www.ExecutiveEdge1.com Phone: (403) 246‐7386 Email: executive‐[email protected]The Executive Edge is a Marketing and Mobile Marketing company based in Toronto and Calgary that has partnered with industry leaders in Toronto and Calgary from numerous disciplines to provide you with a step-by-step, holistic approach to success. A Multi‐Disciplined, “Holistic” Approach to Success Together We Generate Predictable, Measurable Results Not Just Pretty, Professional Pictures! Internet marketing, Rank high in Google and social Media Mastery for 2015/2016
The Executive Edge is a Marketing and Mobile Marketing company based in Toronto and Calgary that has partnered with industry leaders in Toronto and Calgary from numerous disciplines to provide you
with a step-by-step, holistic approach to success.
Getting what you want. By having a clear vision of what you really want. They say that many roads will take you to where you want to go. The fastest way to get where you want to go to is a straight line. By having an extremely clear vision of what you want in life you will be able to get there faster. This exercise will help you, by having you write down your top six goals in your life. By writing them on paper you make them real and the universe will hear you. 1._________________________________________________. 2._________________________________________________. 3._________________________________________________. 4._________________________________________________. 5._________________________________________________. 6.__________________________________________________. So there you have it, your goals on paper. How did that make you feel inside and how does it make you feel as you look and read over each of your goals individually.
Are you tracking your stats using Google analytics?
I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends etc. would have dominated the analytics segment of the online world, but then, that would also mean that business owners around the world would have had to pump in those extra bucks into their online marketing campaigns.
Google Analytics has become such an integral part of our data analysis and still quite often we land up criticizing it for some of its smallest flaws. But in all of this love and hate game, we always forget the most important feature of this wonderful tool i.e. its absolutely FREE and there are a lot of features that a lot of other paid tools do not offer.
On a personal note, I have always believed that Custom Reports, Custom Variables and User Defined Variables are some of the most underrated features of Google Analytics and many internet marketing firms do not use these amazing features to their fullest potential. In fact, if used intelligently, Google Analytics more than often can help you come out of tricky situations, especially when you are dealing with high end and high profile, demanding clients.
Imagine a client whose SEO, PPC and Social media campaigns are doing really well and yet he comes to you and states that he wants his website to generate more revenue. Keeping this situation in mind, I decided to analyze one of my client's website from usability point of view and as usual I turned to Google Analytics for some help.
Now before the word "usability" misleads you I would like to clarify that by usability I meant understanding and analyzing the performance of my website across different browsers in terms of the metrics provided by Google Analytics. I created a simple custom report with "Browser" as my key dimension. The whole idea was to find loopholes in the website from a browser point of view using some of the key user metrics like bounce rate and %exit. Once I have the data for the under-performing pages the next step would have been to identify any browser compatibility issues like page not loading properly or improper screen resolution etc.
Before we discuss the findings of the report let's just have a look at how to go about making this report.
We are generating a simple custom report with some of the key basic metrics like Revenue, Bounce Rate, %Exit, and Unique Purchases. And the dimensions selected are Browser, Page and Keyword. Now that we are done with the report let’s start with some analysis. For your information, only a few combination of metrics and dimensions are allowed. You can check the complete list here.
As I mentioned earlier, the whole idea was to generate a report that would help me in understanding the performance of the website in terms of its usability. But on creation of the report what I found was pretty startling.
For any internet marketer it's a dreaded sight to see large number of visits in conjunction with negligible revenue and I was well aware of the fact that it's only a matter of time before my client found out about it. It is clearly visible that Opera and Opera Mini browsers are driving almost same number of visits to our website but the difference in revenue is pretty huge. Obviously, this called for an investigation. The question hounded me for 10 whole minutes ( I mean sure 10 minutes sounds very less but trust me for those 10 minutes I was going crazy).
Anyway, while I was scratching my head over it, something else caught my attention.
I found that I was getting almost 5200% more (yeah you are seeing the right numbers!) revenue from Android browsers when compared against same number of visits from Opera Mini. I was nervous and happy at the same time and I knew that I had to get to the bottom of this. I immediately opened my website on Opera mini, Opera and Android browsers to understand what was stopping Opera Mini users from buying products from my site.
