INTERNATIONAL YOUTH EDUTOURISM PROGRAMME

MALAYSIA: THE JOURNEY OF CULTURAL DISCOVERY

EDUTOURISM TRAINING PROGRAMME

SUMMER ACADEMIC PROGRAMME

13 AUGUST - 21 AUGUST 2017

7 AUGUST - 11 AUGUST 2017

11 JULY - 9 AUGUST 2017

Graduate School of Business, Universiti Kebangsaan Malaysia

2004The Faculty of Business Management merged with the Faculty of Economics, the Graduate School of Business was created under the management of the Faculty of Economics & Business.

faculty of economics & business

2008

Named by the Ministry of Higher Education as Malaysia’s Top Business School in 2008

top business school

On 1st October 2007, a new was established as a separate

entity from the Faculty of Economics and Management and now known as UKM Graduate

School of Business

2007ukm-graduate

school of business

1989The first semester intake of Doctor of Business

Administration programme

first dba intake

The school emerged as the Business Management Unit within the Faculty of Economics and Administration in 1972

1972

business management unit

Transformed into the Faculty of Business Management

under the dynamic leadership of its first Dean, Professor Dato’ Dr. Nik Rashid Nik

Ismail

1979

faculty of business management

1980 The first semester intake of Master of Business Administration programme

first mba intake

NOW

� Master of Business Administration

� Master in Management� Doctor of Business

Administration� Doctor of Philosophy

programmes

UKM-GSB is organising 9 Days & 8 Nights travelling programme covering selected cultural attractions within

Malaysia, targeting international students and youth. The itinerary will involve the exploration of fascinating

places, highlighting Malaysia’s cultural diversity and involvement in cultural related activities that will leave

long-lasting memories and endear them to Malaysia.

More eforts to introduce Malaysian to international students will contribute towards an ambitious plan of

turning Malaysia into the educational hub in Asia, if not worldwide. This event will contribute towards the

Malaysian educational promotion for international students’ enrolment in higher learning institutions through

the rich tapestry of Malaysian culture. Speciically, the goals are:

• International students currently studying in higher education institutions

• International youth and students from overseas

• Selangor, Pahang and Terengganu

The journey will cover:

Date: 13 - 21 August 2017

Duration: 9 Days / 8 Nights

Each state will have its own unique cultural attractions, historical places and planned activities with local

communities.

• To highlight the Malaysian Cultural diversity by

visiting various places and cultural attractions

throughout Malaysia as well as participating in

the planned game-like activities.

• To promote and provide information to

the international students on what higher

institutions in Malaysia can ofer for their post-

graduate programmes in Malaysia.

• To encourage networking through active

participation of international youth in traditional

sport and cultural activities.

• To build relationships between international

students and the local community for better

appreciation of the community living in Malaysia

THE JOURNEY OF CULTURAL DISCOVERY

TARGET PARTICIPANTS

CULTURAL JOURNEY

DATE AND DURATION

9 DAYS/8 NIGHTS JOURNEY OF CULTURAL DISCOVERY

Day One (Sunday, 13 August 2017) – Bandar Baru BangiArrive in Malaysia and make your own way to Bandar Baru Bangi, recently crowned as a “Knowledge City”, situated

in the district of Hulu Langat, in Selangor, Malaysia. Bangi Newtown is where Universiti Kebangsaan Malaysia (UKM),

the national university of Malaysia and top business school in the country, is located.

Day Two (Monday, 14 August 2017) – Universiti Kebangsaan Malaysia, Bandar Baru BangiThe day begins with an icebreaking session to introduce members of the group, and to familiarize themselves with

each other. Later the group will go for a tour of UKM’s campus for a glimpse of university’s life and will attend a

brief overview of the programmes at Graduate School of Business, UKM.

Breakfast, lunch and dinner will be provided.

Session 1The group will learn basic conversational skill of Bahasa Malaysia as well as the cultural dos and don’ts of various

races in Malaysia.

Price is based on twin or quad sharing and homestay sharing accommodation. Single

supplement fee is applicable if you prefer single accommodation whenever available.

