Internet marketing training manual

MRMI™ Mega Cash Basic Training Workshop

© Stephen Pierce International, Inc. Page 1



© Stephen Pierce International, Inc. All rights reserved. Printed in the United States of America. No part of this book, including interior design, cover design and design elements, may be used or reproduced in any manner whatsoever without the prior written permission, except in the case of brief quotations embodied in critical articles and reviews. For information, address Stephen Pierce International Inc., 321 North Central Expressway, McKinney, TX 75070. For author interviews or other publicity information, contact 1-855-SPI-MRMI. For general information on Stephen Pierce/MRMI branded products, consulting, live events, speakers and services including custom versions of MRMI™ products for your organization, please call 1-855-SPI-MRMI. For inquiries about foreign translations or foreign rights, please contact our Sub-Rights Department at 1-855-SPI-MRMI. Disclaimer and Limit of Liability The publisher, author, and copyright holder (collectively, "we") have used our best efforts in preparing this manual and its accompanying live seminar and seminar recordings (collectively, the “Work”). Other than the use of our best efforts, we make no representations or warranties with respect to this Work. In particular, we make no representations or warranties with respect to the accuracy or completeness of the contents of this Work. We specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranties may be created by implication. No oral or written statement by us or any sales representative or other third party shall create any warranties. We do not guarantee or warrant that the information and opinions stated in this Work will produce any particular results, and we caution readers that the advice and strategies contained in this Work may not be suitable for every individual or business. We, individually or collectively, shall not be liable for any monetary loss, physical injury, property damage, loss of profit or any other commercial damages, including, but not limited to, special, incidental, consequential or other damages. This Work is sold with the understanding that we, individually or collectively, are not engaged in rendering legal, accounting or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional should be sought. Some names, characters, places, statistics and incidents used in sample advertisements and sample marketing copy are either the product of the author's imagination or are used fictitiously. Any resemblance to actual events, locales, organizations, data or persons, living or dead, is entirely coincidental and beyond our intent. “MRMI™” is a trademark of Stephen Pierce International, Inc. All other trademarks are the property of their respective owners.



Welcome To Your MRMI™ Mega Cash Basic Training Let's face it, if you're a real entrepreneur then you are no stranger to pain. You've put every ounce of blood and guts you've got into building your business. Only another successful entrepreneur could know the kind of maniac motivation and passion it takes to build a successful business. I'm not talkin' a few extra bucks to blow on impulse items. I'm talking: "Oh crap! Did you see that enormous bank account?” ...type of success! In your MRMI™ Mega Cash Basic Training, I'm going to take you to the land of the giants. This 5 hour training is designed to do one thing and one thing only – build you a giant income! Now it's time to do more than just fan the flames of your desire of dramatic income ...it’s time to finally make it happen. In the next 5 hours I will lay the blueprints for you to take your income to a whole new level. But make no mistake about it you are going to have to work for it. You're going to have to dig down deep inside to find the dedication, willpower, and internal fortitude necessary to build this foundation and use it as your launching pad to skyrocket your income. 'Cause if you want an income that's jacked up, soaring monthly and putting staggering profits into your pocket, then you're going to have to eat, sleep and breathe this MRMI™ thang. ...You still here? ...Good! It shows you're serious about becoming substantially richer, which is a perfect start. Reading is a start, but it's going to take a lot more than that to get the luxurious life and maximum benefits you desire. Creating an income payload on the internet can be a tough job when you're just getting started and not everyone is willing to do what it takes to pull it off and make it happen. In my experience, the reason why most people fail and just don’t achieve the ideal results they want is because they don’t choose a champion’s mindset which is like a steel trap; they also don’t build a strong foundation with a proper plan of attack. With that said... where they have failed... YOU will succeed.



By investing in the MRMI™ Mega Cash System and getting started here with your MRMI™ Mega Cash Basic Training, you now have the perfect blueprint for making real money on the internet. This training guides you through the 5 fundamental success areas of...