Well simply put, Opera and Opera Mini users were taken to the desktop version of the website. As you must be aware, Opera Mini is a mobile browser and as any SEO consultant would know, the obvious recommendation here would be to take the user to the mobile version of the website. But how do we convince the client?? The answer lies in the report itself.
That's when I showed the android numbers to the client. Turns out that Android users were taken to the mobile version of the website. (That's when we hit our Eureka moment ). This is nothing but hardcore evidence that shows that by simply taking the mobile users to the mobile version of the website the revenue will definitely improve. The above data when presented resulted into our recommendations getting implemented without any doubts or concerns at the client's end. Once again Google Analytics made me a hero. I would be sharing more such reports with all you amazing SEOs and would love to hear back from you.
Is your website mobilized? Mobile-Optimized Websites Do you have a mobile-optimised website? If you don’t, this should be your top priority for engaging mobile customers. 57% of users say they won’t recommend a business with a poorly-designed mobile site, and 40% have turned to a competitor’s site after a bad mobile experience. Your mobile site will differ from your desktop site not just because of the size of the device, but because the mobile context reveals a different mindset for your consumers. Visitors to your mobile site may be at a different point of the purchase funnel. How does your site appear to mobile users? Are you making it easy for them to connect with you or putting obstacles between them and what they seek. The stats are that having a properly formatted mobile optimized website can increase your conversion ratio by up to 56%. Go to this page now - http://www.executiveedge1.com/mobile-website.html
Your keyword should appear in the first 100-150 words of the article. Putting the keyword early in the content complements the title tag by emphasizing the page’s topic.
“This is something that you probably do naturally. But a lot of writers love to start their posts off with a long, meandering intro…and use their keyword for the first time in middle of the post. It’s better to to try to drop your keyword somewhere in the first 100 words or so to make sure Google understands what your page is all about.“
2. Nail Loading Speed
Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure it doesn’t take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
“CDNs and cache plugins are nice, but the #1 thing you can do to make your site faster is to move to a more expensive host. Hostgator and Bluehost are decent for the money you’re paying. But they don’t hook you up with serious speed.
3.Slash Bounce Rate
A bounce — when a visitor quickly leaves your site — might be used by search engines to gauge a page’s quality. Google can use the Google toolbar, Chrome browser, and Google Analytics data to determine a page’s bounce rate.
“Bounce rate isn’t the end-all-be-all of user experience metrics…but I think it matters. One of the easiest and most effective ways to decrease your bounce rate and time on site is to add internal links to the beginning of your content.
I think when people first get to a page they’re more “click happy” then when they’re deeper in an article. That’s why internal links at the beginning of your articles tend to get clicked more often…slashing bounce rate significantly.“
4. Use Social Sharing Buttons
Social signals are becoming a larger part of search engine algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.
“Social signals aren’t a large part of the Google algorithm yet. But they definitely give you a slight boost. And getting your content shared on social media means more eyeballs on your content: increasing the likelihood that someone will eventually link to you.“
5. Use Outbound Links
Outbound links to related pages is a relevancy signal that helps Google zero-in on your page’s topic. An industry study found that adding outbound links to authority sites boosted the page’s rank in Google.
“This might be the on-page SEO mistake that I see people make most often. I usually link out 2-4x per 1000 words. That’s a good rule of thumb for most sites.“
6. Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality).
“I don’t go nuts about LSI because I typically write long content. Long content makes makes it likely that you’ll include LSI keywords naturally. If you want to be sure you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom:
And toss one or two of them into your post.“
7. Dazzle with Multimedia
Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two user interaction-based Google ranking factors.
“You probably notice that I use a lot of images, diagrams, and screenshots here at The Executive Edge. That’s because I firmly believe that it makes my content better. Adding cool multimedia helps you boost those user-interaction signals that Google has been paying more attention to.“
8. Post Long Content
The SEO adage “length is strength” was supported by a SERPIQ.com industry study which found that longer content ranked significantly higher in Google. Aim for at least 1500 words when targeting competitive keywords.
