Date post: | 21-Oct-2014 |
Category: |
Marketing |
View: | 169 times |
Download: | 1 times |
INTERNET MARKETING
DEMYSTIFIEDpresented byErik Contzius
Make Tech Better, Inc.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MARKETING 101REVIEW
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the Three
bigquestions
• Who are you?
• What are you providing?
• What’s in it for your target audience?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
AND ALWAYS ASK YOURSELF:WHAT ARE YOUR GOALS?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.
Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.
Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.
Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.
Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.
Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.
Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
session 4:email
marketing
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how are you marketing
so far?
• You have a website or are getting one
• You’re taking advantage of social media
• You’re making videos
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
awesome!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
email? why?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.vocus.co.uk/)
Survey of 50,000 members of Vocus UK (Marketing Professionals)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Why email?
• For subscribers to your e-mail list, your audience is already a fan
• The “Mere Exposure Effect”
• Client base is potential evangelist base
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
but first, let’s talk aboutyour email address...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
your email address...
• says something about your professional image
• should NOT end with @aol, @yahoo, @hotmail!
• should BARELY end with @gmail
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
your email address...
• should ideally end with @yourcompany.com
• should allow you to track open and click rates
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
If you already own a domain for your business, make sure your email address
matches. get professional.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how do i get started?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Don’t...
• simply send e-mails from your Outlook or Mail app
• cc a bunch of people so they can see each other’s email addresses!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Do...
• Sign up for an e-mail service like: AWebber, Constant Contact, MailChimp, etc.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
What should I send out?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
what should i send out?
• Emails that Inform
• Emails for Innovation
• Emails for Execution
• Same reasons as Social Media: To Engage!
(Source: digitalinfusions.com/the-three-areas-of-roi)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When Sending emails...
from Alan zoldan’s“Why my emails get opened
more than yours”
• Make it short
• choose words carefully
• Learn from what works
• State the benefits
(Source: www.a2zmicromarketing.com)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When Sending emails...
from Alan zoldan’s“Why my emails get opened
more than yours”
• Don’t state the benefits
• Run an A/B test
• Be familiar
• Pay off your premise
(Source: www.a2zmicromarketing.com)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When Sending emails...
from Alan zoldan’s“Why my emails get opened
more than yours”
• Personalization
• Verbs
• Questions
• Symbols
• Special Characters
(Source: www.a2zmicromarketing.com)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When Sending emails...
from Alan zoldan’s“Why my emails get opened
more than yours”
• Have your emails and other marketing materials written by a pro (see Alan Zoldan, for instance!).
(Source: www.a2zmicromarketing.com)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Some things to consider
sending
• Regular Newsletter
• Announcement of Blog Posting
• Sales/Specials/Coupons
• Surveys/Questionnaires
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Let’s look at a very effective email...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
xxxxxxxxxxxxxxxxx
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
xxxxxxxxxxxxxxxxx
Personal
Call to action
You want my opinion
I have 2 minutes
Let me checkthis out...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
leads to an effectivelanding pagewith a clearcall to action
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
all communicationsshould be the kinds
you like to read yourself.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
let’s look at the benefits of a mass market email
solution
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
mailchimp
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how to effectively use email
autoresponders without being
annoying
• Avoid the obvious (“I have received your e-mail” or “Thank you for your message”)
• Use humor
• Be brief & to the point
• Set up a Delayed Auto-Response
(Source: http://lifehacker.com/5852936/how-to-effectively-use-email-auto-responders-without-being-annoying)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
remember:“if you aren’t growing,
you’re dying.”tony robbins
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
engaging your client base regularly reminds them to
engage with you.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
q & a
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
If you’ve enjoyed this last webinar of this
series, please...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
“like” us on facebook.“subscribe” to our youtube channel.
complete our survey.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the super secret bonusfor participants in this
webinar series only!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
make tech better is about to unveil a new service...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
explainer videos & commercials
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
As we learned, video is a great conversion tool and part of an
effective marketing plan
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
effective & well constructed explainer
videos can cost upwards of $10,000 from the “big guys”
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Make Tech Better will be offering to the public
marketing videos for use on websites and social media
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
our services for such videos will be priced at $999 for
a 60 - 120 second videowhich includes script writing,
video shooting, editing, voiceover and sound editing
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BUT
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
For one week only,and only for participants on
this webinar series...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Make Tech Better will be offering this service for...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
$149
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
this offer will end on thursday, june 12, 2014
at midnight
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
To take advantage of this great deal,
call us toll-free at 855-934-3883
by Thursday, June 12, 2014 Midnight
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
We know who’s registered for our series, so just let us know you want the deal!
INTERNET MARKETING
DEMYSTIFIEDpresented byErik Contzius
Make Tech Better, Inc.