ONLINE APPLICATION www.ukm.my/gsbukm/edutourismtravel

USD500PER PERSON

Day Three (Tuesday, 15 August 2017) – Sabak Bernam, SelangorThe group will depart to Sabak Bernam in Selangor and experience a short stay with host families in a rustic

environment. They will learn how to Mencanting Batik (Batik painting), Palu Kompang (Kompang training), and go

on a fascinating boat ride to observe Kunang-Kunang (irelies or lightning bugs) in their natural habitat.

Breakfast, lunch and dinner will be provided.

Session 2The group will learn about Malaysia’s multiculturalism in where various cultural communities can live alongside

each other while maintaining their own original identities. The group will observe how the respect for diferences

across society and eforts towards integration can be translated into the national identity.

Day Four (Wednesday, 16 August 2017) – Sabak Bernam, SelangorThe day will continue in Sabak Bernam where the group will experience Corn Harvesting, visit the unique Paddy

Museum, a ield day of Mengagau Ikan (catching ish with your bare hands) in the paddy ield, and learn the art of

Kuda Kepang (a traditional folk dance).

Breakfast, lunch and dinner will be provided.

Session 3The group will be exposed to the concept of Community Based Tourism (CBT) as a tool of sustainable development

in ecotourism. CBT enables the community to be aware of the commercial and social value placed on their natural

and cultural heritage through tourism and thus, will promote conservation of these resources.

Day Five (Thursday, 17 August 2017) – Taman Negara, PahangThe group will depart to the Malaysia’s national park, Taman Negara, the world’s oldest rainforest at 130 million

years of age. Upon check-in, the group will go on an invigorating river rapid shooting and rafting over eight sets of

rapids. Along the way, the group will stop by to visit Kampong Orang Asli (village of an indigenous community) to

observe their culture and lifestyle in the jungle, and partake in some of the activities (how to use blowpipe & start

ire without a match). Later, the group will experience and enjoy the atmosphere of walking in the jungle at night

and the Bumbun Tahan (Tahan Hide- wildlife observation hide).

Breakfast, lunch and dinner will be provided.

Session 4

The group will be introduced to the history and unique cultures of various indigenous tribes in Malaysia. Generally

called as the Orang Asli (“original” or “irst people” in Malay), they are not a homogenous group. The Orang Asli

comes in many tribes where each tribe has its own history, language, and unique culture and thus, making them an

endless source of interest to tourists and locals.

Day Six (Friday, 18 August 2017) – Taman Negara, PahangThe adventure will continue with the world’s longest canopy walkway in Taman Negara- a suspension bridge of 530

meters long and 40 meter above ground-and 2-3 hours scenic boat ride to Kuala Tembeling. The group will be met

and greeted by Silat (a traditional martial art) exponents accompanied by Gendang Ketawak (a type of traditional

drum). Later the group will also have the opportunity to see local handicraft and learn on how to do some of the

crafts. The group will depart to Kuala Terengganu at noon. After check in, the group will have a relaxing garden

BBQ dinner and a cultural sharing session among themselves.

Breakfast, lunch and dinner will be provided.

Session 5

In this session, the participants will have the opportunity the share each other’s culture and experience in order to

develop higher understanding and appreciation of other cultures as well as full acceptance of the world’s cultural

diversity.

Day 7 (Saturday, 19 August 2017) – Kuala Terengganu, TerengganuAfter breakfast, the group will depart to Warisan Sari, a building with the concept of the old royal palace, to watch

and learn the performance art of an exquisite Malay Gamelan. Malay Gamelan is the traditional ensemble of a

music made up predominantly of percussive instruments and dance performance previously exclusive only to the

royal circle. Later in the evening the group will go to Teluk Ketapang beach to watch public cultural performances

and then continue to Taman Tamadun Islam (Islamic Civilisation Park) which has 22 miniature replicas of famous

mosques showcasing the grandeurs of Islamic arts and architectures including the magniicent Crystal Mosque.

The group will enjoy the Light and Sound display and have their dinner on a boat, cruising along the river of Kuala

Terengganu.

Breakfast, lunch and dinner will be provided.

Session 6

The group will learn about Ecotourism in the way it ofers a viable protection of both ecological and local culture

whilst at the same time increasing local awareness of the value of preserving the natural and cultural environments

as well as aiding in economic development.

