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Internet Communication Opportunities for the Big 7
Marc Shapiro, NLCJeff Arnold, NACoHolly Moskerintz, NACo
Target Audiences
Organization to MembersMembers to MembersMembers to LegislatorsOrganization to LegislatorsOrganization to PressOrganization to PublicOrganization to StaffOrganization to Vendors
Communications types
Websites Discussion Forums Chats/Live Discussions
E-mail E-mail Broadcasts List Serves Electronic Newsletters
Intranets/ExtranetsWhite Boards/On-line Conferences
Website
A way to disseminate information including press releases, issues, staff, events, etc. & provide interaction with users including event registration, membership renewals, online polls/surveys, sense of community: discussion forums, chats, etc.
Usage: Online survey on a “hot” issueAudience: members, press, legislators,
general public, businesses - everyone
Website: Discussion Forums
Areas on a website where users can post questions/concerns and other users can respond to the question.
Usage: Members can discuss best practices: what works/what doesn’t, costs, resources, staff, etc.
Audience: Members: niche/interest groups, committees
Website: Real time Chats
An area on a website where users can ask questions in real time and have them answered in real time.
Usage: Members can ask questions of candidates running for office.
Audience: Members: Niche/Interest groups; Press
Traditional e-mail: one to oneE-mail Broadcasts: one to many,
response to oneList Serves: one to many; response
to manyElectronic Newsletters: electronic
means to publish a newsletter
E-Mail: E-mail Broadcasts
E-Mail Broadcasts: organization sends message; users respond back to organization - use for 1-way communication from organization to members.
Usage: Event announcement; legislative support
Audience: Members, press, legislators
E-mail: List Serves
List Serves: subscriber sends message to whole group; group members respond back to whole group - use as a 2-way communication among members & communities. Passive (Forums are active) Allow users to subscribe; not automatic
Usage: Members can mark up a resolutionAudience: Members: niche groups,
committees
E-mail: Electronic NewslettersElectronic Newsletters: organization sends a
document via e-mail to members and/or target community, i.e. environmentalists; one way communication from organization to group to keep users current. Adds personalization.
Usage: disseminate latest tech news including legislation, articles, events, etc.
Audience: Committees: interest/niche groups
Intranet
A computer network that can be accessed by a limited number of authorized people, such as those within a company. It uses the same hardware and software technology as the Internet. A password protected website for authorized users, i.e. staff
Usage: Employee Handbook, staff listingAudience: Staff
Extranet
Intranet that can be accessed by external users, such as members, customers or suppliers
Usage: Members Only Website for posting of publications, statistics, member data, i.e. dues paid, events attended, etc.
Audience: Members, Committees, Board, Vendors
White Boards/Online Conferencing
You can see (video, PP presentations, etc.), hear (voice, audio) and share documents over your LAN, WAN or the Internet at any time, from any place.
Usage: Committee can mark up proposed legislation online amending/editting text together in real time.
Audience: Staff, Committees, Board
Internet Communications in Use at the Big 7
Marc Shapiro, NLC - How the Big 7 are using Internet Communications
Jeff Arnold, NACo - Cyberlobbying