“As a rule, I make sure all of my articles have at least 1000-words of meaty, useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““
Here are a few more important on-page SEO factors that I didn’t have room to include in the infographic:
Quality Content: I know that you’re sick and tired of hearing about “quality content”. And while search engines have no direct way of determining quality, they have plenty of indirect methods, especially user-experience metrics like:
In other words, great content definitely won’t hurt you. So there’s no reason NOT to publish awesome stuff.
That may be true, but they definitely pay attention to “short clicks” vs. “long clicks”, also known as dwell time. This simply measures how long a searcher stays on your page before hitting the back button. If they hit their back button immediately after landing on your page, it’s a sign that the result may not be too great.
You can increase your average dwell time by writing long, engaging content that keeps people reading. That way, even if they bounce back to the search results, you at least have a “long click” to show Google that you gave them something of value.
Internal Links: Internal linking is SO money. If you want to see a great example of how to internal link on your site, check out Wikipedia. They add keyword-rich internal links to every entry:
Obviously, they can get away with 50+ internal links per page. I recommend a simpler (and safer) approach: link to 3-6 of your older posts whenever you publish a new one.
H2 and H3 Tags: I don’t think this is a big deal, but I do think you should include your target keyword at least once in a subheading. This also helps break up the content, making it easier to read.
For those who stay till the end tomorrow I will give you one of my most coveted secrets which is an Excel file of how to get high authority back links to your website for a mere
Finally, after years of not using HootSuite because of lack of performance, the company has really stepped up to the plate and improve their software dramatically where now for only $10 per month. You can post to 50 social media websites at one time within a WordPress blog.
Some of the social media interfaces like Facebook or LinkedIn can have up to 10,000 members, this means, with a touch of a button and a little configuration. You can post to up to 200,000 or 300,000 people all at one time. This gives you social media reach, like never before.
Make sure that when you blog your blog is nothing salesy, or cheesy. Or it doesn't just say, by from me, by from me, by from me. People don't want to be sold; your blog should be about, education, information, a funny story and only after you provided some great value in your blog. Can you put your offer or sales tag at the end.
The reason the majority of people never read or buy anything from blogs in general is because the majority people's blogs just try to sell to them. And that's all.
Unless you're actually in the market for what the person is buying exactly at that time, you probably won't buy it. Think about all the e‐mails you get in your e‐mail box every single day. And the reason you don't open them or buy anything. The number one reason is because you don't know them and they're just trying to sell something to you and you know it. So make your blog fun and extremely valuable, give away some really valuable information that will create authority and trust in your potential clients so that when they are looking for what you're selling. They will look to you. I have installed and tested WordPress 3.8 on many of my WordPress blogs I use and it is a stable version. I am now using HootSuite as a WordPress plug‐in for my social media aggregator to send my blog posts to 50 different social media interfaces, thereby allowing me to contact hundreds of thousands of people at a click of a button.
With Social Media, the number one thing you need to do is decide what your focus, your goals are that you want out of your social media efforts.
Do you want traffic to your blog? Do you want more customers to your local business? Do you want to build a list? Are you using it for customer service center to your customers?
You can use social media for all the above, but they all take a little different approach.
Once you decide what you want, then you need to stay focused on that path.
Share The Luv
With Social Media it is all about sharing, then engaging people with what you shared or what they shared. Make comments, reply, add your take, make a joke about a share whatever, it doesn’t matter.. what matters is that you show that you are really there and there to talk and chat and your real.
If your share, then be available for whatever conversation comes from that share. Do not share and walk away, doing that is like being a door to door saleman that gets someone to finally answer the door then turns and walks away. Silly right?
When you share without being there for what comes after, then you are the salesman walking away from a open door.
Build Your Community
With Social Media this becomes where you build that community. Where you build off the sharing and conversation you do with your middle finger.
Building a community on social media, isn’t something that happens overnight... But if you stay consistent, you will slowly build a nice following.
Building a community comes down to being a resource for great tweets you share, or a resource people know they can go to for help.
Once people realize you share great stuff and that you are always available to chat and always willing to help then that’s when you will see your social media community grow.
Share You Share Yours
With Social Media this is where you share you, you share your blog posts, your articles, your affiliate links. When it comes to sharing your stuff, you should always keep it to a minimum.