Day 8 (Sunday, 20 August 2017) – Kuala Terengganu, Terengganu The last day here will be spent in a delightful experience shopping for local products at reasonable prices in The

Central Market or locally known as Pasar Payang. It is located by the Terengganu River and is one of the most

popular tourist spots in Kuala Terengganu. Pasar Payang ofers visitors a variety of traditional handicrafts such as

batik, silk, songket, brocade and brassware, fresh produce and numerous other local goods. After lunch, the group

will depart back to Bandar Baru Bangi, Selangor, for a farewell dinner at Graduate School of Business, UKM.

Breakfast, lunch and dinner will be provided.

Day 9 (Monday, 21 August

2017) – Bandar Baru Bangi

Transfer to Airport on your

own to catch your light home.

Developed by:

• Geetha Nadesan

• Moliawati Dahalan

• Nurul Ain Mohd Bakhrin

GENERAL INFORMATION

Name of

AccommodationDate

Puri Pujangga, UKM

Mahseer Chalet, Taman

Negara

Homestay Papitusulem,

Sabak Bernam

Primula Beach Hotel,

Kuala Terengganu

Puri Pujangga, UKM

In 13 Aug/out 15 Aug

In 17 Aug/out 18 Aug

In 15 Aug/out 17 Aug

In 18 Aug/out 20 Aug

In 20 Aug/out 21 Aug

Type of Accommodation

3-star Hotel

Chalet

Host Families

4-star Hotel

3-star Hotel

Twin Sharing

Twin & Quad sharing

4 pax per family

Twin sharing

Twin sharing

Inclusions

• Accommodation

• Breakfast, lunch, and dinner

• Land and river transportation within Malaysia

• Any fees to attractions or activities

• Cost of insurance

Exclusions

• Return airfare from home country to Malaysia

• Airport transfer to hotel (in UKM, Bangi) and back

to airport

• All cost of personal nature such as gifts, snacks,

beverages, tips etc.

• Any meals not stated in itinerary

• Visa cost or procurement process

Note

• Although we will endeavour to adhere to the itinerary schedule as listed, it is a lexible tour allowing

for changes in the weather, local festivals, holidays, and other inluences beyond our control.

• The package price is quoted in USD. We accept payment in a freely convertible currency and at the

exchange rate prevailing at the time of payment.

• A full payment is required within 7 days of booking conirmation.

• Cancellation

Cancellation must be received in writing.

Refund for cancellation:

More than 30 days before departure - Full refund

15-30 days before departure - 50%

Less than 15 days before departure - No refund

• Please refer to our general terms and conditions at www.ukm.my/gsbukm/edutourismtravel

• For enquiries, please contact Ms Geetha or Mr Safwan at 603 8921 3457 or

email gsb.marketing@ukm.edu.my

ONLINE APPLICATION www.ukm.my/gsbukm/edutourismtravel

TRAVELLING SHOES: CULTURETHON

OUR PREVIOUS EDUTOURISM PROGRAMME 2016

Travelling Shoes: Malaysian Culturethon 2016 was organised to give an opportunity for potential

and current international students from various local higher institutions in Malaysia to explore,

experience and embrace the variety of Malaysian Cultures and whilst doing so, they cultivated the

essential values of teamwork, critical thinking, and good communication skills that would assist

them immensely in their future undertakings. The adage “to know Malaysia is to love Malaysia” was

the underlying theme in this journey of cultural discovery.

TESTIMONIAL

HARITH ORAIBI JAMEEL ALANI (From Iraq)

“TSMC 2016 what an awesome project! To investigate a great deal of spots from North to South

in six days and ive nights. Get presented and shared with the local people their exercises and

culture. Experienced diverse Malaysian food and desserts. Partake in astounding recreations

and the enterprise and have a great deal of fun. It was truly an astounding occasion for me. .”

TALAL AHMED BASHEER (From Iraq)

“What a fabulous program! To explore a lot of places from North to South in six days. Get

introduced and share the locals activities and culture. Try diferent Malaysian cuisine and

sweets. Participate in amazing games and adventure and have a lot of fun. Not to mention,

make new awesome friends. It was really a remarkable event for me. ”

PHILIPPE BECQUET (From France)

“This summer I’ve had the privilege to join the pilot project of the Travelling Shoes

2016, organised by the GSB-UKM.This cultural journey took us to several regions of

Malaysia ranging from the very top North in Perlis to the very bottom South in Johor.

