Date post: | 20-Jan-2015 |
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© 2011 Promodo [email protected]
International SEO Tips
Roman Dobronovsky,
Head of the SEO Department
Promodo Company
1
© 2011 Promodo
Introduction Correct geo-targeting: general notes
How to choose domain name for multilingual SEO purposes
Multilingual sections within one domain
Secondary ranking factors
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Geo-Targeting Levels
3
1. Country2. City or region (state, county, etc.)
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Each country has its own Google
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The same language – different sites
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Local domain name is half of battle
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Case study: InetGiant.com and co.uk
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Case study: InetGiant.com and co.uk
© 2011 Promodo
Domain for USA-oriented sites The majority of site owners ignore .us domain names
The majority of American sites have .com domain names (e.g., google.com,
amazon.com, ebay.com, groupon.com, etc.)
You can use any generic top level domain names without localization
(e.g., .net, .org, etc. vs. fr., co.uk, etc.)
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Domain name for SEO in Europe
There are special generic .eu domains for pan-European sites but usually
search engines prefer rank higher country-code top level domain names
(e.g., .it, .fr, .co.uk, etc.)
Solution #1: purchase of country-code top level domain name for each
country(.fr, .co.uk, .de и т.д.)
Solution #2: use of subfolders or subdomains (fr.site.com or site.com/fr/)
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Possible solutions for geo-targeting within one domain
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Subdomains: pro and contra
Example: http://fr.site.com or http://de.site.com
Pros:
You can use Google Webmaster Tools to set your site as local
There are no problems with registration of new domains for each local market
Subdomains can be placed on different servers
Cons:
ccTLDs have more chances to get ranked higher
User potentially has some problems with usability (http://fr.site.com – is “fr”
language or country?)
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Subfolders: pro and contraExample: http://www.site.com/fr/ or http://www.site.com/de/
Pros:
You can use Google Webmaster Tools to set your site as local
There are no problems with registration of new domains for each local market
Cons:
ccTLDs have more chances to get ranked higher
User potentially has some problems with usability (http://fr.site.com – is “fr” language or
country?)
The inability to place different language versions on different servers
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URL parameters: pro and contra
Example: http://www.site.com?loc=de or http://www.site.com?country=usa
Pros: Any, this variant is the worst
Cons:
ccTLDs, subdomains and subfolders have more chances to get ranked higher
There is a problem of duplicate content
User potentially has some problems with usability (
http://www.site.com?loc=de – is “de” language or country?)
The inability to set manually a site as local in Google Webmaster Tools
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The same content on the different domains: possible solutions
Example: two pages contain the same content – http://www.site.ca/page/ and
http://www.site.fr/page/
Solution #1: 301 redirect
Solutions #2: “Canonical” meta-tag
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Secondary ranking factors
Using Google Webmaster Tools. Con – this does not work for
ccTLDs (.ru, .co.uk, etc.)
IP
The language of the site’s pages
Contacts
Local backlinks
Using Google Places