A Career with Huge Demand.
A Secure Future. And Students
Earn While They Learn.
International Union of
Painters and Allied Trades
IUPAT.org/JoinUs
Careers in the finishing trades come with a great salary, health and retirement benefits, and
opportunities for college credits. Through paid apprenticeships, your students can become
highly skilled commercial, or industrial painters, wall coverers, drywall finishers, glass workers
(glaziers), floor coverers, or sign and display workers.
After all, in an age where college leaves many students with staggering debt and no job offers,
earning while you learn in the finishing trades provides virtually unlimited opportunities.
WORKING TOGETHER
FOR STUDENT
SAFETY AND SUCCESS
MENTAL HEALTH
COLLABORATION
AMERICAN SCHOOL COUNSELOR ASSOCIATION SEPTEMBER | OCTOBER 2019 VOLUME 57 | NUMBER 1
ASCA 2019-2020Print and Digital Media Planner
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 2
ASCA School Counselor, the flagship bimonthly magazine, offers school counselors at all levels informative and educational articles covering the most critical topics in the field. The magazine’s audience of elementary, middle/junior high and high school counselors; supervisors; school counselor educators and graduate students; and state and federal department of education employees rely on ASCA School Counselor for insightful discussions of the issues important to them.
ASCA School Counselor magazine is published six times per year in September, November, January, March, May and July and circulates to more than 36,000.
CLOSING DATES Insertion Advertising Issue Date Editorial Focus Order Due Materials Due
Nov/Dec 2019 Leadership Sept. 27, 2019 Oct. 10, 2019
Jan/Feb 2020 Solution-Focused Brief Counseling Nov. 27, 2019 Dec. 9, 2019
Mar/Apr 2020 School Counselor of the Year Jan. 29, 2020 Feb. 10, 2020
May/June 2020 Trauma-Informed School Counseling March 27, 2020 April 9, 2020
July/Aug 2020 Annual Conference Issue April 29, 2020 May 15, 2020 (Expanded Circulation!)
Sept/Oct 2020 The Future Workplace Aug. 1, 2020 Aug. 9, 2020
Nov/Dec 2020 Postsecondary/College Sept. 27, 2020 Oct. 10, 2020
(Issue themes subject to change)
ASCA School Counselor Magazine
A Career with Huge Demand.
A Secure Future. And Students
Earn While They Learn.
International Union of
Painters and Allied Trades
IUPAT.org/JoinUs
Careers in the finishing trades come with a great salary, health and retirement benefits, and
opportunities for college credits. Through paid apprenticeships, your students can become
highly skilled commercial, or industrial painters, wall coverers, drywall finishers, glass workers
(glaziers), floor coverers, or sign and display workers.
After all, in an age where college leaves many students with staggering debt and no job offers,
earning while you learn in the finishing trades provides virtually unlimited opportunities.
WORKING TOGETHER
FOR STUDENT
SAFETY AND SUCCESS
MENTAL HEALTH
COLLABORATION
AMERICAN SCHOOL COUNSELOR ASSOCIATION SEPTEMBER | OCTOBER 2019 VOLUME 57 | NUMBER 1
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 3
ASCA School Counselor Magazine
PRINT MECHANICAL REQUIREMENTSMagazine Trim Size 8⅜ Wide x 10⅞ High
Full page (nonbleed): 7⅜” wide x 9⅞” high
Full page (bleed): 8⅝” wide x 11⅛” high
⅔ Page: 4¾” wide x 9⅞” high
½ page: 7⅜” wide x 4¾” high
⅓ page square: 4¾” x 4¾”
⅓ page vertical: 2¼” wide x 9⅞” high
Media: High-resolution (300 dpi) PDF file with fonts embedded.
Advertising rates are subject to change without notice unless prior advertising commitment has been received. Total billing is due and payable within 30 days of invoice date. Ads will be invoiced upon publication. All cancellations must be in writing prior to insertion deadline for issue and shall not be considered accepted until confirmed by ASCA.
