Internet Essentials Overview NATOA

“Serving the Unserved” Panel

September 23, 2011

Bret Perkins

Vice President, External and Government Affairs

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Digital Literacy and Relevance Price of Broadband Service Computer Price

Barriers to Adoption

The FCC has identified lack of digital literacy, lack of relevance, and cost-related factors as the primary barriers to adoption

Internet Essentials was designed by Comcast with the FCC to address all of these barriers

Barriers to adoption

Source: NTIA Exploring the Digital Nation: Home Broadband Internet Adoption in the United States 2010

http://www.ntia.doc.gov/report/2010/exploring-digital-nation-home-broadband-internet-adoption-united-states

Internet Essentials by Comcast

One of the first programs of its type to directly confront the digital divide by providing affordable access to quality home Internet service, a discount-priced computer and training to low income families

For $9.95 per month*, participating families receive:

• XFINITY Internet Economy Tier Service

• Option to purchase a computer for under $149.99*

• Access to online, in print and in person digital literacy training

* Plus applicable taxes

• There are no additional fees: no modem rental charges, no deposit or activation fees

• Credit check is not required

• As XFINITY Internet customers, participants gain other benefits at no extra charge, including NortonTM Security Suite, a $160 value

Our Commitment

Benefits to Participants

Internet Essentials will be available starting in the 2011-2012 school year

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Eligibility and availability

Comcast will accept new participants for at least three years, through the end of the 2013-14 school year

Participating families will be able to benefit from Internet Essentials for the entire life of their child’s pre K-12 education, as long as they remain eligible

• Is located where Comcast offers Internet service;

• Has at least one child receiving free school lunches through the National School Lunch Program (NSLP);

• Has not subscribed to Comcast Internet service within the last 90 days; and

• Does not have an overdue Comcast bill or unreturned equipment

A household is eligible to participate in Internet Essentials if it:

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• Parents call 800# on flyer

• Rep verifies

1. Free NSLP (verbal

check)

2. In Comcast footprint

3. No HSD in past 90 days

4. No collections activity

• Comcast rep enters order

• Application mailed to family

• Packet includes: 1. Instructions

2. Brochure

3. Application form

4. Postage-paid return

envelope

• Applicant Processed

Accepted (Welcome Kit)

Soft Deny

Hard Deny

Internet Essentials Application

Mailed to Customer

• Welcome/Acceptance

letter

• On Boarding Details

• Learning Inserts

• Computer details –

Unique Coupon Code

Self-Install Kit

Shipped from Comcast

• Standard D2

modem

Computer

Equipment

• Ordered from 800#

• Shipped from

retailer

Welcome Kit

Shipped to Customer

Verification and distribution

Parent calls 800# on flyer

Eligibility is verified

Welcome Kit shipped

Equipment received

Potential participants will follow a simple verification and application process, providing qualified customers with an easy to use Welcome Kit and easy to install equipment

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Operations: Discounted computer Offer

• The Computing Device Instructions card provides customers with their unique, single-use purchase code and expiration date

• After calling the Internet Essentials toll free number, customers will be routed to a third-party vendor partner for computer sales

• Typical delivery time is 5-8 days from order placement, depending on customer location

• The computer vendors provide end-to-end customer service including sales support, technical support and warranty coverage according to their standard policies

The netbooks are small, portable computers great for email, homework, sharing photos, job searches, paying bills online, and more

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Digital Literacy Training

As part of Internet Essentials, Comcast has developed a comprehensive digital literacy training program to help customers understand the relevance of the Internet and the many ways the Internet can empower them

• Customers provided with a set of printed Digital Literacy Training Learning Cards when they receive their official Welcome Kit

• Topics include: how to install and activate your service, downloading Norton Security Suite, avoiding online threats, safeguarding your family and protecting your identity

Printed Learning Cards

• Nine computer based training modules (approximately 2-3 minutes in duration) intended for the entire family to complete together

• Online Learning Center will provide Internet Essentials customers with online access to additional Digital Literacy Training content, including: protecting your family, protecting your computer, accessing everyday resources, and getting additional training

Online Learning Center & CBTs

• After attending Train-the-Trainer sessions, CBO partners will have qualified trainers that are able to deliver In-Person Digital Literacy Training at their own locations for Internet Essentials customers

In-Person Training Sessions

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Printed Digital Literacy Training Materials

Comcast is providing customers with a set of Learning Cards as part of their Welcome Kit

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Online Digital Literacy Training

The Internet Essentials Learning Center incorporates online learning content and computer based training modules

