Date post: | 28-Jan-2015 |
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Devices & Hardware |
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MAKING DRIVING SAFER, EASIER & LESS EXPENSIVE
16th June 2014
NAVIN GANESHAN VP, PRODUCT
@NGANESHAN
ZUBIE MAKES EVERY CAR A CONNECTED CAR
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GPS
Cellular Connection
Accelerometer Safety • Track family members • Monitor teen drivers • Smart activity alerts
Vehicle Health • Real-Time Diagnostics • Repair Insight & Value
Driving Assistance • Carpools & Trip coordination
• Merchant Reviews
Offers • Discounts on services • Insurance offers (UBI)
DEFINING THE “CONNECTED CAR”
Telematics Driving Safety
Infotainment Mobility
SAFETY
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Real-Time Tracking Proximity Alerts Activity Patterns
Driving Scores Trip Logging Expense Tracking
VEHICLE HEALTH
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Real-time Status Problem Severity
Estimated Repair Costs
OBD Trouble Codes (DTC)
Battery Drain Alerts
P-420 Ignition coil temperature exceeded threshold
Oxygen Sensor malfunction reported
P-201 Catalytic Convertor performance problem
P-007
Major Engine Problems Reported
P201 This fault code indicates that the Oxygen Sensor that monitors the mix of fuel and air may be defective, or that the mix ratio was less than idela for a pre-longed period of time. This problem potentially could result in damage to the fuel-injector. However it can also often be caused by the gas-cap being inadequately tightened.
Plain English Explanation
DRIVING ASSISTANCE & COMMUNITY
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Location-Sharing Create location-sharing groups with friends for short durations
Social Leaderboards Compare, compete and educate other drivers
Traffic, Weather, Speed Limits Car Community Ratings & Reviews Carpool Coordination
Planned/ In Dev…
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FLEET SOLUTION FOR SMB MARKET
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• Geo-Location and Alerting
• Health & Efficiency
• Analyze Trips, Stops & Driving
IT’S BEEN A BUSY YEAR
A BRIEF HISTORY OF ZUBIE
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• Incubated in BestBuy as a mobile-hotspot product
• A JV between BestBuy and Open Equity Partners
• Q1 ‘13 - New team, new focus – connected car
• Q3 ’13 - Product launch – Consumer
• Q4 ‘13 - New Investors – BP/Castrol and
Comporium
• Q1 ‘14 – Product Launch - Zubie Business
• Q2 ’14 – Major partnerships in automotive,
insurance
• Q3 ‘14 - First International partnerships
• Q4 ‘14 - Second Gen Device planned
• HQ in Sullivans Island, SC • Presence in MN, DC,
A BRIEF HISTORY OF OBD II
Mandated by Clean Air Act Amendment in 1990
On all new cars made after 1996
Goal of Emissions Enforcement
Comprises Multiple Communication Protocols
� ISO 9141 – used by European, Asian
� SAE J1850 VPWM – used by GM
� SAE J1850 PWM – used by Ford
� CAN – All post-2008 Vehicles
EVOLUTION OF OBD SOLUTIONS
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Used by mechanic or emissions inspector
Used by DIY Gear-heads
Accessible to everyone
Made possible by… • The Smartphone and the App experience • Quantified-Self • Easy Connectivity – BTLE or Cellular • Intolerance for any information-gap
PEEKING IN, GEEKING OUT
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Cellular TMobile 2G GPRS
OBD II Interpreter OBD Solutions Firmware
GPS + Accel
Standard � DTC codes � Engine On/OFF � Self-test results � RPM � Engine coolant temp � Pedal position � Engine Load � Over 100 others…
Non-standard � Safety restraints/Airbags � Odometer � Fuel Level
� Location � Hard Acceleration � Hard Braking � Speed � Geo-fences � Crashes * � Bumps � Towing
+ + =
� On Board cache � T-Mobile GPRS/2G � Other versions in
development
� 4G/LTE in dev
THE REAL DATA OPPORTUNITY
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Collected from the
Device
Augmented in the
Cloud
Produced by
Analytics
• Speed • Acceleration/G Forces • Engine Codes • RPM • Diagnostic self-check • Battery levels • Cabin Temperature
• Coolant Temperature • Miles driven • VIN
• Brand/Make/Model • Model-specific Codes • Repair insight • Maintenance Schedules • Top repair issues • Recalls • Valuation
• Prior Repair History • Weather • Traffic • Speed limits
Collected from
User & Usage
• Social Profile • Family members • Cars owned • Trips/Activities • Trip profiles • Driving habits/aptitude • Maintenance done
• Service Interest
• Driving Score & badges • Trip Analytics • Regular Activity, Places • Driving patterns • Offer Propensity • Repair Propensity • Predictive Repair cost
• Pattern-based alerts • “True” Car Value
DISRUPTING AUTOMOTIVE - CRM/VRM
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� Remote diagnostic alerts
� Mileage based marketing
� Trade-in and trade-ups
� Warranty & Accessories
� Better trade-in evaluation
� Test-drive analytics
THE INSURANCE ANGLE
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� UBI – Usage Based Insurance
� PAYD – Pay as you Drive
� 9/10 engaged in trials or deployments
� Progressive efforts go back 10 years
But….
� Data use is limited to risk-reduction
� Hardware (or software) not a core competency
SOME INTERESTING SCENARIOS…
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1. Real-time bidding for your battery replacement (even before its dead)
2. Your driving history lives with your car
3. Predictive maintenance reports based on your driving
4. “Insurance-by-the-day” or “cross the border” insurance
5. Your home and your car talking to each other
6. Warranties tied to driving behavior and vehicle history
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DEEP(ISH) THOUGHTS AND HARSH LESSONS
IoT and the evolution of user engagement
ALERTS EVOLVING INTO “AMBIENT AWARENESS” (USERS ARE ADAPTING TO A CONSTANT FLOW OF INFORMATION)
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Then “Important” events
Designed to interrupt, drive action Unconditional, rule-based
Capacity Limited
Now “Interesting” events Designed to inform
Tailored to context, prior engagement Capacity Unlimited?
RULES ARE DEAD (DON’T RELY ON USERS TO TELL YOU WHAT THEY WANT)
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Learning trumps rule-creation
EVERYTHING IS CONTEXTUAL, ESPECIALLY MONITORING (USE ALL AVAILABLE DATA TO GAUGE CONTEXT AND SELF-ADJUST)
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Remember this scene? (Zubie’s Valet-Monitor feature)
IF EVERYTHING’S A SIGNAL, WHO RUNS THE SWITCHBOARD?
(WHAT ARE THE NEW RULES ENGINES?) 20