Mohd Hafizi Abdul Fatah GM04509Aini Qamariah Mohd Yusof GM04563

M.Mahdi Mesbahi GM04701Natalie Chan Woam Tyug GM04610

Muhammad Tariq Ramli GM04341

introducing

YTL(IPP) EXPANSION INTO CAMBODIA

International Marketing GSM5280 | Mr. Vickneswaren

Table of Content1. Overview of Cambodia2. Business Opportunities and current environment3. Hofstede Analysis and Religion4. Symbol in Culture of Cambodia5. Thought Process6. Reason for YTL expansion into Cambodia7. Conclusion

Overview of CambodiaBusiness Opportunities & Current Environmentby Mohd Hafizi Abd Fatah

Since 1955

Overview of Cambodia

• The Cambodian culture places a great deal of emphasis on protocol

• Cambodians believe their leader have been chosen because they have more experience than those they manage, and it is not appropriate to consult subordinates in the decision making process

• Cambodia’s intercultural adaptability and readiness for risk is minimal. Change is difficult to bring about and the idea of it is not received with enthusiasm. In order for change to take hold, the idea needs to be perceived as good for the group and be accepted by the group.

Overview of Cambodia

• When meeting together and moderating ideas, intercultural sensitivity is necessary. It is important to qualify ideas that are raised in a gentle manner, protecting the reputation of those bringing up ideas, so no one is shamed.

• Negotiations - will be slow while they take the time to get to know you.

• If proposing a large contract, it is advisable to first seek government approval. Remember that Cambodians are non-confrontational. They do not like saying "no" overtly. If they say "no problem" there is a problem and what you have asked for will not happen.

• Displaying anger or irritation could negatively impact negotiations. In this poor country, price is often a determining factor in business decisions.

• Cambodia's infrastructure, including the power sector, was severely damage by years of war.

• Government has followed a program focused on rehabilitation and development of the basic infrastructure.

• Cambodia is an agricultural country • 85% Cambodian live in rural area• For heating – charcoal, fuel-wood• 85% energy by fuel-wood• Less than 9% have access to electricity• Electricity price is too expensive• State electricity company cannot meet the demand

Business Opportunities & Current Environment - Cambodia

• Power consumptions per capita is 48 kWh/year• Less than 15% household have access to electricity• Industry electricity consumptions :

Private sector : 0.5%Service sector : 40%Industrial sector : 14%

• Supply requirement are projected to increase by 12.1% per year• Peak load is expected to reach up to 1000MW in 2020• The largest system is Phnom Penh, population 11.4M and more than

12000 electricity customers.

Business Opportunities & Current Environment - Cambodia

Cambodia Hofstede and Religion Analysisby Aini Qamariah Mohd Yusof

Since 1955

Hofstede Analysis in Cambodia

Individualism/Collectivism

Power Distance

Uncertainty Avoidance

Masculinity/Femininity

Short Term/Long TermCOLLECTIVISM

HIGH

FEMININITYSHORT TERM PLAN

Religion in Cambodia

Symbol in Culture of Cambodia by Muhammad Tariq Ramli

Since 1955

Symbols:1. Language which focus on the linguistic distance 2. Aesthetics as symbols. "Cambodia" which comes from the Khmer word Kâmpuchea, meaning "born

of Kambu.Khmer’ referred to the Cambodian language, people, or Cambodia culture

• Rich and varied history dating back many centuries, and has been heavily influenced by India.

• 90 percent of Cambodians speak the native Khmer dialect and religion is a major inspiration

• Khmer belief from the beliefs and the Indian religions of Buddhism and Hinduism.

Symbol in Culture of Cambodia

• Most well known symbol: Khmer temple- Angkor Wat• Pictures of the four-faced tower of the Bayon at Angkor Thom and of

âpsâras (heavenly dancing girls) - everywhere in homes and public buildings.

• Every flag -image of Angkor Wat.• Classical dance- expressed out in costume and gesture. recreate

Angkorean bas-reliefs. • The Angkor kingdom once controlled most of the areas of the present

Thailand, Laos and Vietnam. Left behind the fields of art, architectures, music, and dance until today.

Symbol in Culture of Cambodia

YTL and Cambodian symbols

• Malaysia holds the highest percentage FDI in Cambodia, approximately 26%• 90% of Cambodians do speak ancient Khmer dialect• logo, themes, tagline trademark and also the brand name of YTL IPP Cambodia

play so much important roles- sense of belongingness• Enhancing the symbol of Angkor Wat and any related symbol in logo, design

etc, in order to attract the Cambodia market without changing any original symbol of YTL IPP Malaysia and giving no effects towards the core original image of the business.

• Aesthetics - monument, building and construction. • Most of the products require the symbol/picture of Angkor Wat

Thought Process Cambodia by M.Mahdi Mesbahi

Since 1955

Thought process means “the way

in which the mind works, or the

process of thinking about

something1” and it’s a

relatively complex sequence of

thinking skills2.Source:

1-Macmillan dictionary

2-Logotron educational software

Thought Process - Cambodia

Orient:Recognizing

the issue

Explore:Shape the

main question

Synthesize:Create a scenario

framework

Act:create an

action

Monitor:regulate the organization

Thought Process as a Scenario:

Source: William Calvin; GBN Network

Thought Process - Cambodia

Thought Process vs. Decision Making:

Decision Making

Cycle

Source: McShane, Von Glinow OB 5e; Organizational Behavior

Thought Process - Cambodia

Identify problem

Choose decision process

Develop alternatives

Choose best alternative

Implement choice

Evaluate choice

Thought Process vs. Decision Making:

So the decision making

process of a society can

show the thought process of

that society.

Thought Process - Cambodia

Cambodian relationships:

Cambodia is a Buddhist country.

Buddhism comes with a sense of hierarchy

within society.

Making relationships based on the

interpersonal communication and common

hierarchical relationship

Source: Kwintessential Ltd; UK

Thought Process - Cambodia

Cambodian Decision Making:

Managers: each person has a specific role

Employees: managers have been chosen due

to their more experience and merit

decisions usually made by top management

without collecting the ideas of the employees

informal networking and lobbies

major power is generally held in a few key

managers’ hand

Thought Process - Cambodia

Cambodian Decision Making:

Power distance in Cambodia is high

Young employees vs. Older employees

Decision making process and followed

thought process completely shaped by the

external factors especially from the super

ordinates’ orders and comments

Thought Process - Cambodia

How YTL can apply this theory:

YTL is an engineering company

Access the subordinate employee

Regulated and systematic organization is

necessary to succeed in this industry

Create a centralized and systematic

organization

Local employees of the branch in Cambodia

will follow the headquarter policies

Thought Process - Cambodia

Negative Effects:

employee creativity and innovation

management should create an appropriate

environment

Thought Process - Cambodia

Reason for YTL expansion to Cambodiaby Natalie Chan Woam Tyug

Since 1955

Reason for YTL Corporation to enter into Cambodia

• A developing country - Economy - Opportunity for investors• The relationship with ASEAN• AFTA roles - Reducing tariff• Foreign Direct Investment growth

Elements that need by YTL

• Beliefs in aspects of history and business etiquettes.• Cambodia’s belief and religion.

Conclusionby Mohd Hafizi Abd Fatah

Since 1955

Thank You

Since 1995

Thank You

Present like Professionals

Created by:

Mahdi Mesbahimahdi.mesbahi@gmail.com