMM Russia 11-13 September 2014
Venue: ECC «Sokolniki», Moscow
Total square (gross)* : 14 200 м2
Exhibitors: 190 companies
Countries:Austria, Belarus, Great Britain, Germany, China, Mongolia, Russia, Turkey, France, Switzerland
Leading brands showcasing their products included Yamaha Music, Roland, Artimisic, Mix Art, Multimedia club, Asia Music, Avallon, Dynatone, Music Land, Grand Mystery, Bosphorus Cymbals, Trade house on Nevskiy, Clay Packy, SIM Group, Doka, Aris, Martin Professional, Panasonic, MS-Max, Dealercenter, Adam Hall, Imlight, Okno Audio, Robe, Skyfox, Chainmaster, Serapid, Svetogor, Prolyte, MF Group and many other leading distributors and manufacturers.
Visitors:13 169 unique visitors
Fringe program:160 events, including seminars, clinics, panel discussions, autograph sessions, extensive and diverse live concerts by local and international artists, and a childrens’ music festival
Key facts and figures
2013
Total space
2014
+42%
Visitors
2012 2013 2014
Visits+40%
Visitors
Exposition
A complete musical instrument, music products, and entertainment technology experience for professionals and enthusiasts were housed within six pavilions:
Pavilion 3 Light technologiesPavilion 4 Musical instruments and accessions(full range)Pavilion 4.1 Audio and video technologiesPavilion 7а Pavilion Classique, acoustic musical instrumentsPavilion 11 Audio, Light, video and media technologies, installations
Two live music stagesOutdoor concert sound demonstration area
NAMM Musikmesse Russia
Музыкальные инструменты и аксессуары
Звуковое, сценическое и видео оборудование
Звуковое, сценическое и видео оборудование
Акустические инструменты, «Pavilion Classique»
Prolight + Sound NAMM Russia
Световое и сценическое оборудование
33.1
2
7
4
4.1
177a
1111.3
4.2
11 - 14 сентября 2014Москва
11 - 13 сентября 2014Москва
Конгрессно-выставочный комплекс «Сокольники»
Пешком
На автомобиле
Acoustic Stage
Live Music Stage
Concert Sound Demonstration
Increase of the number of visitors
Total attendance at this year’s shows increased by over 40% 2013’s record attendance to 13 169 unique visitors. The majority of visitors are involved in purchas-ing decision making. 13% of the audience is made up of wholesalers and retailers.
Visitor’s Profile
21%
11%
11%
8%
7%
5%
4%
4%
3%
3%
23%
Professional musician
Musician
Producer, events
Retailer
Importer, distributor
Wholesaler
Manufacturer
Theatre, Concert hall
Authorities
Music teacher
Other
Attendee decision making
24%
27%
10%
39%I make decisions myself 39%I take part in decision-making 24%I’m consulting decision-makers 10%No 27%
Prolight+Sound NAMM Russia visitors’ areas of interest
NAMM Musikmesse Russia visitors’ areas of interest
Electric guitars, bases
Keyboards, synthesizers
Acoustic guitars
Drums, percussion
Sheet music, music literature
Others
DJ-equipment
Wind instruments
Accordions
Fortepianos, grand pianos
Others
Conference, connectivity and communication technologies
Laser effects and technologies
Video technologies
Professional audio equipment
Stage equipment, suspension structures
Lighting technologies
22%
2%
Software3%
Projection equipment and technologies3%
5%
5%
10%
22%
28%
1%
2%
3%
6%
6%
7%
8%
12%
24%
31%
Visitors’ geography
Visitors’ geography by the regions of Russia
1% Far East
2% The North Caucasus
2% The Siberian
2% The Ural
2% Southern
2% Volga
4% North-west
21% Central (without Moscow and Moscow district)
64% Moscow and Moscow district
Visitors’ geography by the countries
Russia 86%CIS Countries 12%Other Countries 2%
86%
12%
2%
“Yamaha Music Russia is very satisfied with our participation in NAMM Musikmesse Russia 2014. We returned after a year’s absence with the single desire to make the world a better place through music in these times of tension. We were very surprised and delighted at the excellent turnout of attendees which doubtlessly is down to the very good marketing and advertising campaign of the organisers. Our artist Nathan East and the “Yamaha Band Contest Final Russia” attracted many en-thusiasts, who stayed listening to the music even after the show closed. We feel that our participation, under the global corporate slogan “Passion and Performance” has been a brilliant success, and that through the show we can help develop the culture of the music industry in Russia.”
Jiro Ohno, General Director, Yamaha Music (Russia) LLC
“We are very satisfied with the show. We did what we came here to do. We’re very happy with the turnout of the distributors we needed to see, and with consumer interest at the show. Dynatone, on whose booth we exhibited, organized a dealer meeting as well, and we had one on one face time with dealers from across the whole country. We were therefore able to be very focused on pitching new products. The show is very well organized, and the venue is much improved. It’s all really changed for the better.“
Alun Hughes, International Regional Sales Manager, D’Addario and Company Inc. “We have been at the show from the first year, and it seems that this third year has been a breakthrough,” he said. “We’re happy with both frequency and quality of visitors as well as with the organization of the show. The official hotel was a very good value, too, and in walking distance.”
