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INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and...

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Center for Learning Innovations & Customized Knowledge Solutions Your Partner for Innvation & Excellence INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP 24 & 25 OF MARCH, 2019 PULLMAN DUBAI CITY CENTER, DUBAI-UAE CLICKS’S PUBLIC PROGRAMS 2018-19
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Page 1: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

Center for Learning Innovations &Customized Knowledge Solutions

Your Partner for Innvation & Excellence

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP24 & 25 OF MARCH, 2019PULLMAN DUBAI CITY CENTER, DUBAI-UAE

CLICKS’S PUBLIC PROGRAMS 2018-19

Page 2: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP

This 2-day interactive and ‘hands-on’ program aims at developing participants’

understanding and skills in internationalizing their institutions. This involve thinking

through the enormous advantages of working with international partners to leverage

advantage in education and research. We will also look at the opportunities for

marketing and branding through internationalization: including the development of

unique selling points, brand awareness and recognition, and international positioning.

The program will begin by examining internationalization in a higher education

context, understanding its purpose, and what the benefits and challenges can be.

We will look at how to successfully develop and implement an international

approach, agenda and strategy – and to implement these accordingly. It will also

stress the importance of appropriate governance and leadership arrangements –

and the role that all members of the institution can play in advancing the international

agenda.

Most crucially, the emphasis will lie on both equipping both top-level leaders and

individual teachers, researchers, and professional staff with appropriate skills in

internationalization.

Program Overview

Center for Learning Innovations &Customized Knowledge Solutions

Page 3: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP

Center for Learning Innovations &Customized Knowledge Solutions

Understand the landscape of international higher education.

Support and develop faculty and professional staff in building an international profile and international competencies.

Design an institutional internationalization strategy.

Create effective governance and policy structures to support international activities.

Involve students through international exposure and an international education.

Develop strategies to advance the institution’s local market position through international activities.

Develop an international profile for the institution.

Program Learning Outcomes

By the end of this program participants will be able to:

Page 4: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

Distinctions between Internationalization and Globalization

Internationalized students, faculty and professional staff

Varieties of international engagement in research & education

Practical Exercises

Program Structure

Center for Learning Innovations &Customized Knowledge Solutions

Day 1Session A: Internationalization Basics

How to use internationalization for local brand positioning

How to create an international profile

What are our international USPs?

Planning for the future and developing next step

Practical Group Exercises

Session B: The International Brand

Governance of internationalization

The what and how of internationalized faculty

Connecting professional services

Developing an agenda and a strategy

Protocols and Policy issues

Practical Group exercises

Day (2)Session A: Leadership of Internationalization

Session B: International Education and Research

Varieties of education engagement

Internationally engaged and internationally informed approaches to curriculum development

Varieties of research engagement

Academic arbitrage – leveraging your advantages and taking advantage of partners’ resources

Practical Group exercises

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP

Page 5: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP

This program is aimed at institutional leaders, managers, heads of

departments and faculty members who are interested in develop,

extending or becoming more engaged with the international dimen-

sion of their institutions and their own working practices. In addition

those involved in professional services – such as institutional

research, quality assurance, community engagement, research and

learning and teaching – will find this workshop of interest.

Target Audience

Program Delivery Strategy

Workshop Leader

Center for Learning Innovations &Customized Knowledge Solutions

The program will include a variety of methods such as lectures, discussions, case studies’ presentation and many practical individual and group activities – exploring all aspects of the international agenda.

Prof. Martin Henson, UK

Working extensively since 2003 with various commissions of accreditation across the region including the UAE, Saudi Arabia, Bahrain and Oman; Professor Henson has been involved with

over 30 universities and colleges and undertaken more than 100 programs and has institutional reviews. During 2007 and 2008 he worked closely with the Commission for Academic Accreditation in the UAE, leading and facilitating their strategic planning project, and was a member of the team that developed and revised the UAE’s National Standards for Licensure and Accreditation in both 2007 and 2010.Between 2008-2013 he was leading the International Strategy at the University of Essex – a top-ten research university in the UK in the UK Research Assessment Exercise 2008, and included in the Times Higher “Top 20 under 50 in the world” universities

Page 6: INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOPunique selling points, brand awareness and recognition, and international positioning. The program will begin by examining internationalization

INTERNATIONALIZATION IN HIGHER EDUCATION WORKSHOP

This program is 2-day and is organized from 9:00 am – 5:00 pm with

one hour dedicated for lunch break and 2 coffee breaks of 20 min

each. Kindly be informed that registration will take place on the first

day of the program from 8:30 to 9:00.

Program Duration

Nearby Hotels (5 - 3 Star Hotels)

Program Registration, Fees and Discounts

Center for Learning Innovations &Customized Knowledge Solutions

Registration Fee for three days isAED 2,500*

15% early bird discount ends on 9th of February, 2019

Group discounts are available for 3 and above

* Exclusive of 5% VAT

5 Star Hotel: Pullman Dubai City Center, Dubai - UAEContact DetailsMs. Rose Anne I. OloresPullman Dubai City Center, Dubai - UAETel. +971 (0) 4 603 8555, Email.: [email protected]

4 Star Hotel: Novotel Deira City Center Hotel, Dubai - UAE3 Star Hotel: IBIS Deira City Center Hotel, Dubai - UAEContact Details:Ms. Ophelie CheriereSales Executive, Majid Al Futtaim Hospitality Services LLCP.O. Box 185310, Dubai - UAETel. +971 (4) 702 8141, Email: [email protected]


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