AD RATES PER INSERTION All rates are net to ASCA
Four Color 1X 3X 6X
Cover 2 (inside front cover) or 4 (back cover) $ 3,749 $ 3,408 $ 3,098
Cover 3 (inside back cover) $ 3,597 $ 3,271 $ 2,973
Full Page – Bleed/Non Bleed $ 3,235 $ 2,945 $ 2,674
⅔ Page $ 2,213 $ 2,012 $ 1,829
½ Page $ 1,698 $ 1,547 $ 1,406
⅓ Page (Vertical or Square) $ 1,185 $ 1,084 $ 984
Black and White 1X 3X 6X
Full Page – Bleed/Non Bleed $ 2,490 $ 2,265 $ 2,059
⅔ Page $ 1,701 $ 1,548 $ 1,407
½ Page $ 1,305 $ 1,190 $ 1,084
⅓ Page (Vertical or Square) $ 912 $ 832 $ 755
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 4
ASCA School Counselor Magazine Advertising Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
Ad insertion for: (check all that apply; please note that covers are four color, full page only)
Four Color Black & White Cover 2 Cover 3 Cover 4
(check all that apply)
Sept/Oct 2019 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
Nov/Dec 2019 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
Jan/Feb 2020 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
March/April 2020 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
May/June 2020 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
July/Aug 2020 Issue
Full Page ⅔ Page ½ Page ⅓ Page Vert ⅓ Page Square
Billing:
$ ________________ (rate) X ________________ (# of insertions) = $ __________________________ Total
Signature ______________________________________________ Date _______________________________
Submit order form and ad materials to: ads&[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 5
ASCA Aspects Monthly E-Newsletter
ASCA Aspects is emailed monthly (distributed on or about the 15th of the month) to approximately 36,000 ASCA members and nonmembers who have selected to receive the newsletter. The e-newsletter, which keeps readers up to date on the latest ASCA and school counseling news, offers four display ad positions as well as four headline ad positions. The headline ads fall between the articles and are linked to your URL along with “learn more” at the end.
SPECIFICATIONS:Display Ad Size: 175 (w) x 70 (h) pixels (static jpeg file only) Provide URL addressHeadline Ad: Provide 8-10 words of text along with a URL for hyperlink
CLOSING DATES:n Insertion order is due by the 5th of the month to be published in
that month’s ASCA Aspects.n Ad material is due by the 10th of the month.n E-mail ad and URL to ads&[email protected]
ASCA ASPECTS RATES PER MONTH:Display Advertising: 1X 3X 6X 12X
Position #1 $689 $655 $621 $616
Position #2 $655 $622 $590 $585
Position #3 $622 $591 $561 $533
Position #4 $591 $561 $533 $507
Headline Advertising: 1X 3X 6X 12X
Position #1 $555 $527 $521 $476
Position #2 $527 $501 $476 $452
Position #3 $501 $476 $452 $430
Position #4 $476 $452 $430 $408
PAYMENT:Total billing is due and payable within 30 days of invoice date. Credit cards are also accept-ed. Advertising rates subject to change without notice unless prior advertising commitment received. All cancellations must be in writing prior to insertion order deadline for issue and shall not be considered accepted until confirmed by ASCA.
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 6
ASCA Aspects Advertising Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
ASCA Aspects Ad Insertion for:Display Ad: Position #1 Position #2 Position #3 Position #4
Headline Ad: Position #1 Position #2 Position #3 Position #4
Month(s) for ad to appear: (check all that apply)
2019
Oct. 2019
Nov. 2019
Dec. 2019
2020
Jan. 2020
Feb. 2020
March 2020
April 2020
May 2020
June 2020
July 2020
Aug. 2020
Sept. 2020
Oct. 2020
Nov. 2020
Dec. 2020
Method of Payment:
Please Bill Me
Amount to be billed per insertion (See advertising rates)
$ _________ (rate) X (# of mths) ______________ = Total $ ________________
Signature ______________________________________ Date ________________
To pay by credit card call (703) 683-2722 and ask for “ads & exhibits.”