1. Purpose 2. People 3. Products 4. Processes 5. Profits

...and ties them all together in an easy and comprehensive way to allow you to finally reach your goal of making all the money you want... faster. So let’s begin! God Bless YOU and YOURS, Stephen Pierce

If you would like the +5 hours of training videos that go with this training manual, please visit:

MRMI Basic Training

http://www.on2url.com/app/adtrack.asp?MerchantID=129254&AdID=562526



PURPOSE The Primary Question of Purpose: Why must I win? The Primary Goal of Purpose: To identify and connect with what you want to be remembered for and the impact of your contribution. My Purpose Statement My purpose in life is to _______________ (action)… Example Action List to ______________ (goal/activity/priority) ______________(market/group)… G.A.P. Example List

Give Strengthen Serve Inspire Instruct Support Encourage Entertain Create Defend Advance

Build Finance Translate Develop Repair Speak Inform Improve Invent Help Host

Be fully loved Heal Break out of inertia and to expand and grow Strengthen their minds Bring harmony and beauty into their lives Mediate conflict Work with groups Increase sales Loss body fat

Boost energy Expand public awareness Develop ways new ways of thinking Improve communications Manage and implement large projects Have more time Embrace their freedom Experience financial security



Example of Complete Purpose Statement: “My purpose in life is to (1)improve (2)small business owners marketing systems to (3)increase sales.” My Purpose Statement: “My purpose in life is to give more life to more people by creating new possibilities for myself and others.” Passion to Drive Your Purpose What do you like that motivates you? ________________________________________________________________________________________________________________________________ What do you dislike that discourages you? ________________________________________________________________________________________________________________________________ What are your strengths? ________________________________________________________________________________________________________________________________ What are your weaknesses? ________________________________________________________________________________________________________________________________ How do these relate to your purpose? ________________________________________________________________________________________________________________________________ What three activities can you engage in to align with your purpose that you like, that motivate you and that you’re good and strong at?

1. _________________________________________

2. _________________________________________

3. _________________________________________



Belief to Make It Happen, Because Action Is Belief In Motion What do you say to yourself as it relates to your purpose and passion that doesn’t serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What can you choose to be saying to yourself as it relates to your purpose and passion that will serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What do focus on as it relates to your purpose and passion that doesn’t serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What can you choose to be focusing on as it relates to your purpose and passion that will serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What images do you see in your mind as it relates to your purpose and passion that don’t serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What images can you choose to see in your mind as it relates to your purpose and passion that will serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What do you feel as it relates to your purpose and passion that doesn’t serve you? ________________________________________________________________________________________________________________________________________________________________________________________________



How can you choose to feel as it relates to your purpose and passion that will serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What do you believe as it relates to your purpose and passion that doesn’t serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ What can you choose to believe as it relates to your purpose and passion that will serve you? ________________________________________________________________________________________________________________________________________________________________________________________________ Purpose, Passion & Belief Are The Ultimate Block Busters “Liquidate the business right now and recoup whatever cash you can. If you don’t, you’ll end up penniless.” - The Attorney for Mary Kay Ash “It’s a cutthroat business and you’ve got no chance of success.” - The Accountant for Estee Lauder prior to the build of the multibillion dollar Estee Lauder cosmetic brand. “You’re foolish to try to sell sparkling water in the land of Coca-Cola drinkers.” -The advice of several consulting firms given to Gustave Leven about his plans to market Perrier in the United States. “A global 24hr news network will never work.” - Network executive’s response to the plans of Ted Turner for CNN.



Action Points

1. Minimize your mental and physical weaknesses and maximize your strengths.

2. Leverage, outsource and delegate to create, keep and exploit momentum.

3. Develop and execute plans that match your strengths, skills and availability (Overmatched creates discouragement, under-matched breeds boredom; the perfect match creates momentum and success).

