INTERNET INTERNET MARKETINGMARKETING

ESOLPK

What is Internet What is Internet Marketing?Marketing?Internet marketing is also known as

online marketing or E - marketing. It also refers to advertising and

marketing achievements that use the Web and email for direct sales through electronic commerce, in addition to sales leads from Web sites or emails.

Internet marketing defined in simple words as a process of marketing by using Internet for communication about a product or service.

Uses of Internet MarketingUses of Internet MarketingInternet marketing and online advertising

efforts are typically used in simultaneousness with traditional types of advertising such as radio, television, newspapers and magazines.

Marketing efforts done only over the Internet. This marketing type uses various online advertisements to bring traffic to a client's website.

Internet marketing is a growing business mainly because more and more people use the internet every day.

Mostly used search engines such as Google and Yahoo can take advantage of this new way of advertising.

ESOLPK’s Internet Marketing ESOLPK’s Internet Marketing Service Service

The web represents various initial resources for business development, and ESOLPK’s online marketing services can help you reach out to a promising customer base you didn’t even know were there.

We know how much a website is valuable for our admired clients.

As an online marketing service provider company, we have established an outstanding position in offering continuously superior results with our wide range of online marketing services.

ESOLPK’s Skilled TeamESOLPK’s Skilled TeamESOLPK’s skilled team of

professionals examines all aspects of the website and able to deliver years of their experience to develop extensive online strategies for clients in all areas of the private sector.

We only believe in a comprehensive website management not in short term goals or time span goals.

Because we make sure our client’s growth and that is what it leads them along the best way and increases long-term business value.

That’s a reason why our clients outsource us in order to get custom Internet marketing services and required results. With our dedicated and professionally qualified SEO professionals, we will work with you as a partner to turn your idea to life.

What Makes ESOLPK Best What Makes ESOLPK Best in Online Marketing in Online Marketing Service?Service?ESOLPK is able to give you the

targeted traffic and the required ROI like many other organizations. But there are some points that make ESOLPK best in the online marketing competition.◦Defining Your Actual Business

requirements◦Do our Research work Online◦Do an analysis to understand◦Testing, Tracking and Deciding

Tag in Web page Tag in Web page ContentContentWith everything taken into account,

anyone can experience that this activity of selecting gone great service from a heap of online marketing service providers is very like that of your own marketing filter.

We will customized make a SEO solution to serve all your needs and push you to top results for search engines.

We will help you promote your product and services using effective search engine marketing strategy which will provide an additional advantage and attract more customers.

Our clients’ satisfaction is our success. So, we also take care of your listing needs with search engines and provide support services to solve any issues, technical or functional problems that may arise.

Kinds of Internet Kinds of Internet MarketingMarketingThe most common kinds of

internet marketing include:Search Engine Marketing (SEM)

◦Search Engine Optimization (SEO)◦Pay-per-click Marketing (PPC)

Email MarketingBlogsSocial Media Marketing

SEM – Search Engine SEM – Search Engine MarketingMarketingSEM is designed to increase your

website’s visibility on Google, Bing and other search engines.

SEM can include:◦SEO – search engine optimization◦SERM (Search Engine Reputation

Management – equivalent to online Public Relations)

◦PPC Advertising (Pay-Per-Click Advertising – including ads on Google Ad Words, Yahoo, Bing and social media sites)

SEM—A Word of SEM—A Word of attentionattentionSome people guess that logic and

perception are all that’s needed in order to maximize your website’s search engine placement, but SEM is not as easy as it seems.

To make matters more complex, SEM consultants and web developers are often well-known for charging high fees for huge-sounding projects, when just a bit of effort on the right aspects of your web program can create 90% of the profitable impact. 

An experienced SEM consultant will ask about and want to learn about your specific business and can often spot the best items to work on in order to make changes that pay off. 

Often, these are not the most costly items.  Listen to what potential merchant ask about your company or to verify whether they are just trying to promote a universal solution.  