Submit order form and ad materials/instructions to: ads@[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 7
ASCA produces digital newsletters for its 50 state/territory school counseling as-sociations, which include a total distribution of 40,000 school counselors, 60% of whom are not members of ASCA. The e-newsletters can be read easily on any de-vice with display ads on the right side and “headline” ads embedded in the text portion of the newsletters between the editorial articles. The individual states pro-vide two articles and the balance of the editorial content, including the ads, is the same across all of the newsletters. The newsletters are published five times a year and cover current and timely topics. E-newsletters are distributed in a “double blast” sent initially on the distribution date, followed 10 days later with a second distribution.
AD RATES PER INSERTION Effective March 2018 for all newsletters (rates subject to change)
1 Insertion 3 Insertions 5 Insertions
Display Ads $995 $945 per insertion $898 per insertion
Headline Ads $775 $736 per insertion $699 per insertion
Display Ad Size (six available): 200 wide x 160 tall pixels (static jpeg file) plus URL Headline Ads (eight available): Provide 8-10 words of text along with a URL for “learn more” link
ASCA State/Territory School Counselor Association E-Newsletters
CLOSING DATES: Insertion Ad Copy Email Blast Order Due Due Date
September 2019 8/7/19 8/15/19 9/5/19
November 2019 10/7/19 10/15/19 11/5/19
January 2020 12/3/19 12/10/19 1/7/20
March 2020 2/3/20 2/10/20 3/5/20
May 2020 4/7/20 4/15/20 5/5/20
EDITORIAL FOCUS n September 2019: Creative
School Counseling n November 2019: Equity in
Schools n January 2020: Student Anxiety n March 2020: School Counselor
Leadership n May 2020: Self-Care and
Summer Learning
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 8
ASCA State/Territory School Counselor Association Newsletters Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
Billing:
Ads will be invoiced by the American School Counselor Association for the September, November, January, March and May issues when they are published. Total billing due and payable within 30 days of invoice. All cancellations must be in writing prior to insertion deadline for issue and shall not be considered accepted until confirmed by ASCA.
Ad Insertion for: (check all that apply)
Sept 2019 Nov 2019 Jan 2020 March 2020 May 2020
Display Ad:
Headline Ad:
Display Ad:
Rate Per Insertion $ ______________ X ______________ (# of ad insertions) = Total $ __________________
Headline Ad:
Rate Per Insertion $ ______________ X ______________ (# of ad insertions) = Total $ __________________
Signature _________________________________________________________________ Date ________________
Submit order form and ad materials/instructions to: ads&[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 9
The ASCA website, www.schoolcounselor.org, is the place to be for school counselors. Your ad – linked to your website – keeps your products/services, program, college or university right at the fingertips of school counselors. With more than 80,000 monthly users and 435,000 monthly page views, the ASCA website provides the ideal resource to keep your name in front of school counselors 24/7.
POSITIONS: You may choose to advertise on one or any of the following pages (rates are per page with a multiple-page discount). All ads will be linked to the advertiser’s designated website, and your ad will appear on all of the sub-pages of that section. Three advertising positions are available per landing page. Ads will be placed in the right side bar. (Click on any page below to review the page)
ASCA Website
n About ASCA n Member Benefits n Legislative Affairs
n Publicationsn Careers/Rolesn Legal/Ethical
n Awardsn ASCA School Counselor
Magazine
SPECIFICATIONS: n General Web Pages: 142 (w) x 170 (h) pixels. n ASCA School Counselor Magazine Home Page: 240 (w) x 120 (h) pixels. n Advertisements must be a GIF format, 72 dpi. n Advertisers may use only static graphics; animated “moving” or
“active” graphics are not permitted. n Changes to advertisement are permitted once a month. n Graphics must be received one week prior to scheduled start date.
AD DEADLINES:Insertion orders and ad due by 25th of the month proceding placement, e.g., Nov. 25 for ad beginning Dec. 1.
Email graphic and URL to ads&[email protected].