This trip has been an incredibly intense and wonderful experience on gastronomy

and culture!”

Duration : One Day per course

Venue : Graduate School of Business,

Universiti Kebangsaan Malaysia

Date : 7 August - 11 August

Price : USD250/course/pax (Inclusive of 2 Nights full board twin sharing accomodation.

Single supplement fee is available upon request)

ONLINE APPLICATION www.ukm.my/gsbukm/

edutourismcourse

EDUTOURISM TRAINING PROGRAMMETHE

ROLE OF LOCAL

GOVERNMENT IN

TOURISM

The module provides in depth

understanding of the importance of local

government as the tourism industry’s most

important partner. It highlights management

of the regulatory environment for sustainable

tourism and factors that inluences tourism

development and investment under

which tourism businesses operate.

7 August 2017

SOCIAL

MEDIA TOURISM

MARKETING BOOTCAMP

In this Bootcamp, participants will learn

to use social media tools and platforms

to design, manage, and optimize social

campaigns to promote growth, shape brand

image and spark brand awareness in the

global digital marketplace.

11 August 2017

SUSTAINING

THE BUSINESS OF

TOURISM

This one-day programme applies

strategic frameworks to help participants

in developing practical strategies to improve

business sustainability of their organisations.

The course covers the formulation of strategic

direction, value creation, competitive

advantage, value-chain analysis and

execution.

9 August 2017

DEVELOPMENT

OF A DOMESTIC/

INBOUND TOUR PACKAGE

The workshop will provide participants

with a broad understanding of the

Domestic Tourism sector, and equip them

with the knowledge and skills to maximize the

business potential of the industry for domestic

market. Participants will learn how to develop

domestic tour packages including niche

markets and tour guiding.

10 August 2017

SERVICE

& DESTINATION

MARKETING

The session examines the theoretical

foundations and practical application of

services marketing including topics of nature

of services, consumer behaviour in service

settings, service quality, developing service

strategies and managing customer service.

It provides an overview of the methods

to ensure long-term viability and

sustainability of the tourism industry.

8 August 2017

SUMMER ACADEMIC PROGRAMME (ONE CREDIT UNIT PER COURSE)

A QUICK GLANCE

11 & 12 July 2017

Date

A Practical Guide To The Malaysian Equity Market

Courses

1 & 2 August 2017 Digital And Social Media Marketing

Economic Policy And Development

18 & 19 July 2017 Dynamics Of The Malaysian Debt Market

8 & 9 August 2017 Analysing Public Policy

11 & 12 July 2017 Hospitality And Tourism Marketing

1 & 2 August 2017

18 & 19 July 2017 Public Management Reform

Duration : Two Days per course

Venue : Graduate School of Business, Universiti Kebangsaan Malaysia

Price : USD350/course/pax

(Inclusive of 3 Nights full board twin sharing accomodation.

Single supplement fee is available upon request)

Contact Person : Safwan Asraf - 603 8921 3457

gsb.marketing@ukm.edu.my

Registration shall be closed two weeks before commencement of programme

ONLINE APPLICATION www.ukm.my/gsbukm/executive-development-programme

Being a multi-racial nation, Malaysia ofers

thousands of fascinating ethos that can be explored,

appreciated, and embraced. Tourism Malaysia’s

promotional theme of “Malaysia, Truly Asia” beits

Malaysia, possibly more than any other countries in

Asia, if not the world. The Malaysian culture gives its

people unique qualities that shape the mass identity

of the nation whilst maintaining the unique variety

of faiths, languages, literatures, architectures, folk

music, traditional clothing, and the most famous –

multi-ethnic gastronomy.

Active learning about the culture of Malaysia

through visit tours and well-planned activities,

designed to increase youths’ knowledge and

appreciation of various cultures, will lead towards

the narrowing down of cultural distances between

Malaysia and other nations. The journey of cultural

discovery is full of excitement and enjoyment that

brings tremendous beneit of cultural awareness in

an informal learning environment to nurture a more

culturally adaptive manager of the future.

CONCLUSION

Graduate School Of Business, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia

+6 03 8921 4718/4486 gsb.marketing@ukm.edu.my www.ukm.my/gsbukm