2016INTERNATIONALLY
RECOGNIZEDEFFECTIVENESS
2 2016 EFFIE AWARDS HONG KONG
6:30 pm Cocktails
7:30 pm Guests to be seated
7:50 pm Global Effie Winners’ Showcase Dinner
8:30 pm Lucky Draw
8:45 pm Awards Presentation Grand Effie Award and Photo
10:15 pm Ceremony Ends
Date: 16 June 2016 (Thursday)
Venue: JW Marriott Hong Kong Hotel
2016
RUNDOWN
2016 EffiE HONg KONg AWARDs PREsENtAtiON DiNNER
32016 EFFIE AWARDS HONG KONG
JUDgiNg PANEL - CHAiRMEN
Viveca ChanChairman & CEO WE Group
Kitty LunHead of Creative Shop Greater China Facebook
4 2016 EFFIE AWARDS HONG KONG
JUDgiNg PANEL
Dr. Clara KanLecturerSchool of Journalism & Communication, The Chinese University of Hong Kong
Cindy ChanChief Strategy Officer Focus Media Group
tina ChaoGeneral Manager, MarketingHong Kong Tourism Board
sylvia LeeHead of Central MarketingHang Lung Properties
52016 EFFIE AWARDS HONG KONG
JUDgiNg PANEL
Karen tamAssistant General Manager, Promotions and MarketingHarbour City Estates Limited
Yvonne tangSenior Director, MarketingMcDonald’s Restaurants (Hong Kong) Limited
Richard LeongChief ExecutivePizza Hut Hong Kong Management Ltd
Judy sunExecutive Manager, Branding & Programme ServicesThe Hong Kong Jockey Club
6 2016 EFFIE AWARDS HONG KONG
JUDgiNg PANEL
ivan WongManaging DirectorUA Cinema Circuit Limited
Richard tsangChairman Strategic Public Relations Group
Paul tseChief Marketing Officer, Hong Kong and MacauFWD Life Insurance Company (Bermuda) Limited
72016 EFFIE AWARDS HONG KONG
JUDgiNg PANEL
fay ZhaoMarketing DirectorDurex China
Leo ZhangFounder & CEOWebEnergy
2016
22 Feb – 18 Apr Call For Entries
29 Apr – 13 May First Round Online Judging
26 May Finalist Judging
16 June Presentation Gala
EffiE CALENDAR
8 2016 EFFIE AWARDS HONG KONG
Benny KoDirector of Client ServicesDDB Group Hong Kong
florence KongGeneral Manager McCann & Spencer
CHAiRMAN’s MEssAgE
This is the 13th year of the Hong Kong Effie Awards, I am very grateful to announce that we received over a hundred entries this year.
Our theme is Internationally Recognized Effectiveness. It is my honour to be the Effie Chairman for the two consecutive years, and to be surrounded by the international standard entries, international standard judges and international standard agencies and clients again. Effie is an international recognized award and represents the highest standard in effectiveness. The awarded campaigns are the best of the best.
On behalf of this year’s Effie Awards Committee, I thank the judges and sponsors for their support, and congratulate all winners.
EffiE AWARDs COMMittEE 2016
Jason KingGeneral ManagerBBDO Hong Kong
Anne LeungPlanning DirectorSaatchi & Saatchi Hong Kong
92016 EFFIE AWARDS HONG KONG
sienta & spade “fUN2gAtHER”
Brand ToyotaEntrant Uth Creative Group Limited
Automobile and Accessories / Petrol
Bronze
Love is in Every Moment
Brand AIA International Limited, Hong Kong BranchedEntrant Uth Creative Group Limited
the Journey of taking Business further
Brand HSBC Commercial BankingEntrant Grey Group Hong Kong
ManulifeMOVE
Brand ManulifeEntrant Dentsu Hong Kong Limited
Banking and financial services / insurance
Merit Merit
Bronze
Nike HKg Women Race - Better for it
Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong
Perfect in Your Way
Brand SatamiEntrant Dentsu Hong Kong Limited
Apparel
Merit Merit
snickers - Hungry slip-Ups
Brand SnickersEntrant BBDO and Proximity Hong Kong
grand Effie
fast Moving Consumer goods (fMCg)
Kuk fa Cha
Brand AIDS ConcernEntrant Havas Worldwide Hong Kong
government services / Non Profit Organizations or Activities
silver
Mama tell B Why: answering the world’s toughest questions