This is where “ Less is More”
If you start to share more you then you share others, you will slowly become the guy/girl that is either a spammer or all about themselves, two things are a fast track to social media death.
This is where you share your, share your personality, share more about you. You want to keep your personal sharing to a minimum, but you need to share you. People connect with people they know or trust.. well the fastest way for people to know and trust you, is if you give them a little personal.
Be Supportive and Helpful
With Social Media you need to be helpful and supportive to your followers. This is where you bring all the hard work you did with your 4 other fingers all into a successful social media campaign.
The fastest way to reach all your blog or business goals with social media, is to be helpful and supportive to your follower’s needs and issues.
I hope that helps you understand Social Media a little better. SM is not hard or complicated, so stop making it hard.
Follow these tips and some common sense and you will start to see all the benefits of SM and why every business in the world is moving to SM in a big way.
The most important parts of your LinkedIn profile. Want to add 5 or 6 different experiences in your profile by adding a position each with a different search string of key phrases. IE: Business Training | Internet Marketing Training | Marketing Company | LinkedIn Expert trainer. This search string goes as your company name, title, and as the 1st piece of text in your description, only then afterwards, do you add actual real text to describe what the search string is talking about usually based on the 1st key phrase inside the search string. Look at the examples of my profile http://www.linkedin.com/profile/view?id=6199157
Lead generation: Using a combination of 3 software packages, all of which can be seen on my store page. http://www.executiveedge1.com/store.html Lead Finder Jack -
1. Gives you access to prospects that are ACTIVELY spending money on online advertising – which is precisely who you want to target
2. Built-in email autoresponder with professionally written emails that are proven to generate interest and response from your prospects
3. Mobile Website, Reputation Management & Social Media leads that you can filter with one click of a button. These are businesses that are in need of any of the three above services.
This is good be a huge buzzword for 2015, basically this is adding code to your website that when someone goes there. It puts a cookie on their computer. All of a sudden, when there are searching for something else on the Internet. They see an ad from you popping up on a regular basis, this will lead to greater sales and better conversions.
I just discovered Perfect Audience's retargeting platform and it has changed the way I think about online marketing. Using their simple dashboard you can create ad campaigns in minutes that bring back lost customers and deliver real ROI. When people visit your site and leave without converting, Perfect Audience serves your ads to them on Facebook and across the web. The best part? There's a $70 free trial if you sign up today:
1. Optimize your Twitter bio. "Make sure your company identity and voice are branded well," says Jon Ferrera, CEO, Nimble, a provider of social CRM. That means having a bio that tells people who you are and includes a link to your company website or a landing page -- and having "a consistent tone so that people clearly understand who you are and what you do."
[Related: 10 Mobile Marketing Tips for Small Businesses]
2. Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis. "Use Twitter search or a tool like Topsy [or Followerwonk] to find like-minded prospects, customers and influencers/media by searching keywords that relate to your industry," says Stacey Miller, social media manager at cloud marketing provider Vocus. Then follow and interact with them on a regular (daily) basis.
"Make a list of the 100 most influential people in your space -- journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc.," says Shanelle Mullin, the director of Marketing at Onboardly, a provider of PR and content marketing for startups.
"Add them to a private Twitter list and engage with them daily. (Tools like HootSuite make managing this process much easier.)" And remember to "be casual [and helpful], not promotional," Mullin says. "Build a real relationship and then look for opportunities to collaborate."
3. Get colleagues involved. "The first people to help build your brand should come internally," says Amanda Cohen, marketing coordinator, Homescout Realty. "Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc."
4. Tweet regularly. "Regular tweeting is a sign of an active, healthy profile," says Sandra Fathi, founder & president, Affect, a public relations and social media firm. "If you only tweet once a week, or once a month, you aren't keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you," she says.
"I recommend daily postings and engagement so that you are top of mind on a consistent basis," Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.
5. Don't be afraid to ask for some Twitter love. Ask followers to retweet, mention or favorite your tweets -- or to share content with a fresh tweet.
6. Track mentions -- and respond if appropriate. "Track brand mentions and keywords to make sure [you know what's being said about you]," says Vikram Bhaskaran, director of marketing at Freshdesk, a customer support Software-as-a-Service (SaaS) solution. And be sure to respond in a polite, professional manner if appropriate. "After all, customer service is the new marketing!" And many customers now post their product queries and complaints on Twitter.
