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A quick tasteBaan Khamlangchay Care Centre
in Chiang Mai, Thailand
Image credit: Desert News: http://m.deseretnews.com/photo/765644521?nm=1
A quick tasteBaan Khamlangchay Care Centre
in Chiang Mai, ThailandBest countries to try something similar?
(For both facility location and target market)Criteria?Sources?
[Great starting place]
Contrasting “good” sourcesCompare Soft Drinks in China
in Marketline report via Business Source and in Passport GMID
Differences in numbers?Differences in analysis?
Why? Which one is right?
Business InformationBig
nameanalys
isBelow + analysis
Aggregated information + gaps filled with primary research
Aggregated and incomplete information
Dispersed and incomplete information
$$$
Business Info - Issues$$$ analysis+ analysis
+ primary research
Aggregated
Dispersed
Varying definitionsVarying qualityGaps
Issues below, plus…Methodology
Issues below, plus…Expertise ExperienceTrack record
Issues below (again)
Lateral Thinking #1Coming up with good questions
If you were researching the market for soft drinks in China,
what would you need to look for?
Consumers / Competitors / Economy?
Lateral Thinking #2Filling in the gaps with inferences & estimates
If you were researching the distribution system for soft drinks in
China, and couldn’t find anything…
what else could you search for that might help you make an estimate?
Lateral Thinking #3Making new connections with seemingly
unconnected information
Rising disposable incomes + Dropping mobile phone manufacturing costs + Existing infrastructure problems = Leapfrogging to mobile phones in India
See also: In India, a push for acceptance when the grandparents move out (G&M)
PracticeFrom your readings:
BBC: The city in love with cars even though its air is toxic - www.bbc.com/news/magazine-35323124 Questions: 1. Does this article give you any clues that might be useful if you were planning to market a sustainable product/service/idea in India?
2. How about if you were just looking for ideas of sustainability issues on which you could focus?
ResourcesDeep and broad info needed?
•Books and eBooks! Samples… o Cultural entrepreneurship in Africao Sustainability in the global city : myth and practiceo Diversifying retail and distribution in Thailand o Handbook of Islamic marketingo Scaling up business solutions to social problems : a practical guide for s
ocial and corporate entrepreneurs
o Africa rising : how 900 million African consumers offer more than you think
o India by design : the pursuit of luxury and fashion
•Start with our International Market Research guide for subject term search suggestions
ResourcesSkills for survival when viewing hundreds of
resources?
•Have filters ready: oWhat countries does the resource cover?oWhat questions does it answer?oWhat is surprising about it?
•Start with our International Market Research
& Sustainable Business Resources guides
Questions?
• Chat
• Text
• Phone
• In person