4. Create momentum objectives to build your winning mentality.

5. Move success from a possibility to inevitability by choosing to match your strengths to key opportunities.

6. Expect to succeed in the actions you take.

7. Decide what to do base on what you have to gain, not based on what you have to lose.

8. Know that everyone is afraid; however winners manage fears through courage.

9. The responsibility of your success is yours alone… you have to choose to take the shot, no one can do that for you.

10. Choose consistent, relentless, and adaptable execution which is the glue and catalyst of all success.



PEOPLE The Primary Question of Market Research: Where can I win? The Primary Goal of Market Research: To target an active market that is determined to get what they want, has the means of doing so and that I can serve (or dominate) profitably. Decide if you want to target an Upstream, Midstream or Downstream market

Upstream (make money, investing, real estate, network marketing) Midstream (professionals, sales, marketing) Downstream (hobby, crafts, fitness, sports)

The MRMI8 Filter

Magazines (http://www.magazines.com) Amazon (http://www.amazon.com) ClickBank (http://www.clickbank.com) Blogsearch.Google.com (http://blogsearch.google.com) BesteZines.com (http://www.bestezines.com) PayPal Stores (http://www.paypal.com/cgi-bin/webscr?cmd=_shop-ext) SpyFu (http://www.spyfu.com) Yahoo Answers! (http://answers.yahoo.com)

Identify the GAP you can serve and make a profit from

Goal (What is this persons goals? What do they have to accomplish to reach those goals? What are the key objectives?) ______________________________________________________________________________________________________________________

Activities (What does this person do? How is this measured? What’s the metric?) ______________________________________________________________________________________________________________________

Priorities (How do they spend their time on the job? What strategies are being used? What are the key issues? Is it an internet or external strategy or issue?) ______________________________________________________________________________________________________________________

http://www.magazines.com/

http://www.amazon.com/

http://www.clickbank.com/

http://blogsearch.google.com/

http://www.bestezines.com/

http://www.paypal.com/cgi-bin/webscr?cmd=_shop-ext

http://www.spyfu.com/

http://answers.yahoo.com/



Panning Your Own Stream for Gold by Making a List of Your Fears _____________________________________________________ Skills ______________________________________________________ Passions ___________________________________________________ Frustrations _________________________________________________ Aspirations _________________________________________________

How to I.D. Winning Markets (“I” = Increase, “D” = Decrease)

INCREASE income, energy, strength (or speed), visibility, profits ______________________________________________________________________________________________________________________

DECREASE debt, fat, anger, returns, time ______________________________________________________________________________________________________________________

23 Information Product “Search” Trigger Words To Uncover What The Market Is Looking To Buy! (https://adwords.google.com/select/KeywordToolExternal)

1. (e)book _______________________________________________ 2. Course _______________________________________________ 3. Directions _____________________________________________ 4. Fix ___________________________________________________ 5. get rid of ______________________________________________ 6. guide _________________________________________________ 7. help __________________________________________________ 8. how do I _______________________________________________ 9. how to ________________________________________________ 10. improve ________________________________________________ 11. info ___________________________________________________ 12. information _____________________________________________ 13. instructions ______________________________________________ 14. learn ___________________________________________________ 15. lesson __________________________________________________ 16. manual __________________________________________________ 17. report ___________________________________________________ 18. review(s) ________________________________________________ 19. secret(s) _________________________________________________ 20. solution(s) ________________________________________________ 21. solve ____________________________________________________ 22. technique(s) _______________________________________________ 23. tip(s) _____________________________________________________

https://adwords.google.com/select/KeywordToolExternal



PRODUCTS The Primary Question of Products: What products or services must I provide to win? The Primary Goal of Products: Identify the value that must be offered and in what areas of impact (goals, activities, priorities, objectives, metric, strategies and issues) for potentially profitable clients and customers. Who’s On Top? What are the three best selling products/services in my market?