ASCA WEBSITE PRICING (Minimum 3 Month Term):
Total Total Total Total 3 Months 6 Months 9 Months 12 Months
Per Landing Page Ad Price: $867 $1,561 $2,341 $3,121
For each additional page take 5% discount up to 30% maximum.
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 0
ASCA Website Advertising Advertising Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
Ad Insertion for: (check all that apply) ASCA Web Site Page/s (price is per landing page):
About ASCA 3 Months 6 Months 9 Months 12 Months
Member Benefits 3 Months 6 Months 9 Months 12 Months
Legislative Affairs 3 Months 6 Months 9 Months 12 Months
Publications 3 Months 6 Months 9 Months 12 Months
Careers/Roles 3 Months 6 Months 9 Months 12 Months
Legal/Ethical 3 Months 6 Months 9 Months 12 Months
Awards 3 Months 6 Months 9 Months 12 Months
ASCA School Counselor Magazine 3 Months 6 Months 9 Months 12 Months
Indicate Month to Begin: ___________________________________
Billing:
Total amount to be billed (See Advertising Rates). Advertising will be billed for the full term in the first month.
$ _______________________________________
Signature ______________________________________________ Date _______________________________
Submit order form and ad materials/instructions to: ads&[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 1
Since its inception in 2008, the ASCA SCENE has provided a place for school coun-seling professionals to connect, share ideas, get advice and more. With more than 36,000 SCENE subscribers and more than 11,500 discussion topics since it launched, the SCENE has become a vital online community. When you advertise on the ASCA SCENE, you can reach school counselors 24/7. Your ad – linked to your website – keeps your products/services or college/university right at school coun-selors’ fingertips.
ASCA SCENE
AD POSITIONS:Home Page Ad: Your ad will appear on the home page in the right-hand column (total of six ad positions)
Interior Landing Pages Ad: Your exclusive ad appears on all interior landing pages (only one ad allowed)
Community Discussion Ads: Your exclusive ad will appear in all discussion posts in a community as well as the daily digest for the community, which is emailed to everyone who is a member of that community. The various communities are: Open Forum (includes all members), Elementary, Middle/Junior High, High School, Students (master’s degrees) and Job Opportunities (only one ad allowed per community)
SPECIFICATIONS:Home Page Ad: 300 w x 100 h pixels, (static jpeg file) plus URL for link
Interior Landing Pages Ad: 120 w x 600 h pixels, (static jpeg file) plus URL for link
Community Discussion Ad: 125 w x 125 h pixels, (static jpeg file) plus URL for link
AD DEADLINES:n Insertion orders and ad due by
25th of the month proceeding insertion date, e.g. Nov. 25 for ad beginning Dec. 1
n Must include URL for ad link
ASCA SCENE RATES PER MONTHPosition 1 Month 3 Months 6 Months 12 Months
Home Page: $330 $314 $298 $283
Interior Landing Pages: $440 $418 $397 $377
Community Discussion Pages:
Open Forum (all members): $550 $523 $496 $472
All others per community*: $275 $261 $248 $236
* Elementary, Middle/Junior High, High School, Students (master’s degrees), Job Opportunities
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 2
ASCA SCENE Advertising Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
Ad Insertion for: (check all that apply)
Home Page Ad
Interior Landing Pages Ad
Community Discussion Ad:
Open Forum High School
Elementary Students (Master’s Degrees)
Middle/Junior High School Job Opportunities
Indicate month for ad to begin: ___________________________________
All ads will begin on the first of the month unless otherwise indicated
Billing:
Total amount to be billed (See Advertising Rates). Advertising will be billed for the full term in the first month.
Number of Months ________ X Rate per Month ________ = $ ________ (Net Rate to ASCA)
Signature _____________________________________________________ Date ________________
Submit order form and ad materials/instructions to: ads&[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 3
ASCA 2020 Conference E-Blast
Each year in advance of the ASCA Annual Conference, ASCA sends out four target-ed e-blasts to promote the event. Distributed in February, March, April and May to approximately 36,000 potential conference attendees, the e-blasts present an ex-cellent opportunity to share your marketing message. Four Headline advertising positions are available and include 8–10 words of copy placed between paragraphs and linked to your specified URL and “Learn More” hyperlink. E-blast advertising is open to all companies, whether or not they exhibit during the conference.
