Date post: | 23-Aug-2014 |
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Internet
in Russia. 2014
> Connecting Consumers and Brands
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E-Reputation Management
Blog Marketing / Digital PR
Social Media Management
Digital Strategies / Audit and Consulting
BuzzFactory is a social media and digital PR consulting agency helping leading international brands in implementing their digital strategies in Russia.
Visit our website: www.buzzfactory.ru
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7110 BLOG MARKETING CAMPAIGNS
2010 SINCE
1 blogger
2 account manager
1 digital PR specialist
2 ORM experts
1 Strategic executive
EXPERTS
BUZZFACTORY IN NUMBERS MENTIONS ANALYZED IN 2013
PUBLISHERS
250.000 550 INFLUENCERS
International Expertise
Exclusive offers
High performance formats
Buzzfactory. Leading online reputation experts 03
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SOCIAL NETWORKS
Russian are social media
hardcore users thanks to
numerous social networks.
MOBILE INTERNET
Mobile internet
consumption is booming
especially in regions.
ELECTRONIC COMMERCE
Beside obvious bottle
necks, E-commerce is
slowly approaching
European level.
INTERNET DEMOGRAPHIC
Russia has the largest
population of internet
users in Europe.
Presentation agenda 04
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Internet in Russia - Demographics
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50.100.000
Russians
Access the Internet
Every Day
63,5 Millions Internet users in Russia
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Ц Web users: 55 939 061
Website: 178,40 visits
Web users: 63 486 797
Website: 09 min 51 sec
Website: 233,19 visits
Website: 09 min 23 sec
DEC 2012
DEC 2013
NUMBER OF WEB USERS
AVERAGE NUMBER OF ANNUAL WEB VISITS
AVERAGE USE PER DAY
13,49%
Year to year evolution 07
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% of Internet penetration: international comparisons
Internet penetration rate 08
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Growing Internet penetration by regions (2010 – 2012)
09 Internet population repartition per region
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10 Usage rates by device
Russian Federation
June 2013
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Internet in Russia – Social Networks
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13 Monthly active users in Dec 2013 (millions)
0
10
20
30
40
50
60
49 M.
37 M.
14 M.
8 M. 5 M.
Dec 2013
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Odnoklassniki Vkontakte *Audience per day
Odnoklassniki
Vkontakte
4909,6
14 Vkontakte vs. odnoklassniki (Thousands)
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15 One user across multiple platforms
By 2015…
45% of Russian population will be active on at least one social network
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16 Social reach or engagement
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17 Crisis on Social Media?
- Youngster are leaving Facebook
- It is harder to get new fans
- Brand publications are hardly visible
- New network are challenging old one
- Vkontakte is deleting pirate content
- Average time spent on SM decrease
- SM are becoming too commercial
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Internet in Russia – Mobile
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19 Mobile internet penetration
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20 Smartphone vs Tablets sales forecast
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Mobile Internet user ID Sex Age Education
Region City population
Moscow
St.Petersburg ~ 1 mil. people 500 ths.- 1 mil.
250 -500 ths.
100 - 250 ths. < 100 ths.
High-school
Higher education
First-level
Post-secondary
Male Female
CFD SFD
NWFD FEFD NFD
UFD PFD
NCFD
21 Russia mobile internet users
Consumers of mobile Internet generally young (2/3 – younger then 35 years old), highly educated, and 55% of them live in small cities.
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Frequency of use mobile Internet Frequency of use mobile Internet Frequency of use mobile Internet
Period of mobile internet use Smartphones
owner Tablets owner
Spring 2013
Winter 2013
Spring 2013 Winter 2013 Spring 2013 Winter 2013
Daily
Once time in week 2-4 times in week
Don’t use One time per month and less often
More than 1 time per week
Less than 1 time per week
22 Frequency of mobile internet use
Correlation time of using Internet Frequency of mobile internet use
84% of respondents use mobile internet not less than once per week. Consumers with 2 or more mobile devices spent about half their time online using mobile Internet.
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23 Device preference throughout the day
Most Weekday Tablet Usage Occurs Between 8pm and 9pm
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Internet in Russia – E-Commerce
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Long-term > 100 bln. US Dollars
2020 50-70 bln. US Dollars
2013 16,5 bln.
US Dollars 2010 8 bln. US
Dollars
Forecast value Russian Internet-retail 2013-2025 (in bln. US Dollars)
25 Forecast value of Russian internet retail
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Internet Retail Market Size and Growth (in bln. US Dollars)
China USA UK Japan Germany Brazil Russia
26 E-commerce market growth vs market size (2013)
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27 Penetration rate – international comparison (2013)
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Russian Retail Websites with at least Two Order per Day
28 Growth of internet retailers 2007 -2013
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29 E-Commerce Bottlenecks
- Control, quality and cost of logistics
- Online payments
- Customer acquisition
- Customer retention
- Counterfeit and grey market
- Finding skilled and experienced staff
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Contacts
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Thierry Cellerin
M.: +7 985 44 22 544
W.: www.buzzfactory.ru
F.: facebook.com/BuzzfactoryRussia
For any questions, please contact me: 30 For any questions please contact me: