Internet MarketingInternet Marketingby Marvin Dona

SEO Manager at TheUberWeb

Need for e-MarketingNeed for e-Marketing

Small Business vs. Corporate GiantsAdvertising and Marketing costMarket Scope

Topic: Internet MarketingTopic: Internet Marketing

What is e-Marketing?e-Marketing Plan vs. Marketing PlanGlobal Online PopulationNumber of Websites WorldwideNew Mediums for Communicating VirallyBaseline Guidelines

Baseline Definition of e-MarketingBaseline Definition of e-Marketing

“…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”

Adaptation of Philip Kotler’s definition of marketing

FactsFacts

e-Marketing is not equal to SalesMarketing Plan is not equal to e-Marketing

PlanMany organizations have no:

◦Marketing Plan◦e-Marketing Plan◦Marketing Strategy◦Brand Advocacy

Positive Impact: Internet is growing and is getting faster

Negative Impact: Businesses are difficult to be found

Consumer Included in the ProcessConsumer Included in the Process

Consumer ConsumersSupplier Supplier Internet

Global Online PopulationGlobal Online Population

Currently about 2.27 billionProjected to grow to 42% 2.32 billion by

2014

Global Online PopulationGlobal Online Population

Number of Websites WorldwideNumber of Websites Worldwide

According to a UK research company Netcraft (updated Sep. 12 with latest figures)

FiguresFigures

There are 620 million websites worldwideA rise of 135 million websites last years190 million – active sites430 million – inactive sites2/3 of all website in the world are not

being used.

Information according to Netcrafts Sept. 2012

New Mediums for Communicating New Mediums for Communicating Information virallyInformation virally

Viral marketingWord Of Mouth MarketingPodcastingSocial MediaWeb 2.0 tools

Baseline GuidelinesBaseline Guidelines

Develop an e-Marketing PlanSelect top level domain name earlySelect and trademark branded domainsDesign and linkage Infrastructure (who will host sites, apps, & associated

servers)SEO strategies Analytics (Google analytics)Apply Opt-in/ out best practice (User rights)Online promotion or soft branding (Adwords/ Adsense)Support e-commerce siteDrive traffic (Relevant web content updates)

Thank you!Thank you!