Internet Advertising

David Hinojosa Kelly Hodges

Internet Advertising• Online advertising is a form of

promotion that uses the internet to deliver marketing messages to attract customers.

• Types of Internet Advertising• Search Engine Results• Website Banners• Video Pre-Rollers• Interstitial Ads• Pop-Ups / Pop-Unders

Advertisers and Publishers• An advertising network helps connect advertisers and publishers to by buy and sell advertisements online.

• Google AdWords + Adsense / Valueclick Media / Microsoft Advertising

• Three common ways to buy advertising• CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions• CPC (Cost Per Click) - Advertisers pay each time a user clicks• CPA (Cost Per Action) - Advertising is performance based. (Email, Zip)

Malicious Advertising• PPI – Pay Per Install• Adware and Spyware• Change homepage, spawn pop-ups,

and insert advertisements into pages.

Ethics of Advertisements Utilitarianism – If all error messages were fake

Loss of sales on computers Rise in sales of anti-virus software Rise in amount of viruses Loss of trust in helpful technical support error

messages Computer break sooner – loss of consumer money Unethical

Ethics of Advertisements What can be done?

Web page host Weed out malevolent and false advertisements

Web page providers Prevent certain pop-ups

Consumers Aware of common error messages Keep anti-virus software up to date

Questions?