International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Classic Int’l Marketing Activities

Modern Int’l Marketing Activities

How to benefit / utilize Int’l Marketing Activities

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Classic Int’l Marketing Activities (Focus on Event)

- Trade Fairs in Thailand- Overseas Trade Fairs- Thailand Solo Show- Trade Mission - Joint / In-store Promotion

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Trade Fairs

Definition and Categories Fair Exhibition Expo/ Exposition Show Festival

Fun Fair Trade Fair * Exhibitor & Visitor Coverage : Local / National Trade Fair Regional Trade Fair International Trade Fair * Product & Service Coverage: General Trade Fair Specialized Trade Fair * Trade Day- Trade Negotiation only / Taking Order Public Day- Open for public

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Objectives and Benefits

One place to visit / stop Platform of Marketing Mix * Trade Information & Communication Mix * Price & Condition Mix * Distribution Mix * Product Mix Meeting Place Knowledge sharing Promotion & Launching Exhibit & Display Sourcing Trade negotiation & Order Update & Exchange Technology Industry & Market Trends Networking Hub & Center

Face –to-Face Reliable Product Testing Faster to conclude

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Organizations : World-wide

ufi (The Global Association of the Exhibition Industry)

http://www.ufi.org/

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

How to successfully Participation Which fairs to participate ? How to register as an exhibitor ? How to prepare before fair date ? What to do during fair ? What to do after fair ?

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Thailand Solo Show- Thailand Exhibition

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Trade Mission - B2B Mission- B2B + Mini Exhibition- Networking + Meeting

(Buyers/ Factory/Asso/TPO/…)- Study Mission (Fair/ Factory/ Market/….)- Goodwill Mission

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Joint / In-store Promotion- In-store Promotion -- Department/ Chain store/ market place -- Importer/ Distributor/ Sales Representative -- Exporter - Joint Promotion -- Advertisement -- Event/ Festival

-- Promotion

International MarketingActivities

Ms. Jatuporn Wattanasuwan

Executive Director

Office of Service Trade and Trade Logistics

Department of International Trade Promotion (DITP),

Ministry of Commerce

250913. .

Modern Int’l Marketing Activities-