SPECIFICATIONS FOR HEADLINE ADS:Provide 8-10 words of copy along with a URL for “read more” link.
CLOSING DATES:n Insertion order and ad is due by the 20th of the month (blast will be sent out last week of the month)n E-mail ad text (8-10 words) and URL to ads&[email protected]
RATES PER MONTH: 1X 3X 4X
Headline Ad position #1: $555 $527 $501
Headline Ad position #2: $527 $501 $476
Headline Ad position #3: $501 $476 $452
Headline Ad position #4: $476 $452 $430
PAYMENT:Total billing is due and payable within 30 days of invoice date. Credit cards are also accept-ed. Advertising rates subject to change without notice unless prior advertising commitment received. All cancellations must be in writing prior to insertion order deadline for issue and shall not be considered accepted until confirmed by ASCA.
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 4
ASCA 2019 Conference E-Blast Advertising Insertion Order
Company ________________________________________________________________________________________________
Address __________________________________________________________________________________________________
City ______________________________________________________________ State ___________ ZIP ___________________
Phone __________________________________________ Fax ____________________________________________________
Contact _________________________________________ Email ___________________________________________________
Billing Address (if different from above) ___________________________________________________________________
___________________________________________________________________________________________________________
ASCA Conference E-Blast Ad Insertion for: Position #1 Position #2 Position #3 Position #4
Month(s) for ad to appear : (check all that apply)
Feb. 2019 March 2019 April 2019 May 2019
Billing:
Amount to be billed per insertion (See Advertising Rates)
$ _________ (rate) X (# of mths) ______________ = Total $ ________________
Signature ______________________________________ Date ________________
To pay by credit card call (703) 683-2722 and ask for “ads & exhibits.”
Submit order form and ad materials/instructions to: ads&[email protected]
A S C A 2 0 1 9 - 2 0 2 0 R A T E C A R D n 1 5
No advertisement shall be published unless an Insertion Order form and ad copy (see mechanical requirements) are received at ASCA by the closing deadline specified by ASCA for the issue(s) desired.
Changes in advertising copy shall not be considered authorized by the Advertiser unless confirmation of such change is received in writing at ASCA by the closing date for the issue(s) desired. If copy changes are not properly confirmed in writing prior to the insertion deadline, the Advertiser’s most recent ad copy shall be used.
If all necessary advertising materials are not re-ceived at ASCA by the closing deadline for the issue(s) desired, placement of the advertisement in that issue(s) is not guaranteed.
No advertisement may be canceled after the Inser-tion Order date for the issue in which it is scheduled to appear.
Layout and typesetting costs are not included in the Publisher’s advertising price, and shall be billed separately to the Advertiser at prevailing rates.
The Advertiser must pay the Publisher’s invoices within 30 days. The Publisher reserves the right to withhold further advertisements for any Advertiser with a past due account.
The Publisher shall not be responsible for errors caused by designers and typesetters.
The Publisher shall not be responsible for claims made in advertisements, and the Advertiser shall indemnify and hold the Publisher harmless from any liability of any kind arising from such claims, including reasonable attorney’s fees and all other associated costs of litigation.
All advertisements are subject to approval by the Publisher. Such approval shall be granted or with-held solely at the Publisher’s absolute discretion.
The Advertiser and any agency utilized by it are sub-ject to satisfactory credit reports.
The Advertiser specifically warrants that all pho-tographs and endorsements are covered by valid, written consents, and the Advertiser shall indemnify and hold the Publisher harmless from any liabili-ty of any kind resulting from publication thereof, including reasonable attorney’s fees and all other associated costs of litigation.
In the event that a dispute arises between the Publisher and the Advertiser that is not specifically governed by the foregoing terms and conditions, such dispute shall be resolved in accordance with the custom of the trade.
General Conditions for Advertising
