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Is Your Website is Ready for the Internet?

In this presentation we will share tipsto market your business on the Internet

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Topics Include:Blogs

E-Mail MarketingSearch Engine Marketing

Search Engine OptimizationPay-Per-Click Advertising

Social NetworkingWeb 2.0

RSS FeedsAffiliate Marketing

Link Building

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Is Your Website is Ready for the Internet?

●Is it user-friendly, visually appealing?●Is it simple and easy to navigate?●Does it load quickly?●Is it relevant and focused on topic?●Is it easy to find your contact information?●Does it attract and retain customers' attention?●Does it focus on helping visitors make a decision?

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What is a Blog?

A Blog is the abbreviation for Weblog. Blogs represent opinions or thoughts of the website author and are

updated on a consistent basis for viewing by the general public.

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Blog Uses

●Blogs are a great alternative or addition to websites because they can be up and running very quickly.●They are inexpensive, fresh and dynamic.●Search engines love them because content is added regularly and often.

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Using Audio on Your Website

●Use audio for recorded testimonials.●Use audio to educate visitors.●Sell audio as an MP3 download.

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Using Video on Your Website

●Videos provide the visuals to convey information about you, your company, your products/services.●Record actual video or do slide show with voice-over narration.●Demonstrate or showcase a product/service.●Post related videos on your website.

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Viral Video

●A free and effective way to increase traffic to your website is to take your video viral. ●Let others help you spread the word to their friends, family members, mailing lists, etc.●Add it to YouTube, Google Video, etc.

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What is Email Marketing?

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial

or fund raising messages to an audience.

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E-Mail Marketing

●Share tips about your business.●Keep customers updated on special offers ●Offer coupons and discounts to your email list●Let customers know about new products

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Search Engine Marketing (SEM)

It is the science of understanding how businesses can appear more frequently in the natural results through Search Engine Optimization (SEO) and sponsored

links.

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Search Engine Optimization (SEO)

Your company's ranking with the millions of pages that can be generated with a single search is constantly

evolving.

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Search Engine Marketing

●There are more than 65 billion searches each month.●Everyone who uses the Internet uses search engines—Google, Yahoo!, MSN, etc,--every time they use the Internet.

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Search Engine Marketing

●Search engines are the primary way people find information online. ●You need a strategy that combines natural and PPC to help your website be more visible.

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SEO & SEM

●Links to your business can appear in two places on a search engine result page: a natural or sponsored link.●Natural is the term for links that appear after a word or phrase is typed into a search engine.●About 70% of clicks are from natural searches

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●SEO should be monitored and modified on an ongoing basis in order to achieve the best results.●Your choice of keywords that appear in the content of your website and in each page's header are key factors in SEO.●The words or phrases describe in broad terms what your business does and the specific products or services you offer. ●Add new content because this gives the search engines more to draw from and gives visitors a reason to come back

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Search Engine Optimization●Search engines consider viewable text of your site relative to other sites in order to determine its position in the results.●There isn't a set of rules that guarantee good results every time.●Search engines change their scoring methodologies in order to keep sites from tricking them into playing favorites.

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Helpful Resources

Google Webmaster CentralYahoo Site Explorer

Yahoo! Search Help Topics

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Pay-Per-Click Advertising (PPC)

A sponsored link is an advertisement a company has paid for and is listed above or next to natural search

results, which appear when keywords are typed into a search box.

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Pay-Per-Click Advertising (PPC)●Paid searches work like auctions. ●You select and bid for search terms for your product or service. ●Once you have paid for the term, the price of which is set by the top bidder, you develop a text-based advertisement for posting next to the natural results and then pay-per click when users click on your ad and land on your website.

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Pay-Per-Click Advertising (PPC)

●You set your budget.●When it is met, your ad will be automatically removed.●After you select search terms to bid on, choose a geographical range in which you want the ad to appear.

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Pay-Per-Click Advertisers

Google AdWordsGoogle AdSense

Yahoo Search MarketingMicrosoft adCenter

Ask.comBusiness.com

Looksmart

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Social Networking - Web 2.0

Social networking focuses on online communities of people who share interests and/or activities, or who are

interested in exploring the interests and activities of others.

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Social Networking - Web 2.0●Great way to keep your brand current. ●Customers can follow your posts.●Real time updates●Customers can provide feedback●Be creative!

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Top Social Networking Sites

MySpace.comFacebookLinkedIn

DiggTaggedTwitter

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What is Really Simple Syndication (RSS Feeds)

RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently

updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

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How to Use Real Simple Syndication (RSS Feeds)

●Provide an RSS feed if you have content on your site that you update regularly.●Subscribers are alerted when new information becomes available.

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Social Bookmarking and RSS Feeds

●Allow you to share your favorite websites with others.●Examples: del.icio.us.com and digg.com.●Information on these sites are organized by tags that give simple description of that content●Include links like “Add to digg” or “Add to del.icio.us” on your site to cast a wider net to attract new visitors.

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What is Affiliate Marketing?

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more

affiliates for each visitor or customer brought about by the affiliates marketing efforts.

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Affiliate Marketing●Affiliate marketing is another way to get more traffic to your website.●Affiliate marketing is a way to generate income. ●Links to your website appear on sites that cover subjects related to your business.

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Affiliate Marketing Programs

Commission JunctionLinkShare

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Internet Marketing BasicsInternet Marketing BasicsLink Exchange/Link Building

●Ask owners of related websites to link to yours.●Hire an SEO Professional to help build inbound links.●The more sites that link to yours, the higher your site will be ranked by the search engines.●The more popular your site is with search engines, the more traffic you will attract.

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We hope you found our presentation valuable.

Visit our website for more information, Internet tools and industry news.

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