"Set up Twitter searches for terms relevant to your brand," adds Ginger Geoffery, director, Social Marketing, The Mac Groups, a social media agency.
"Monitor the conversations in that search and jump in to the conversations when appropriate," Geoffery she says. "For example, say you're a dentist in Buffalo. You could set up a search for the term 'dentist Buffalo.'" Then, when "you then see someone in Buffalo tweet 'I need to go to the dentist but it's so hard to get an appointment,' you could jump in and [tweet], 'We'd love to have you as a new patient.'"
7. Retweet. "Don't be afraid to retweet as this will help link you with and cement your own thought leadership within your industry," says Mark Rushworth, head of Search at Blue Logic Web, a Web services provider.
8. Favorite tweets. "Many people don't know about favoriting tweets, but it can get someone's attention more than a retweet or a mention," says Amy Marshall, COO, Fathom, a digital marketing and analytics agency.
9. Follow trends/hashtags. "Look at the trending topics and hashtags and find a way to make a relevant connection to your brand," says Crystal Cantabrana, director of Operations, Grizzly Group LLC, which provides social marketing solutions. "By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag."
"Tagging our posts with one or two relevant and trending hashtags has [helped us] to reach new users," says David M. Burrows, vice president of marketing & PR, Cinsay , an online video commerce company. However, "hashtags should be used sparingly, as they can be seen as 'Twitter spam' when over used or attached to irrelevant content."
10. Offer discounts or special deals to Twitter followers. "Run Twitter contests such as: 'The next 50 people that retweet me will receive a coupon for 50 percent off,' or have people post pictures of themselves in the store or using the product and do a random drawing," suggests Marshall.
11. Use images and videos. "Get visual," says John Lee, manager, Brand + Social Marketing, Webtrends, a digital marketing solutions provider. "Photos and videos drive three to four more clicks on Twitter."
"Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets," says Marko Muellner, vice president, Marketing, ShopIgniter, a social performance marketing platform.
"While community managers may be doing a great job engaging followers, a banal post about enjoying the weekend is much less effective than rich, in-stream content in which someone can, for example, view a film trailer and find out where the movie is playing in their neighborhood," Muellner says. "In fact, research shows that rich tweets have significantly lower negative feedback rates as consumers appreciate interactivity and content designed for their social mobile context."
12. Use Promoted Tweets. "Be sure to directly target your audience with Promoted Tweets," says Bryan Shaw, community manager at 3dcart, an ecommerce platform. "Failing to define exactly who you're trying to reach [could] cost you time and money."
Just "be sure that your promoted tweets aren't spammy," says Aaron Endré, a marketing and PR expert helping B2B tech startups. "The goal is to provide value that establishes trust and credibility, not trick people into clicking a link."
And "Keep it fresh," adds Alicia Antoniolli, account manager, Social, 3Q Digital, a digital marketing services provider. "Make sure your promoted tweets don't run for too long." If you want to continue to get that message across, find a slightly different way to say it.
13. Make sure Twitter is integrated with your other marketing efforts. "Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities," says Mark Schmulen, general manager, Social Media, Constant Contact, an engagement marketing company. "For example, if you're running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you," he says. "Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content."
14. Use Twitter analytics. "Use Twitter's native analytics daily to get a grasp on what's resonating and what's not with your audience once you've built it," says Miller. "In the analytics dashboard, you'll be able to tell what your best days to tweet are, the types of content that are more favored and the demographics of the followers that you're attracting," she says. Then you can "replicate what's working and rework or reevaluate posts that aren't."
Google Plus‐ I found some great info on G+ for you
If you are going to rate the impact of social networks on search engine ranking, you’ll find that one social channel will always come out on top. That channel is Google Plus.
Sure, Google Plus may not be as popular as Facebook or Twitter. But don’t let that fact discourage you from using Google Plus in your business. After all, you just can’t ignore a social network that was created by Google.
As a result, more and more business are trying to figure out how best to leverage Google Plus in their networking, branding a marketing. Here are a number of Small Business Trends articles you can use to learn more.