The Internet Essentials Learning Center will provide online access to online Digital Literacy Training content, including:

• Protecting your family • Protecting your computer • Accessing everyday resources • Getting additional training

In addition, the Internet Essentials Learning Center will incorporate a series of computer based training modules, with topics including:

• Phishing • Cyberbullying • Spam

• Identify Theft • Spyware • Strong Passwords

• Computer Viruses • Social Networking and

Online Safety • Data Backup

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In Person Digital Literacy Training

As part of Internet Essentials, Comcast has developed a comprehensive in person training program to help customers understand the relevance of the Internet and the many ways the Internet can empower them

The Internet can be a very useful tool if you know how and where to find information. There are many online resources that can help families, such as finding healthcare information and applying for a job. This topic will help families get more out of the Internet and learn how it can help with their everyday needs.

How the Internet Can Help You

Protecting personal information should always be in the back of our minds when we use the Internet. This topic provides some key facts that can help protect families and keep their information secure.

Protecting Your Information on

the Internet

The Internet is a wonderful tool to do research, play games, and communicate with family and friends, but there are risks. This topic will provide helpful information about how families can stay safe while browsing the Internet.

Internet Safety for Your Family

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In Person Digital Literacy Training Materials

Comcast is providing approved Training Partners with all the necessary materials to deliver In Person Digital Literacy training in their local community

Internet Essentials Facilitator Guide • Comprehensive guide for CBO trainers to use to

lead In Person Digital Literacy Training events in their local community

• Includes step by step instructions for setting up their location, delivering the training and answering questions from students

• Will be reviewed with CBO trainers during Train-the-Trainer sessions

Internet Essentials PowerPoint Presentation • Presentation to be reviewed with students during

In Person Digital Literacy Training event • Will be projected on the screen during CBO

trainer led session for students to follow along

* Internet Essentials Training Partners may not customize this content or use it outside of this initiative

Internet Essentials by Comcast is the largest and most ambitious comprehensive broadband adoption experiment ever…

This campaign touches not only parents and their children, but the entire community:

• Schools – public, private, charter and parochial

• Educators – teachers, principals and superintendents

• Community Centers – libraries, recreation center, etc.

• Government Officials – federal, state and local

• Ecumenical – churches, synagogues, mosques, etc.

• Community Based Organizations – national and local

“We're going to need the collective effort of everyone – parents, teachers, business leaders – to create the digital learning experiences that will prepare our children for success in the knowledge-based economy.”

-- Secretary of Education Arne Duncan* *Source: Remarks at the State Educational Technology Directors Association Education Forum, November 2010

…And it is built around the most extensive outreach campaign ever implemented focused on closing the digital divide.

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• The online partner portal has an array of tools available to help build awareness and spread the word

• Partners can download or order complimentary printed materials to distribute in schools, display in their community, or share with colleagues

• Materials available include handouts, posters, newsletter pieces, banner ads, videos, talking points, reference guides and more

Internet Essentials partner portal

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Comcast has created an online portal (www.internetessentials.com/partners) where educators and third-parties can go to learn how to spread the word

Superintendent Toolkit

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Letter to Superintendents

Key-Shaped Flash Drive Content includes:

• DE Testimonial Video • Link to

InternetEssentials.com • Link to

InternetEssentials.com/partner

Superintendent Brochure

School officials & CBOs register on

the Internet Essentials online

partner portal

* School principals will receive a letter under separate cover over the summer

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Principal Mailing

Over 33,500 principal mailers will be sent this week. Each mailing contains the following pieces of materials, targeted for principals and their schools:

• Addressed USPS Priority Mail Envelope

• Inner Envelope

• Cover Letter

• Brochure

• “Quick Tips” Card

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• Frosted plastic briefcase w/ handle and latch closure

• 1 Bilingual cover letter

• 1 English Partner Program Guide

• 100 Bilingual flyers

• 100 Bilingual brochures

• 1 English brochure holder

• 4 Posters (2 English, 2 Spanish)

• 3 IE Pens

Internet Essentials CBO/Library/PTA Toolkit

Comcast will be providing partners with a turn-key toolkit that includes all the key materials to promote Internet Essentials in their community or organization

Ways You Can Help

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Register for information and order materials at: www.internetessentials.com

Host digital literacy training sessions

Spread the word about Internet Essentials to your principals, teachers and other community leaders interested in closing the digital divide using listservs, newsletters or making information available in your office

Help us let families know about the importance of the internet and encourage them to get connected.