RE/MAX Mumbai Gujarat Maharashtra

International Marketing

for NRI & MNCs

RE/MAX Mumbai Gujarat Maharashtra

AgendaIndian Real Estate – A Macroeconomic overview

Why International Markets

Reaching out to NRIs and MNCs

Using International Marketing Channels

Search Engine Optimization

Social Media Marketing

Building referrals

RE/MAX Mumbai Gujarat Maharashtra

Macroeconomic FactorsGovt. Policy and

Regulations

Interest Rate Cycle

Exchange Rate Fluctuations

Real Estate Funds

Political Stability

RE/MAX Mumbai Gujarat Maharashtra

Why Money from International Markets?

India growth story makes a compelling pitch for foreign investors

Foreign Remittances and NRI affluence is increasing Indian government is more open to foreign fund Developers are becoming more and more corporatized Sector is getting more transparent Possibilities of regulation by government body

RE/MAX Mumbai Gujarat Maharashtra

Reaching out to NRIs Geographies

• Middle East

• USA • Canada• Australia • UK • Australia • Singapore

Above the line Promotion

• Television• Media• Radio• Print• Exhibitions

Below the line Promotion

• Direct mailers

• Sales promotion

• Fliers• Point of

Sale • Telemarketi

ng

RE/MAX Mumbai Gujarat Maharashtra

International Marketing Channels

Concept of Exclusive Channel Partner

Find out who the leader is in the local market

RE/MAX Mumbai Gujarat Maharashtra

Right Channel PartnersBring in Local expertise Local relationships KnowledgeExperience of market Brand buildingPenetration Connectivity

RE/MAX Mumbai Gujarat Maharashtra

Major Players in Brokerage IndustryCompany Owned Company

Operated

• Knight Frank

• JLLM • Colliers• CBRE • Cushma

n & Weikfield

Franchise Owned Franchise Operated

• RE/MAX• Century

21• ERA• Long &

Foster • Better

Homes • LJ

Hooker

Individual Professionals

• ???

Building Channels is the KEY

RE/MAX Mumbai Gujarat Maharashtra

Search Engine Optimization 90% of foreign buyers

search online before contacting the company/agent

Making your presence felt in all search sites is very important

Using Google Adwords to target the right audience

RE/MAX Mumbai Gujarat Maharashtra

Digital Asset Optimization

RE/MAX Mumbai Gujarat Maharashtra

Listing Penetration

Increases penetration

RE/MAX Mumbai Gujarat Maharashtra

www.global.remax.com650,000 property listings 31 languages30 currencies 1.3 million unique visitors 25% from CHINA

RE/MAX Mumbai Gujarat Maharashtra

Social Media Marketing• Facebook Page

• Track what is being said about you

• Facebook Advt

• Build a set of people who are listening to you and vice versa

• Professional platform to network

Facebook

TwitterLinkedIn

RE/MAX Mumbai Gujarat Maharashtra

Building Referrals • Zero cost of marketing • Power of networking • Build relations• Get access to local Indian associations • Get access to local religious bodies and trusts • Work with private wealth managers of various banks• Provide property management, rental, leasing solutions to attract NRI by tying up with experts of the respective field

RE/MAX Mumbai Gujarat Maharashtra