internationalization of portuguesearchitecture

inte

rnat

iona

lizat

ion

of p

ortu

gues

ear

chit

ectu

re

32

Architecture is a valuable resource for Portugal. The exporting of architecture servicescan contribute to reversing the emigration of several generations of Portuguese architects

that our term in office has been witness to.

With the “Internationalization of Portuguese Architecture (IAP)” proposal, the National Executive Board 2014-2016 wishes to promote Portuguese architecture as an integral part of the construction sector,

vis-à-vis potential national and international partners.

The IAP brand’s identity is based on the quality, variety and versatility of Portuguese architects’services, resulting from a know-how acquired through the vast, differentiated

and recognized history of works built in Portugal and abroad, the ability to adapt to local realitiesand the leveraging of multi-disciplinary teams’ human capital.

João Santa-RitaChairman of the Order (Ordem dos Arquitectos) of Portuguese Architects

PublishingNational Executive Council of the Order

(Ordem dos Arquitectos) of Portuguese Architects

Production and graphic designUzina

ImagesPhotographs of works that make up the selection Habitar

Portugal 12-14, “Fora de Portugal” (Outside of Portugal).www.habitarportugal.org

TranslationViva Translations

AcknowledgementsWe would like to thank all the offices that have exported

their services with their know-how, and all the authors of the works and photographs that illustrate this edition.

Lisbon, December 2016

5

internationalization of portuguesearchitecture

WE KNOWWHY

WE KNOWHOW

WE KNOWWHO

WE KNOWWHAT

WE KNOWWHERE

WE KNOWWITH WHOM

157

1917

2321

Lubango Centre - Lubango, Angola

Paulo Martins Barata, João Luis Ferreira, Paulo Perloiro, Pedro Appleton and João Perloiro

4 5

We know how

Portuguese Architectureis genuine, integrated, concrete, undeniable, emotive. It has an identity.

Portugal Pavilion FILBO 2013 - Bogotá, Colombia

Fábio Neves, Ivone Gonçalves, Luís Ricardo and Ricardo Paulino

internationalization of portuguesearchitecture

internationalization of portuguesearchitecture

6 7

9

Ktima House - Antiparos Island, Greece

Camilo Rebelo with Susana Martins

internationalization of portuguesearchitecture

Knowledgeand experience

This is the motto ofour architects.

Where do we want to go?

We want to promote the exportingof architecture services, recognizingthe value of Portuguese architects’ know-how.

We know how

8

11

Office buildings of the Shihlien Chemical Industrial

Jiangsu Co. factory - Huaian, Jiangsu, China

Álvaro Siza and Carlos Castanheira

Economic• Fairs

• International missions

Policy• Agreements with other institutions

Cultural• Promotion and sponsorship of events

• Training

Types of promotion

We know how

internationalization of portuguesearchitecture

10

13

Kapalanga School - Luanda, Angola

Paulo Moreira with Pedro Nuno Ramalho and Luís Campos - parq Arquitectos

BrandInternationalization of Portuguese Architecture

ConceptWe Know How

Digital platformInternational promotion website

Promotional mediaBrochures and videos

Present, promote and publicizethe brand and the internationalization project

Promotionplan

We know how

internationalization of portuguesearchitecture

12

15

600 years of culturalties

“The Portuguese people are essentially cosmopolitan.A real Portuguese person has never been Portuguese:he has always been everything.”Fernando Pessoa

These characteristics, together with

a vast heritage of cultural diversity,

give us the advantage of easily

adapting to the different realities

found outside our country, offering

an opportunity to enrich the legacy

of Portuguese architecture.

In fact, Portuguese architecture

is being increasingly recognized

internationally, which we can see in

works being done and the results

of contests and prestigious awards,

giving it the chance to affirm itself in

the long run.

What sets Portuguese architecture apart?

internationalization of portuguesearchitecture

ResilienceAbility to solve problems and

adapt to adverse conditions.

VersatilityCompetence and efficiency in

implementing projects in various

environments.

ExperienceInvestment in ongoing training,

and portfolio recognized for the

richness of its work.

HumanityRelationship with others based

on proximity and the Portuguese

custom of being good hosts.

Niangou Riverboat Terminal - Tibet, China

Augusto Marcelino,Cristina Mendonça, Luís Baptista, Paulo

Albuquerque Goinhas,Pedro Patrício and Sofia Antunes

with Standardarchitecture

We know why

14

17

We cannot merely seek to export architecture services; we must alsoseek to internationalize our architects’ know-how, promoting an associative culture for establishing contacts abroad.

internationalization of portuguesearchitecture

Our main goal through this is to

form a cluster that represents our

knowledge, with consolidated

fields of activity:

Architecture ConsultingProject CoordinationCuratingAdministration,Management and WorksInspectionPublishing TrainingHeritageUrban Renewal

Exporting• Commercial exchanges of

products and/or services;

• Immediate process and

short-term plan;

• Formal relations through

contracts.

Internationalization• Management of political,

economic and cultural

relations;

• Process thought out and

planned on a long-term

basis;

• More or less informal

relations based on trust.

Head Office of Fogo National Park - Fogo Island, Cape Verde

André Castro Santos, Miguel Ribeiro de Carvalho, Nuno Teixeira Martins and Ricardo Vicente

Exporting is not internationalization

We know what

16

19

Our plan involves creating teams that are prepared for the market, and ready to give different responses to international partners. This is our vision for Portuguese architecture.

DiverseMulti-faceted professionals with

various attributes to resolve all

aspects related to each project.

BalancedExperienced professionals organized

into large and small offices.

QualifiedProfessionals selected on the basis of

their CVs, portfolios and national and

international experience.

This is how we will be able to guarantee the services of teams that are:

internationalization of portuguesearchitecture

Renovation of an apartment on the

rooftop of a former convent,

“Licht und Blick” - Düsseldorf, Germany

Luís Guimarães

Together,we have a plan

We know who

18

21

internationalization of portuguesearchitecture

internationalization of portuguesearchitecture

Portuguese architecture is the product and result of the work of various agents other than architects, such as:

EngineersLandscapersBuildersClients (public and private)

Al Shaheed Park - Kuwait city, Kuwait

Ricardo Camacho with Sara Machado (landscaping), Sara Saragoça Soares (interiors) and taep (Kuwait)

One sector undergoing constant construction

We know with whom

20

23

internationalization of portuguesearchitecture

We welcome the challenge

Goals of the strategy to export services and internationalize Portuguese architecture:

Construction Sector• Builders

• Engineers

• Landscapers

• Real Estate Agencies

• Urban Planners

Institutions• European professional orders

• Professional orders from Portuguese-speaking countries

• Embassies

• Chambers of Commerce

Architects

Strengthen links to entities,

such as the Architects’ Council

of Europe and the International

Council of Portuguese-Speaking

Architects.

Map architects, other

professionals of the construction

cluster and Portuguese

institutions that exist abroad.

Promote economic, political and

cultural awareness of our services.

On the five continents

We know where

22

2524

Television Studio 03/Abu Dhabi Media - Abu Dhabi, United Arab Emirates

João Paulo Costa and Patrícia Marques with Nuno Gusmão - P06 Atelier (design)

internationalization of portuguesearchitecture

Des

ign: