Democratization of

Entrepreneurship

Bipul Sinha

@bipulsinha

The Changing Landscape

� Emergence of infrastructure-as-a-service platforms

� Deep domain experience not a pre-requisite

� Advent of a new class of seed investors

� Disruptive distribution channels

� Iterative product-market fit experiments

� Multitude of early exit opportunities

An Age of Acceleration

A - New capabilityB – IntegrationC – LimitsD – Decline

Source: Tom McKendree's 1994 Singularity diagram

Platforms

� 2B global internet users

� 670MM global mobile 3G subscribers and growing fast

� Apple: iPhone/iTouch/iPad 120MM+ users

� Facebook: 600MM+ users

� Twitter: 200MM+ users

� Foursquare/Instagram/Pulse: several million users

Source: Morgan Stanley Research, International Telecommunication Union, Informa WCIS+,

Facebook, Apple, Google.

Opportunities

� USA: eCommerce ~5% of the total retail

� USA: Time spent online = 28%; online ad spend = 13%

� Mobile devices: real-time connectivity 24X7

� Open social graph

� Integration of the offline commerce into the Internet

economy

� Technology driven online media transactions

Source: US Dept. of Commerce, Morgan Stanley Research, Yahoo! 2010 analyst day.

2011 Internet/Media

Focus Areas

Social Utilities

� Online businesses built on social graph

� Leverage social distribution to reach scale

� Focus on reduced cost of transaction

� Emotional resonance for users

� Value for all [active/passive] participants

� Travel, commerce, dating, classifieds, recruiting….

Discovery Traffic

� Google aggregates intent

� Social platforms aggregate discovery/awareness

� Discovery traffic represents deferred monetization

� High growth in the near term

� Leverage engaged followings and connections

� News, games, deals, social feeds…..

eCommerce

� Utility -> Fun

� Mall experience: social, discovery, impulse, sharing,

recommendation, and emotional

� Treasure hunt: bimodal consumer behavior

� Big brands to consumer direct

� Verticalization: shoes, jewelry, make-up, dresses….

� Crowd focused, fully distributed online-offline

Localization

� Location based discovery

� Local experience sharing

� Marketplace, flash mobs, intent, augmented experience

� Foot traffic pattern mapping

� Discounts, offers, demand signaling, geo-fencing

� Next generation location-gamification, traffic aggregation

Premium Content

� Search/discover streaming web content

� Discover TV content

� Socialization of TV experience

� Contextual augmentation

� Video advertisements

� Lean-back content consumption on tablets

Thank you