ResourcesonHowtoUseGooglePlus
5ReasonsYouCanNoLongerAffordtoIgnoreGooglePlus
Your friends may not be connected to Google Plus but future customers could be. Outside of contacts, Google Plus is one solid addition to your SEO strategy and can help you get your business noticed above the rest. This article about reasons you cannot ignore Google Plus also discusses the benefits of Google Authorship.
Creating a page for your small business on Google Plus is just about as easy as it is on any other social network. This Google Plus Page guide will help you through the initial steps of the process. In no time, you’ll be up and running and looking for Circles to join.
10GooglePlusPluginsforWordPress
Whether you’re just getting started with a Google Plus Business Page or already have one, you may want to connect that page and its activity to your WordPress site too. These Google Plus plugins allow you to automatically post your Google Plus updates right to your website.
5SecretsofaGooglePlusMarketingNinja
Google Plus has a lot of features that help you broadcast your updates to the right people. These tactics also help increase engagement on your posts as well as keep your older posts organized. Here are the secrets of a Google Plus marketing ninja.
4StepsToImproveYourGooglePlusProfileforBusiness
Your Google Plus page should be a reflection of you and your business. These four very simple steps to improve your Google Plus profile and spruce up your page, giving it a professional look and feel, will definitely get you started.
3StepsToFranchiseSuccessinGooglePlusLocal
Google Plus Local is a great resource for getting your local franchise business noticed on the Web. This comprehensive Google Plus Local franchise guide covers what any local franchise owner must do to verify their listings on Google Plus. The guide also offers tips for quality updates to your page.
Want to learn Google Local Plus inside and out? Then you should learn from none other than well-known local search expert Mike Blumenthal. Here is his Google Local Plus “101” primer guide.
5ReasonsGooglePlusIsWorthItForSMBs
Google Hangouts is one more reason why Google Plus should be a go-to social network for small businesses. This listing explains why Hangouts and other features make Google Plus an ideal option for your small business.
HowToMergeYourGooglePlusLocalandBusinessPages
If you’re more familiar with Google Plus and have been using it for your business, did you know you can link activity on your Local and Business pages? This guide to merge your Google Plus Local and Business Pages will certainly help cut down on the time you’ll have to spend in the future constantly updating both pages.
HowtoUseGooglePlusHangoutsForBusiness
As we said earlier, Google Plus Hangouts is an excellent business tool. It lets you hold conference calls and talk with your Google Plus Circles without the hassle of looking for an external chat messenger. The more
this tool is used, the more people are learning the benefits of it. Here are a few ways Google Plus Hangouts can benefit your small business.
Youtube
7WaystoEffectivelyUseYouTubetoMarketYourBusiness
YouTube is the second largest search engine in the world, streaming video to more people than the population of the United States, Indonesia and Brazil combined.
With over 100 hours of footage being uploaded every minute, and 6 billion hours of video viewed every month, it’s definitely a tool to take advantage of.
So, how do you get this massive audience to check out your business? Here are seven tips that are sure to do the job.
1. Make a YouTube channel that reflects your brand
YouTube has the capability of including your company’s voice with tools that allow you to upload logos, define a color scheme, and customize tags. View The Executive Edge page for a good example of how to do this.
2. Use the right words
YouTube searches videos by the keywords assigned to them. So, it’s important that you’re specific when naming and describing your visual content.
3. Include social network profiles
Your YouTube channel should be treated like a company website and include all relevant social media links.
Create a two to three minute video that best represents your company. This is your opportunity to give people a glimpse of what it’s like to do business with you.
5. Post how-to videos about your product or service
People love to go online for answers. If your product or service requires any explanation, demonstrate how it’s done with an informative video. This also generates traffic to your YouTube channel.
For products or services that aren’t very complicated, consider making a video that incorporates fun and new ways to view your business. A great example of an uncomplicated product is milk. To get people interested, an ad agency created a video that showed a scenario they could relate to. And, they succeeded in getting the attention of tens of thousands of viewers!
6. Get noticed
The challenge every video faces is attracting the billions of viewers perusing YouTube on any given day. Get their attention by using an interesting image as your thumbnail.