1. __________________________________________________

2. __________________________________________________

3. __________________________________________________ 3 Winning Product Positions

1. Complementor 2. Enhancer 3. Enabler

Your Solution

____________________

____________________

____________________

Product/Service

1. ____________________

2. ____________________

3. ____________________

C.E.E. Opportunity

____________________

____________________

____________________

1 2

3



Product Value Mapping

“Is this (goal, activity, priority, objective, metric, strategy, issue) affected by my product or service?”

If yes, then...

“How is this (in what way is this) (goal, activity, priority, objective, metric, strategy, issue) affected by my product or service?” Impact 1: ___________________________________________________ Impact 2: ___________________________________________________ Impact 3: ___________________________________________________ Impact 4: ___________________________________________________ Impact 5: ___________________________________________________

This product__________________, helps _________________________

(specific client/customer) to ________________________ (do something regarding a business/personal concern) by __________________________ (delivering something of value).

*In what specific ways does the product/service deliver or could deliver value to that client/customer in a specific GAP concern. 3 Ways To Package Products For Maximum Profits

1. Physical (Books, CDs, DVD’s) 2. Digital (eBooks, MP3’s, software) 3. Experiential (Workshops, Seminars, Webinars)

5 Ways to Create Products

1. DIY 2. Ghostwriter 3. Private Label 4. Resell Rights 5. Public Domain



PROCESSES The Primary Question of Processes: What processes must we excel at and master to win? The Primary Goal of Processes: To make major progress in mastering the key processes for growing, expanding and multiplying business success. The Primary Pattern of Success

Traffic Generation Traffic Monetization

3 Ways to Generate Traffic

1. Buy It! 2. Borrow It! 3. Redirect It!

Buy It!

PPC Banner Ads Solo Ads

Borrow It!

Affiliates Endorsements Joint Ventures

Redirect It!

Blogs Social Media Videos

3 Ways to Monetize Traffic

1. Paid Per Click 2. Paid Per Lead 3. Paid Per Sale

Visit MRMI Basic Training and get instant streaming access to over 5 hours of video training that Stephen did with this workbook.




The 5 Drivers of Success 1. Content 2. Communities & Channels 3. Connection & Conversations 4. Compelling Call To Action 5. Consistency

4 Critical Questions to Control Your Focus

1. To achieve our vision, how will we find our customers? 2. To get our customers, what must we excel at? 3. To reach our financial objectives, how will we keep our customers? 4. To succeed financially, how should we grow our customers?

The 4 Phases of Business Growth

1. Find (Leads & Referrals) 2. Get (Conversions) 3. Keep (# of Transactions & Retention) 4. Grow (Size of Purchases & Margins)

Which of these 7 Activities Need To Be Optimized to Create a More Profitable Process?

1. Increase the # of Leads (Find) 2. Increase the # of Referrals (Find) 3. Boost Conversion % (Get) 4. Increase the # of Transactions (Keep) 5. Boost Retention/Reduce Attrition (Keep) 6. Increase Average Value of Sale (Grow) 7. Increase Profit Margins (Grow)

8 Ways to Increase the # of Leads (Find)

1. Joint Ventures 2. Affiliate Program 3. Free eCourse 4. Facebook Ads 5. Direct Mail Postcards 6. Social Engagement 7. Networking 8. Give away really good stuff



8 Ways to Increase the # of Referrals (Find) 1. Send Referrals To Others 2. Create A Referral Kit 3. Tell-A-Friend Scripts 4. Provide A Bonus 5. Bring A Friend Free 6. Buy One - Your Friend Gets One Free 7. Make Them The "Hero" 8. Target Top Performing Customers

8 Ways to Boost Conversion % (Get)

1. The Guarantee 2. Incentives 3. Bonuses 4. Try Before You Buy 5. Testimonials 6. Limited Time Offer 7. Audio and Visual Demonstrations 8. Samplers