Robert Goetz, CEO, BAM
“We are very pleased to participate in NAMM Musikmesse Russia 2014, because today it is the only platform where manufacturers and suppliers of musical instruments can present their products to specialists and end-consumers.”
Alexander Stepanov, Director of Business Development of ArtiMusic
Why leading distributors and manufacturers chose NAMM Musikmesse Russia?
“After the event last year we didn’t come with huge expectations but were massively surprised. The show has grown a lot, the exhibitors are all putting on very professional displays with huge booths and you can see they invest in the shows and the market. From the start we were very busy with the right kind of people. The quality of the visitors has been very high, they come asking very informed, detailed technical questions.”
Peter Mettler, General Manager, 2M Deutschland GmbH
“The high level of organization allows us to show visitors the equipment and musical instruments. We are satisfied with the organization of the exhibition and the form of attracting potential customers.“
Sergey Vaschenko, Managing Director of Avallon
“We didn’t have any doubts of participating the exhibition. The fair is rapidly developing: more visitors, more new ideas. We like its spirit and the atmosphere.”
Alexander Horev, ARIS
Why leading distributors and manufacturers chose Prolight + Sound NAMM Russia?
Business program
The shows played hosts to a variety of business programmes to add value to professional attendees. The shows re-invest proceeds from the show in this way back into the education and development of the market.
• Educational sessions NAMM University tailormade for Russian retailers. Russian and international experts shared their experiences in a peer to peer training environment
• International Music Convention Colisium – a discussion center with a series of seminars and lectures for major participants of music industry: record labels, concert agencies, promoters, club representatives and the media
• Master-classes by Learn Musiс, where famous professional vocalists and musicians gave performance skills` lessons to the fair visitors
• A roundtable of musical teachers and media professionals and the National Conference and Pedagogical Seminar which featured presentations by renowned authors and professors in the field of contemporary music education. These events were interesting for both administrators and teachers of musical schools and colleges
• Rental Companies Forum, organized by the Association of Rental Companies for CEOs and employees of rental companies and event agencies, brought together representatives of equipment suppliers, executive producers, production managers, sound engineers and lighting specialists from Russia and the CIS. The leading Russian and international experts covered development prospects of the industry at the Forum 2014.
• The First International Violin Makers competition “Violin: Soul and Shape” was held at the NAMM Musikmesse Russia. The most talented
string instruments` makers from different countries participated in the contest. The jury were include David Burgess (USA), Francesco Toto (Italy), Igor Ulitskiy (Russia) and other respected musicians and violin masters.
• As a first for Russia, ProLight + Sound NAMM Russia will host the first Theatre Forum – a special section devoted to theatre technologies. Master classes, round tables, conferences, panel discussions will be held by leading experts of the Bolshoi and Mariinsky theatres. The A.A. Bakhrushin Theatre Museum prepared a special program for the Theatre Forum`s visitors. Theatre technical specialists had a unique chance to visit decorative workshops and a warehouse complex of the Bolshoi theatre inthe frames of the fair`s scheduled tour. Presentations and workshops on the show-technologies from the best manufacturers were no doubt of interest to regional theaters specialists.
Concert Program and Demonstration of concert sound
The main Stage – Live Music Stage outdoor
The headliners of this program were the legendary musicians Nathan East and Marco Mendoza. The Independent Guitar festival Guitar Player Party 41 and the YAMAHA Band Сontest organized by Yamaha Music company took place at Live Music Stage. Visitors of the Moscow show were able to enjoy a beautiful performance by Oleg Butman trio and Maya Azucena, which the US Embassy helped to manage. Jazz fans were pleased by a master class by Anatoly Kroll - People’s artist of Russia - with the student jazz orchestra of the Gnessin Russian Academy of Music “Alive Work with jazz orchestra”.
The Small Stage – Acoustic Stage inside the Pavilion Classique
For those who enjoyed the classical music, organizers prepared special concert program on the Acoustic Stage in Pavilion Classique. Performances of leading musicians and soloists from Italy, Switzerland, Russia in the framework of the festival “Masters of Music”, and performances of the best teachers and students of the St. Petersburg M.P. Musorgsky musical College and the Moscow P.I. Tchaikovsky Conservatory were submitted to audience approval.
Concert Sound demonstration – outdoor zone
In addition, a demonstration of concert sound installations will allow visitors to appreciate the possibilities of the acoustic systems of the leading brands such as: TW Audio, AGL audio, DAS Audio, Voice Acoustic, ProTone, Harman, VUE audiotechnik, Coda Audio и RCF.
Contacts
Alexandra YurchenkoShow director
+7 (495) 649 87 75 (ext. 132)[email protected]
Elena de LangeBrand manager
+49 69 7575 [email protected]
Sofia BolshakovaKey account manager
+7 (495) 649 87 75 (ext. 104)[email protected]
Ekaterina SobolevaMarketing manager
+7 (495) 649 87 75 (ext. 137)[email protected]
Anna ManvelovaExecutive director
+7 (495) 649 87 75 (ext. 114)[email protected]