Brand AnmumEntrant DDB Group Hong Kong
Blockbuster Box
Brand Pizza HutEntrant Ogilvy & Mather Group, Hong Kong
snickers - Hungry slip-Ups
Brand SnickersEntrant BBDO and Proximity Hong Kong
gold
finalist
Bronze
fast Moving Consumer goods (fMCg)
List Of WiNNERs
10 2016 EFFIE AWARDS HONG KONG
List Of WiNNERs
the art of Ultra-slim
Brand Sony Corporation of Hong Kong LimitedEntrant Carat Media Services Hong Kong Limited
Office / Computer Equipment / Electrical Appliances
the Code Word
Brand CanestenEntrant J. Walter Thompson Hong Kong
Pharmaceuticals / Medical Care
Wishes Come true at LANDMARK
Brand LANDMARKEntrant South China Morning Post
RUNNiNg PAC-MAN at the Peak galleria
Brand The Peak GalleriaEntrant Hang Lung Properties
Real Estate Agents / Real Estate Developments
supermarkets / Restaurants / fast food / shops and stores
Merit
silver
Bronze
the Big Mac Karaoke Chant
Brand McDonald’sEntrant DDB Group Hong Kong
silver
A surprise in Disguise
Brand McDonald’sEntrant DDB Group Hong Kong
Merit
Reignite the true meaning of Christmas joy
Brand Pizza Hut Hong KongEntrant Havas Worldwide Hong Kong
Merit
Mini Plate Mega treat
Brand Pizza HutEntrant UM
Merit
My Hero 太好味道 ii
Brand Tai Hing Catering GroupEntrant Uth Creative Group Limited
finalist
the World’s first Patent Burger
Brand McDonald’sEntrant DDB Group Hong Kong
silver
Merit
112016 EFFIE AWARDS HONG KONG
List Of WiNNERs
the Brand Experience
Blockbuster Box
Brand Pizza HutEntrant Ogilvy & Mather Group, Hong Kong
finalist
My Hero 太好味道 ii
Brand Tai Hing Catering GroupEntrant Uth Creative Group Limited
finalist
from toys to tenderness: How McDonald’s Re-invented its tie-in Promotions
Brand McDonald’sEntrant DDB Group Hong Kong
silver
snickers - Hungry slip-Ups
Brand SnickersEntrant BBDO and Proximity Hong Kong
silver
A surprise in Disguise
Brand McDonald’sEntrant DDB Group Hong Kong
Merit
Mini Plate Mega treat
Brand Pizza HutEntrant UM
Merit
UNiQLO 10tH Anniversary Pop-Up store
Brand UNIQLOEntrant Dentsu Hong Kong Limited
Merit
the Last Word
Brand WWF Hong KongEntrant Ogilvy & Mather Group, Hong Kong
Merit
the Big Mac Karaoke Chant
Brand McDonald’sEntrant DDB Group Hong Kong
Merit
sienta & spade “fUN2gAtHER”
Brand ToyotaEntrant Uth Creative Group Limited
Merit
speak through Vitasoy
Brand VitasoyEntrant DDB Group Hong Kong
Merit
the World’s first Patent Burger
Brand McDonald’sEntrant DDB Group Hong Kong
Bronze
Nike HKg Women Race - Better for it
Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong
gold
12 2016 EFFIE AWARDS HONG KONG
List Of WiNNERs
Perfect in Your Way
Brand SatamiEntrant Dentsu Hong Kong Limited
David vs. goliath
Kuk fa Cha
Brand AIDS ConcernEntrant Havas Worldwide Hong Kong
the Last Word
Brand WWF Hong KongEntrant Ogilvy & Mather Group, Hong Kong
good Works
Nike HKg Women Race - Better for it
Brand Nike Hong KongEntrant Ogilvy & Mather Group, Hong Kong
Media innovation
snickers - Hungry slip-Ups
Brand SnickersEntrant BBDO and Proximity Hong Kong
Media idea
finalist
gold
Merit
finalist
gold
132016 EFFIE AWARDS HONG KONG
14 2016 EFFIE AWARDS HONG KONG
ARE YOUR SOCIAL MEDIA EFFORT AS
EFFECTIVE AS YOUR OTHER MARKETING EFFORTS?
admanGOproudly presents Social Intelligence (SI).Please call 2836 6792 to Þnd out more.
152016 EFFIE AWARDS HONG KONG
16 2016 EFFIE AWARDS HONG KONG
172016 EFFIE AWARDS HONG KONG
18 2016 EFFIE AWARDS HONG KONG
192016 EFFIE AWARDS HONG KONG
20 2016 EFFIE AWARDS HONG KONG
C
M
Y
CM
MY
CY
CMY
K
212016 EFFIE AWARDS HONG KONG
22 2016 EFFIE AWARDS HONG KONG
C
M
Y
CM
MY
CY
CMY
K
ms_ad_effieaward_148x210.pdf 1 16/5/16 11:02 am
Organized by: Presented by: