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Internet in Russia. 2014 [statistics & trends]

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Read here all the numbers you need to know about the Internet in Russia in 2014. - Year to year evolution - Trends - Challenges
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Internet in Russia. 2014 > Connecting Consumers and Brands
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Page 1: Internet in Russia. 2014 [statistics & trends]

All right reserved Buzzfactory. 2014

Internet

in Russia. 2014

> Connecting Consumers and Brands

Page 2: Internet in Russia. 2014 [statistics & trends]

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E-Reputation Management

Blog Marketing / Digital PR

Social Media Management

Digital Strategies / Audit and Consulting

BuzzFactory is a social media and digital PR consulting agency helping leading international brands in implementing their digital strategies in Russia.

Visit our website: www.buzzfactory.ru

Page 3: Internet in Russia. 2014 [statistics & trends]

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7110 BLOG MARKETING CAMPAIGNS

2010 SINCE

1 blogger

2 account manager

1 digital PR specialist

2 ORM experts

1 Strategic executive

EXPERTS

BUZZFACTORY IN NUMBERS MENTIONS ANALYZED IN 2013

PUBLISHERS

250.000 550 INFLUENCERS

International Expertise

Exclusive offers

High performance formats

Buzzfactory. Leading online reputation experts 03

Page 4: Internet in Russia. 2014 [statistics & trends]

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SOCIAL NETWORKS

Russian are social media

hardcore users thanks to

numerous social networks.

MOBILE INTERNET

Mobile internet

consumption is booming

especially in regions.

ELECTRONIC COMMERCE

Beside obvious bottle

necks, E-commerce is

slowly approaching

European level.

INTERNET DEMOGRAPHIC

Russia has the largest

population of internet

users in Europe.

Presentation agenda 04

Page 5: Internet in Russia. 2014 [statistics & trends]

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Internet in Russia - Demographics

Page 6: Internet in Russia. 2014 [statistics & trends]

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50.100.000

Russians

Access the Internet

Every Day

63,5 Millions Internet users in Russia

Page 7: Internet in Russia. 2014 [statistics & trends]

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Ц Web users: 55 939 061

Website: 178,40 visits

Web users: 63 486 797

Website: 09 min 51 sec

Website: 233,19 visits

Website: 09 min 23 sec

DEC 2012

DEC 2013

NUMBER OF WEB USERS

AVERAGE NUMBER OF ANNUAL WEB VISITS

AVERAGE USE PER DAY

13,49%

Year to year evolution 07

Page 8: Internet in Russia. 2014 [statistics & trends]

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% of Internet penetration: international comparisons

Internet penetration rate 08

Page 9: Internet in Russia. 2014 [statistics & trends]

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Growing Internet penetration by regions (2010 – 2012)

09 Internet population repartition per region

Page 10: Internet in Russia. 2014 [statistics & trends]

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10 Usage rates by device

Russian Federation

June 2013

Page 11: Internet in Russia. 2014 [statistics & trends]

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Internet in Russia – Social Networks

Page 12: Internet in Russia. 2014 [statistics & trends]

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13 Monthly active users in Dec 2013 (millions)

0

10

20

30

40

50

60

49 M.

37 M.

14 M.

8 M. 5 M.

Dec 2013

Page 13: Internet in Russia. 2014 [statistics & trends]

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Odnoklassniki Vkontakte *Audience per day

Odnoklassniki

Vkontakte

4909,6

14 Vkontakte vs. odnoklassniki (Thousands)

Page 14: Internet in Russia. 2014 [statistics & trends]

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15 One user across multiple platforms

By 2015…

45% of Russian population will be active on at least one social network

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16 Social reach or engagement

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17 Crisis on Social Media?

-  Youngster are leaving Facebook

-  It is harder to get new fans

-  Brand publications are hardly visible

-  New network are challenging old one

-  Vkontakte is deleting pirate content

-  Average time spent on SM decrease

-  SM are becoming too commercial

Page 17: Internet in Russia. 2014 [statistics & trends]

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Internet in Russia – Mobile

Page 18: Internet in Russia. 2014 [statistics & trends]

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19 Mobile internet penetration

Page 19: Internet in Russia. 2014 [statistics & trends]

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20 Smartphone vs Tablets sales forecast

Page 20: Internet in Russia. 2014 [statistics & trends]

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Mobile Internet user ID Sex Age Education

Region City population

Moscow

St.Petersburg ~ 1 mil. people 500 ths.- 1 mil.

250 -500 ths.

100 - 250 ths. < 100 ths.

High-school

Higher education

First-level

Post-secondary

Male Female

CFD SFD

NWFD FEFD NFD

UFD PFD

NCFD

21 Russia mobile internet users

Consumers of mobile Internet generally young (2/3 – younger then 35 years old), highly educated, and 55% of them live in small cities.

Page 21: Internet in Russia. 2014 [statistics & trends]

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Frequency of use mobile Internet Frequency of use mobile Internet Frequency of use mobile Internet

Period of mobile internet use Smartphones

owner Tablets owner

Spring 2013

Winter 2013

Spring 2013 Winter 2013 Spring 2013 Winter 2013

Daily

Once time in week 2-4 times in week

Don’t use One time per month and less often

More than 1 time per week

Less than 1 time per week

22 Frequency of mobile internet use

Correlation time of using Internet Frequency of mobile internet use

84% of respondents use mobile internet not less than once per week. Consumers with 2 or more mobile devices spent about half their time online using mobile Internet.

Page 22: Internet in Russia. 2014 [statistics & trends]

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23 Device preference throughout the day

Most Weekday Tablet Usage Occurs Between 8pm and 9pm

Page 23: Internet in Russia. 2014 [statistics & trends]

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Internet in Russia – E-Commerce

Page 24: Internet in Russia. 2014 [statistics & trends]

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Long-term > 100 bln. US Dollars

2020 50-70 bln. US Dollars

2013 16,5 bln.

US Dollars 2010 8 bln. US

Dollars

Forecast value Russian Internet-retail 2013-2025 (in bln. US Dollars)

25 Forecast value of Russian internet retail

Page 25: Internet in Russia. 2014 [statistics & trends]

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Internet Retail Market Size and Growth (in bln. US Dollars)

China USA UK Japan Germany Brazil Russia

26 E-commerce market growth vs market size (2013)

Page 26: Internet in Russia. 2014 [statistics & trends]

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27 Penetration rate – international comparison (2013)

Page 27: Internet in Russia. 2014 [statistics & trends]

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Russian Retail Websites with at least Two Order per Day

28 Growth of internet retailers 2007 -2013

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29 E-Commerce Bottlenecks

-  Control, quality and cost of logistics

-  Online payments

-  Customer acquisition

-  Customer retention

-  Counterfeit and grey market

-  Finding skilled and experienced staff

Page 29: Internet in Russia. 2014 [statistics & trends]

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Contacts

Page 30: Internet in Russia. 2014 [statistics & trends]

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Thierry Cellerin

E.: [email protected]

M.: +7 985 44 22 544

W.: www.buzzfactory.ru

F.: facebook.com/BuzzfactoryRussia

For any questions, please contact me: 30 For any questions please contact me:


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