8 Ways to Increase # of Transactions (Keep)

1. Continuity Programs 2. Newsletter Inserts 3. Pre-Sell After First Sale 4. Product Bounce-Backs 5. Establish A Frequent Buyers Club 6. Outbound Telemarketing 7. New Offers Every 14 to 21 days 8. Product Previews, Reviews & Postviews

8 Ways to Boost Retention/Reduce Attrition (Keep)

1. Excel At Customer Service 2. Free Trial Offers 3. Customer Appreciation Events 4. Promotional Premiums 5. Post Purchase Reassurance 6. Phone Call Contacts 7. Deliver More Than They Expected 8. Consumption Communication



8 Ways to Increase Average Value of Sale (Grow) 1. Raise Your Prices 2. Use Package Deals 3. Cross Selling 4. Upselling 5. Expand Your Product Range 6. First Time Buyer Incentives 7. Terms And Financing 8. Incentive Builders For Big Purchases

8 Ways to Increase Profit Margins (Grow)

1. Deal In High Margin Products 2. Watch Your Expenses 3. Increase Your Efficiency Through Systemization 4. Automation 5. Outsourcing 6. Dump Inefficient Marketing 7. Constantly Test, Measure, And Monitor 8. Enlist The Help Of Advisors Or Mentors

3 Types of Lead Generation Bait

1. Best Value Bait Physical book Physical audio cd Physical DVD

2. Great Value Bait

Audio download Streaming video Teleseminar/Webinar Software

3. Good Value Bait

Free report Checklist

The Fail Safe Way to Create Lead Generation Bait They’ll Eat

Offer huge value ($1,000) at low price ($97.00) Increase (income) vs decrease (time it takes) Eliminate defects, delays and waste Improve interactions with processes, people, and technology Better, faster, cheaper



PROFITS The Primary Question of Profits: How will we earn an outstanding return on our resources? The Primary Goal of Profits: To resolve the business profit model and how we will create profits streams, control markets, and build and sustain an advantage. 8 Proven Internet Profit Models

1. Blog Profits 2. Affiliate Profits 3. Subscription Profits 4. Post Lead Profits 5. Advertising Profits 6. Lead Selling Profits 7. License Profits 8. Auction Profits

A Picture Subscription Profits

Your subscription service is $19.95 per month. You add just 100 new members monthly. The first month you will be earning $1,995 per month. Month two brings you just shy of $4,000. In only 5 month you would be making nearly $10,000 per month.

So... How Do You Get 100 New Members a Month?

300 daily “right” visitors to your website 1% sales conversion 3 new daily members @ $19.95 each. (don’t forget the front-end

purchase) The 3 Phases of Profit Optimization

1. Monitor (Who, What, When, Where, Why & How) 2. Measure (Who, What, When, Where, Why & How) 3. Manage (Who, What, When, Where, Why & How)

4 Steps to Profit Optimization

1. Focus 2. Improve 3. Sustain 4. Celebrate



8 Ways to Optimize Profits

1. Incremental: Make on-going evolutionary changes to bring the process up to a higher performance level.

2. Redesign: Radically or fundamentally change the entire process or situation, essential start over.

3. Transform: Gradually phase out the current process and transform into something else.

4. Abandon: If the process or function is not adding any value and it is not mandated, get rid of it.

5. Outsource: Shift the current work or process to an outside vendor.

6. Streamline: Improve the process by taking out steps and making it more efficient.

7. Import: Replace the entire process with an industry best-of-breed process.

8. Realign: Combine existing processes into an entirely new structure.

If you would like the +5 hours of training videos that go with this training manual, please visit:

MRMI Basic Training




© Stephen Pierce International, Inc. All rights reserved. Printed in the United States of America. No part of this book, including interior design, cover design and design elements, may be used or reproduced in any manner whatsoever without the prior written permission, except in the case of brief quotations embodied in critical articles and reviews. For information, address Stephen Pierce International Inc., 321 North Central Expressway, McKinney, TX 75070.

Date post:	03-Sep-2014
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