Internet Advertising

a presentation

The usage of the Internet as the medium to advertise a company’s product or services to its targeted audience.

Cost effective – minimum advertising

cost

Massive reach – large audience; high internet

usage

Visual Appeal – use of images, texts, videos

Measurable – progress and performance of

ads calculable

Targeted approach – easy customisation based on preferences

Quick reach – instant connectivity

Features

Evolution

E- Mail3%

Search38%

Display29%

Social13%

Mobile10%

Video7%

% share of Digital Ad spends 2012-13

Source IMRB

Auto

BFSI

Consumer Durables

E-commerce

Education

Electronic Media

FMCG

IT

Online Publishers

Others

Print Media

Telecom

Travel

0 2 4 6 8 10 12 14 16

Industry wise Spends 2012-13

Statistics

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics.

Web banner advertising

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

Pop-ups/pop-unders

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

Floating ad

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

Expanding ad

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing Trick banners

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

Text ads

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic results

based on a web searcher's query.

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

a is commercial promotion conducted through social media websites. Many companies

promote their products by posting frequent updates and providing special offers through their

social media profiles.

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

an ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS or MMS ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games.

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

a is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

is advertising posted online in a categorical listing of specific products or services.Delivery

methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders

Delivery methods

Display advertisingSearch Engine MarketingSocial Media MarketingMobile AdvertisingEmail AdvertisingOnline classifiedsAdwareAffiliate Marketing

Delivery methods

occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.

Profile Marketers

• E-commerce portals• Products & Services Providers• Professionals• Artists• Musicians

And millions more!

Target Segments based on:-

Location OR Geography – national, international, local & hyper-local

Personal Characteristics OR Demographics – age, likes, dislikes, past purchases

Industry Type - Medical, manufacturing, Education

Business Model – SME, B2B, B2C

Contributions of Modern Technology

• E-commerce portals• IT Products & Services• Professionals• Artists• Musicians

And millions more!

Contribution of Technology

Research ToolsDevelopment ToolsSocial NetworksInternet AdvertisingEndorsements

Synergy between

Online and Offline

Advertising

More & more online advertising is not just done in isolation but is used in conjunction with other media ads. TV, Radio, Newspapers, Magazines etc

Marketing and

Communication Objectives

Online advertising is used as a marketing research tool, by checking what sites and content the customers frequent, it thus becomes easier to identify their demands & needs.

Online adverts are designed in a manner to create awareness, Generate interest, Disseminate information, Create an image, Create a strong brand

Created by Siddhant Bhatia

(PGP-CEM 2013-14)+91 88606 21214

Thank You!