19
Internet Marketing 3720 Humera Bhaidani Tara McKinney ial Activism in the Modern
Internet Marketing 3720Humera Bhaidani
Tara McKinney
Social Activism in the Modern Age
What is Social Activism?
• Social activism can be defined as attitudes and behavior that attempt to influence the social distribution of status, power, and resources. (Perez, 1996)
• One of the main goals of activism is to move oppressed populations into a better place.
Different Mediums
• Protests• Magazines• Billboards• Television• Art• Theatre acts• Strikes• …..INTERNET!
Why Do People Get Involved?
• People want to improve the situations around them.
• People feel motivated to make a difference in the world.
• Achieve political or social goals.• They feel a call to action.
The past forms of activism• Institutionalized• Had to meet in person, and
this would subject you to police involvement if the government was against your movement.
• Costs associated with printing materials, making phone calls, and hiring employees.
• Lots of time involved
Revolution of Activism: Present
• One does not have to be an organization to have a cause.
• Due to the anonymous nature that the internet has to offer, people are able to meet and make changes in the world around them on an instantaneously.
• They are free from persecution by their local and state governments. (This is seen particularly strongly in the middle east, where people can organize protests and then at the very least have them occur before being shut down by the local authorities).
Revolution of Activism : Present
• More opportunities are being presented online in order to make a difference– Change.org– Facebook.com– Twitter.com– Freerice.com
Change.org
• No matter the size of your cause this social networking site allows you to find a like minded group of people that share your sentiments.
• As of July 5, 2010 their website states that 140,568 actions taken this week.
Facebook.com
• Facebook.com boasts a network of over 400 million active users.
• People spend over 500 billion minutes per month on Facebook!
• Using the “Share” Feature along with the “Like” link people can express their support to a cause by posting an image to their walls for their networks to see.
Twitter.com
• Twitter boasts a user base of over 26 million active users
• Twitter is a medium that is more heavily supported by mobile users.
• The “Retweet” feature is used to bring awareness to a cause.
Twitter.com
Freerice.com• Site that was started in
2007.• This site helps increase the
users intelligence while providing grains of rice to people across the world.
• The site has a large amount of transparency and to date has donated over 74,422,151,600 grains of rice.
• Has received yahoo’s pick of the year award.
How Can You Help?
• Find a website that you support.• Commit to clicking on the links once a day.• Spread the word to your friends via social
mediums.
Don’t Be Fooled!
• There are plenty of sites on the web which may fool you into giving them your bank account information, or other significant personal information.
• Do your research.– Look for transparency, legit business practices, etc.
Steps to Becoming an Activist!Step 1: Find Your Passion
Step 2: Get OrganizedStep 3: Spread the Word
Step 4: Get Ready for Action!
Fortunately for us, we can master all four steps while sipping on coffee at home.
Any Questions!