If they don’t ask questions and are not trying to understand your business, your business goals, and your target customer – don’t walk, run. 

Ask for references and specific comparative outcomes and ROI. 

This can be the first test of their reliability because many firms will not answer those questions.

SEO (Search Engine SEO (Search Engine Optimization)Optimization)  SEO (Search engine optimization) is

the methodology of strategies, techniques and approaches used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing and other search engines. 

SEO is the process of improving the visibility of a website or webpage in the search engines when someone types in a specific keyword or phrase via the search engine’s algorithms.

Search AlgorithmSearch Algorithm“Algorithmic search” is also

referred to as “natural” or “organic” search by which you’re not paying for the keywords to show up in the results.

Your search ranking is automatically reflected in the frequency and selection of key search terms in your web content, blog, newsletters, etc.

SEO CategoriesSEO Categories SEO is typically a set of best practices that

webmasters and SEO experts follow to help them achieve a better ranking in search engine results and tend to fall under two types of categories — onsite SEO and offsite SEO.◦  Onsite SEO involves making sure your website

pages, titles, tags (part of the site code) and overall structure are optimized for target keywords.  Increasingly relevant content that users want is becoming a critical component in your ranking.

◦  Offsite SEO is pretty much what it signifies.  You need to make sure that you have a significant amount of inbound links from highly respected external websites that are directed to your site.  It is a significant factor in how search engines rank your web pages.

You need both onsite and offsite SEO to be successful, and the right mix has everything to do with analytics and tracking.  Keep in mind that you MUST be using the right keywords or run the risk of spending time and money driving the wrong people to your website.

PPC (pay per click)PPC (pay per click)  PPC (pay per click) is a method for placing

online ads on search engine pages, web pages or social media pages by paying for each click-through, rather than by number of impressions or a flat rate.  

PPC is used on websites where advertisers pay their host only when their ad is clicked. 

With search engines, advertisers typically bid on keyword phrases relevant to their target market. 

Content sites commonly charge a fixed price per click rather than use a bidding system.

PPC is a very quick and easy way to promote your website, products and services when getting a 1st-page organic position is a longer-term, more difficult goal.  

PPC is generally profitable when your business targets a specific segment of the market with a relatively unique product or service or offer – and when there are not a lot of competitors bidding against your ads and driving up the cost of your PPC efforts.

Email Internet Email Internet MarketingMarketingEmail Internet Marketing is a type of

direct digital marketing that uses email as the marketing communication delivery method.  Email internet marketing comes in a variety of forms including:◦Direct email to a selected list of recipients◦Affiliate emails◦Email newsletters and other “opt-in”

forms of communication

Email internet marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

E-mail internet marketing requires you spend time building your list. 

Sign-ups, contests customer feedback and social media are all ways to build your list. 

Organizations like Constant Contact are inexpensive resources to mail and clean your list.  Also, ensure you are not “spamming” your recipients and that they have a ready mechanism to opt out from your emails if they so desire.

Social Media MarketingSocial Media MarketingSuccess in Social Media Marketing requires

that you be Open, Honest, and a Little Social, too. 

To successfully market in social media spaces, a business needs to create honest and open profiles that will appeal to consumers and create enough “buzz” to encourage sharing with friends and networks — don’t fool you are “just another user” on the site. 

Be honest in letting users know that you represent a business, versus being a single person who always tweets and posts information that links to one business. 

People will see right through this.  Being genuine, impactful, and at times even pleasure can be great ways to make Social Media Marketing work for you and your business.

ConclusionConclusionWhen Internet marketing is applied

properly it will improve the overall targeted traffic to the website or portal.

Getting traffic to a website is not difficult; getting targeted traffic is much more challenging.

Getting targeted traffic that converts into buyers and users of your products or services is the icing on the cake.

The ESOLPK team has been applying successful Internet Marketing strategies for over a decade to clients in different continents.