INTERNET OF THINGS

TRENDS

TRENDS?

Radio has no future Sir William Thomson, mathematician and physicist

Television won't be able to hold on to any market after the first six months. People will soon get tired of staring at a plywood box every night

Darryl Zanuck, executive at 20th Century Fox

1897

1946

Nuclear-powered vacuum cleaners will probably be a reality within 10 years

Alex Lewyt, president of Lewyt vacuum company

Two years from now, spam will be solved

Bill Gates, founder of Microsoft

1955

2004

TRENDS+

SCENARIOS

WHAT IS INTERNET OF

THINGS

global data field

interconnected

linked devices

sensors

things on the internet

sea of data

“nervous system”

IBM

billions of connected devices

network of networks

intelligent conections

people + process + data + things

connected objects

CISCO

social network of things

connected home

connected cooktop

connected microwave

connected carpet, of course

connected oven

ERICSSON

Uniquely identifiable objects (things) and

their virtual representations in an

Internet-like structure.

Wikipedia

Distributed Computation +

Pervasive Networking +Automatic Identification

+Cheap

= Internet of Things

Mike Kuniavsky, PARC

PHYSICAL+

DIGITAL

The New Aesthetic

1. TRENDING UP2. TRENDING DOWN

3. SCENARIOS

1. TRENDING UP

1981 1984 1989

Xerox Star 8010 First office laser printer

HP LaserJetFirst desktop laser printer

HP LaserJet IIPFirst sub-$1,000 laser printer

Back in time...

1981 1984 1989

Back in time...Adoption Rate

PRINTERNET OF THINGS

3D PRINTING

1988 2005 2009

3D System SLA 250 The first 3D printer available to public

Z Corp Spectrum Z510The first high-definition color 3D printer

MakerBot Cupcake CNCOpen source 3D DIY printer

PRINTERNET OF THINGS

1988 2005 2009

PRINTERNET OF THINGS

$187 000 $ 49 900 $ 1000

“Hardware is becoming much more like

software”Eric von Hipple, MIT

AMBIENT AND

EMBEDDED

29

VISION

Nest

WeMo

31

BLUETOOTH LE

7 nodesapp+accessory

32

ZIGBEE

energy harvesting

CoAPLight weight HTTP

WEARABLEAPPCESSORIES

40

DO ONE THING WELL

BIG DATA

150 MILLION SENSORS

40 MILLION DATA POINTS PER SECOND

1 BILLION PEOPLE

2.7 BILLION LIKES PER DAY

SENSOR FUSION

FOUR-WHEELED TABLET

FROM ABS TO APPS

FROM DETROIT TO CES

50

NVIDIA

TESLA

“Look back twice as far as you look forward”

Paul Saffo, Discern Analytics and Stanford University.

“The past does not repeat itself,

but it rhymes” Mark Twain

2. TRENDING DOWN

1994 2002 2006 20101998

Netscape Microsoft

100%

80%

60%

40%

20%

Back in time...

“The most hyped of the new concepts during the Internet

boom was first mover advantage,

when being the first to enter a market was seen as synonymous

with wining leadership of it.”

Kieran Levis, “Winners and Losers: Creators and Causalities of the age of the Internet”

REALITIES OF AUGMENTED REALITY

1968 1998 20092004

VALUE

DESIGN

BUSINESS MODELS

RFID & NFC

APP + ACCESSORY

Recognize the hype

Understand the hype cycle and maturity

Timing is important

3. SCENARIOS

“… the entire earth will be converted

into a huge brain”Nikola Tesla, 1904

“Thanks to radio

1910: OPEN

“It is inconceivable that we should allow so greater

possibility for service, for news, for entertainment, for education and for vital

commercial purposes to be drowned in advertising

chatter”

Herbert Hoover, First National Radio Conference, 1922

First Radio Advertisement

1920: ADVERTISING

1930: CLOSED

B2B

SMARTMETER

CONNECTEDCOWS

78

CONNECTEDTREES

SMART CITIES

$322b in China

B2C

SMART ENERGY

82

SMART ENERGY

SMART HEALTH

SMART HEALTH

SMART HOME

86

CONNECTED LIVING ROOM

WALLED GARDENS

OPEN DATA

PRIVATE CLOUDS

PRIVACY AND SECURITY

HACKATHON-FRIENDLY

Usman Haque: Why you shouldn’t care

about securing the Internet of things just yet

Usman Haque: Why you shouldn’t care about securing the Internet of things just yet

INTERACTION

FAMILIARTouch + App + Service Run your world by

smartphone

NEWLeap Motion Smart Pause

NATURALGlow Cap

Complex systemscannot be predicted

Future scenarios expand the mindset and help better

decisions today

Monitor which scenario starts to unfold

TAKE AWAY

98

THINK BROAD

MAKE IDEAS HAPPEN

THANK YOU

@baraevfacebook/ilya.baraev.1

Ciarán Harris iQ Content

Christian Del Rosso SelfLoops

Daniel Peterson Vilhelm

James Reilly Smartifier / Aalto

Kimo Boissonnier Tuliotus

Peter Bryer peterbryer.com

Ramine Darabiha Rovio

Risto Pirhonen LeadIn

Timo Heikkilä Consumer insight & trends expert

Ville Tikka Wevolve

Big thanks to:

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