International Promotion of Brazilian Agriculture

Rafael Guimaraes RequiaoMarch 2016

Foreign Trade in Brazilian Agriculture

Agricultural trade balance fromlargest markets worldwide, 2014

(in US$ billion)74

36 28 25 24 23 23 22

16 15 11 10 9

3 0

-3 -4 -4 -5 -9 -10 -10 -12

-19 -21 -23

-71

-96 (100)

(80)

(60)

(40)

(20)

-

20

40

60

80

Brazilian trade balance for agricultural andnon-agricultural products

(in US$ billion)

-17-16 -11 -10 -10

-17 9

16 14 1

-25-22 -35

-40-52

-72 -74

-55

10 9 10 9 13 14

1825

29 32

3950 48

55

70 72 74 7065

-100

-80

-60

-40

-20

0

20

40

60

80

100

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Other products Agriculture Net result

Products of Brazilian agribusiness exports, 1997 – 2014(in US$ billion)

31

17

10

10

7

21

-

10

20

30

40

50

60

70

80

90

100

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Soybean Meat Sugarcane Forest Products Coffee Other

International Promotionof Brazilian Agriculture

Main actors of international promotion of agriculturalproducts within the Brazilian Federal Government

MAPA | Ministry of Agriculture, Livestock and Food Supply

CGPC | Office for International Promotion

CGIC |Office for International Investment and Cooperation

• Trade Promotion: commercial missions, trade shows, one-on-one meetings

• Image Promotion: seminars and press conferences, tours in Brazilian agriculture

• Export Awareness: seminars on benefits and best practices, benchmark missions

• International Cooperation• Investment Attraction

• Commercial Intelligence: market research, statistical analysis

DPI | Department of Agribusiness International Promotion

Functional Structure of Commercial Promotion at the Brazilian Ministry of Agriculture

DNNT | Department of Non-Tariff Negotiations

Interaction with relevant partners withinthe Brazilian Ministry of Agriculture

DAC | Department of Market Access and Competitivity

• Market-based choice of focus for sanitary negotiations• Commercial promotion in markets whose sanitary barriers for Brazilian agricultural products have been recently removed• Promotion of Brazilian sanitary status

• Market-based choice of focus for tariff negotiations• Commercial promotion in markets whose tariffs for Brazilianagricultural products have been recently reduced

MRE | Ministry of External Relations

Secom| Commercial Sections in Embassies and Consulates

• Organizing and implementing policies for promoting Brazilian exports• Holding events promoting the country and its productive and technological capacity

DPR | Trade and Investment Promotion Department

Commercial Promotion at the BrazilianMinistry of External Relations

• Capturing and disseminating information on trade opportunities• Elaborating market research• Supporting enterprises in search of new markets and businesses• Assisting the participation of Brazilian companies in trade missions and promotional events

MDA | Ministry of Agrarian Development

The Brazilian Ministry of Agrarian Development is specifically dedicated to small scale, cooperative and family farming and to land reform.

AIPC | Office for International Affairs and Trade Promotion

Commercial Promotion at the BrazilianMinistry of Agrarian Development

• Organizing the participation of small scale and family farmers and cooperatives in international trade shows• Promoting the image and the brand of Brazilian family farming abroad

ApexBrasil | Brazilian Trade and Investment Promotion Agency

Commercial Promotion at the Brazilian Trade and Investment Promotion Agency

• Market intelligence• Entrepreneurial training• Internationalization strategies• Business and image promotion

Main actors of international promotion of meat anddairy products within the Brazilian private sector

Beef Pork, Poultry and Eggs

DairyHoney

Thank you

For further information, please contact:

Rafael Guimaraes RequiaoPolicy AdvisorDepartment of Agribusiness International PromotionSecretariat of Agribusiness International RelationsMinistry of Agriculture, Livestock and Food Supply

rafael.requiao@agricultura.gov.br+55 61 8197 4210