7. Include testimonials
Establish a solid reputation and gain the confidence of viewers by posting video testimonials from customers who’ve already used your products or services. This goes a long way in allaying any concerns potential customers may have.
YouTube is a place where billions of people go, looking to discover companies just like yours. Start using the online resources available for your business so you can spend more time doing the things you love.
For more helpful tips on how to successfully manage your business visit our resources page, because helping businesses meet their goals is what we do.
It’s a whole new ballgame on Facebook business!! Create a new Facebook timeline cover image. The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below. Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors! Image dimensions: 851 x 315 1. Know the Facebook cover image content guidelines (rules). Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image. What you CAN do: Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks. Inspire your audience with visually appealing graphics, colors and images. Use simple language that will help you inspire and connect with your fans. What you can NOT do: (Per https://www.facebook.com/help/search/?q=cover+guidelines Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section References to user interface elements, such as Like or Share, or any other Facebook site features Calls to action, such as “Get it now” or “Tell your friends” Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self‐promotion or hard sales. *Obviously make sure you have legal copyrights to all images and content. 2. No default landing tabs. You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline. Got it? Okay, great! Now here are a few things you CAN do: Maximize use and space of cover image. Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook. Maximize use of the top apps shown underneath your cover photo. Use the apps for call to actions and to engage your fans. Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience 3. Tabs are now Apps! Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps. 4 apps are always on display underneath your Facebook cover image. You can utilize a max of 14 custom apps on your timeline. Create a custom thumbnail for your app. (see #7 below) Apps have a unique url that can be used to drive traffic to a specific app (see #6 below) A Facebook fan page is different than your personal profile. While you can have a personal profile your business cannot it can only be "a page". This is a place to put information about your company and things that relate to your business and its potential audience.
Here are some of the things that you want to put on your Facebook fan page;
What does your company do
Contact information
Press releases
Video
Blog feeds
Twitter updates
Company news Customer interaction
Setting up Your Facebook Page
By scrolling to the bottom of the page and clicking "advertising" you can then click "pages “and then "create a page". Fill in all the details keeping in mind that your keyword phrase should be prominent in most of your details this will help people to find you.
Promoting Your Facebook Fan Page
You cannot promote a fan page the same way that you can get connections with your profile. You have to
promote instead using a commendation of strategies.
Target Facebook friends based on their area of interest and what they will receive if they connect to
your Facebook fan page. In other words; WIIFM.
Use Facebook advertising PPC to get followers to your fan page.
Use your mailing list to promote your fan page.
Use search terms that when searched on Facebook people can find your fan page based on those
keyword phrases.
Put a Facebook fan page button on your website to help others find it. Fan Base
it will take likely a significant amount of time to build your fan base. Try to promote the page is much as possible and give people a reason to check on that page regularly. In other words; update information often and give relevant "how to's" and information that gives people a reason to show up. It’s a whole new ballgame on Facebook business‐let’s start from the top and work away down.
Facebook Resources: Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.
Start setup of a new Facebook Business Page: https://www.facebook.com/pages
Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on pages must adhere to these)
How to make a Facebook milestone: https://www.facebook.com/help/?faq=279680818764230#What’s‐a‐milestone?‐How‐do‐I‐make‐a‐milestone‐for‐my‐Facebook‐Page?
Facebook Community Standards: https://www.facebook.com/communitystandards
Facebook Data Use Policy: https://www.facebook.com/about/privacy/
Facebook Statement of Rights & Responsibilities: https://www.facebook.com/legal/terms
Facebook Apps, Games & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav
Revitalize, Re‐launch & Recapture Traffic That Has Always Seemed Elusive and Turn That Traffic Into Cold, Hard Cash! A $149 value – Free when you buy this deal.
SEO Video Warrior - -$249 - FREE
Revitalize, Re-launch & Recapture Traffic That Has Always Seemed Elusive And Turn That Traffic Into Cold, Hard Cash! A $249 value – Free when you buy this deal
Super Time Management Secrets and Course -$147 - FREE
Would You Like A Look At A Plan Guaranteed To Give You Up To 40 Hours Of Extra Time Each Month All While Your Business Grows At A Pace You Never Thought Possible?" A $147 value – Free when you buy this deal
