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Internet Presentation

Report 

Presented by…..

Faizan Mulla

Ranveer Deokar 

Manish Kamble

 Archana Kshirsagar 

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Introduction to

Internet 

 The Internet is a communication system that has brought a

wealth of information to our fingertips and organized it for our

use.

In 1967,Vint Cerf & Bobkahn both of whom were role in Internetting project.

 They wanted to link different networks together with a host on a

second , different network But many problem to overcome.

In 1973 Cerf & Kahn's landmark paper outlined the protocols to

achieve end to end delivery of data. The idea of a device called A

Gateway to serves the intermediary hardware to another.

 Today, the Internet is certainly the most valuable information

resource there is, with over 800 million people using it everyday.

When the Internet originally was developed, it was mainly used by

governments, scientists, researchers and university teachers.

 Today, the Internet is used by people in all walks of life, from

administrative assistants to CEO's and from blue collar workers to

politicians. For these reasons, it's safe to say the Internet is here

to stay.

 The Internet has become practically synonymous with the ‘World-Wide Web’. However, to use these terms interchangeably isincorrect. The World-Wide Web (or simply, Web) is a publishingsystem and is just one of many systems which passes the dataover the Internet. The Web is constructed so that visiting sites can

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be accomplished through just a few mouse clicks, and once youhave accessed a site you can easily read and watch what’s there.

What is the World Wide Web?

The World Wide Web incorporates all the internet services listed above,and more, including the ability to view images, look atvideo, and hear sound recordings.Using a web browser, you can move from location to location on theinternet via text or graphical links called hypertext or hypermedia links. Authors of internet documents can thus allow you toaccess related sources in a non-hierarchical manner.Web documents are usually created using Hypertext Markup Language, or HTML, and are often referred to as “sites” or “pages”.While counts vary, some people put the total number of known web pagesin the billions

What is a web browser?

A web browser is a software program which allows you to access anddisplay the information that is on the internet. NetscapeNavigator and Microsoft Internet Explorer are the two most commonly usedbrowsers. They allow you to access text,

images, videos and sounds (if you have a multimedia computer). Some of the basic features of web browsers are: _ Navigation buttons: Allow you to move back, forward, home, etc. _ Search & Guide: Includes a selection of some search engines and subjectguides endorsed by the browser.

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How do I use email wisely?

Do think before you send a message, especially if it is in anysense critical or damning. Once you’ve sent it, there’s no way of recalling it before it gets there!

Do try to read your email at least once a day. People may berelying on contacting you! (From the School machines you cantype finger cpp to find out when user cpp last checked their mailbut you can’t find this out for users on most remote machines.)

Do reply to somebody immediately when they email you for the

first time. Even if its only a message to say ‘OK I got yourmessage and I’m thinking about it’, the recipient will know thathe/she got through OK and so can stop trying. Furthermore, if 

 YOU email somebody for the first time, then when they reply youshould email them back straight away so that they know that

 THEY got through OK and you are in two-waycontact.

Do use an address book. This will make it a lot easier to keep

track of everybody’s address. (When you receive a message fromsomeone new you can use t while looking at the email message inpine and your address book will be automatically updated toinclude the senders address in it.)

Do think carefully before joining email mailing lists. Otherwise youmay find yourself swamped with messages.

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Don’t send threatening, pornographic, criminal, racist, sexist (orany other -ist for that matter) material using email. It’s illegal andyou will probably end up in front of both the local magistrate and

the Vice-Chancellor!

Don’t use email to hack other people’s systems. (Again, this sortof thing is treated very seriously nowadays; in the last few years anumber of students have been finedBIG MONEY for doing this.)

Don’t use email to mess up other users or systems. Brainlessexamples of this in the

past have included (i) sending 100000 messages to somebody (ii)sending messages full of control characters designed to screw upsomebody’s screen (iii) sending email messagesthat are so long that they cause the receiver’s system to crash.

Don’t get too carried away with email. Sure, its a wonderfulinvention, but if you’re not careful you could spend all dayreading and replying to messages!

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Internet GrowthTrends

1977: 111 hosts on Internet

1981: 213 hosts

1983: 562 hosts

1984: 1,000 hosts

1986: 5,000 hosts

1987: 10,000 hosts

1989: 100,000 hosts

1992: 1,000,000 hosts

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2001: 150 – 175 million hosts

2002: over 200 million hosts

What does a website normally 

contain and how fast canI access it? 

Most sites start with a ‘home page’. When this has loaded, variousoptions are usually High lighted in colours. If you move yourmouse over one of these options and a pointing finger appears,then just click the mouse and you will be connected to the link. Inthis way you can literally traverse the world in a few mouse clicks.

 The Web is an amazing, mind-boggling source of information. Youcan find information on almost any topic imaginable if you look forit. I have only been using it regularly for six or so years, yet Ireally don’t know how I would manage without it! I use it for news,reference, business, announcements, games, finding software,

 job-hunting, . . . .

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What people think about 

internet? People have started to

realize the importance of Internet in their

lives where it is not just a communication

mode to email, chat and get information

but has become an enabling tool toperform various tasks over Internet like

  learning,

networking,

shopping,

gaming,

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and expressing themselves in the form of 

blogs to the extent of establishing a virtual

world for themselves

FUTURE OF INTERNET 

Single Platform: Internet will (rather is) become mostpowerful platform for marketing and communication.

Brand Reach: More marketing efforts to establish brand

and reach millions of customers, a paradigm shift from

offline to online!

Entertainment: India Film Industry (a.k.a – bollywood), will

have a huge online presence!

Video: Video dedicated sites will increase as “broadband”increases in India.

Cricket: Cricket takes over internet! ( it already is, is’nt it?).

Localization: Local Search Engines and for enhanced

results

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Regional Language sites: With over 22 official language,

More regional content would be seen soon.

Social Media: This will need a separate mention!, With

youth driving the internet in india, conversation using socialmedia platforms (social networking,blogs, wiki,podcast etc..)

will grow and form a key “marketing” sector.

Mobile Internet: India being one of the nation with

“highest” mobile users, internet penetration is bound to

increase and so will “mobile marketing”

Digital Platforms: IPTV would be the next big thing ( still a

long time to see this) but will be the next in internet

revolution in India.

Strengths of Internet  Current information

Global information

Some information only available on the

Web

Interactive media sources

Fast results

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  E-Commerce

E commerce is all around us, it has been for years, even long

before the Internet. Staring in the 60s, businesses began sharing

files and information with each other electronically, the very first

form of e commerce. With the Internet, people gained the ability

to purchase goods and services from businesses and each other,

electronically. All these make up the face of e commerce today.

Business-to-business e commerce is the exchange and transfer of 

files and money between businesses, and as we've mentioned,

this began in the 1960s. It took hold in the 80s, though, when one

standard was set for electronic transactions that allowed all

businesses to connect this way.

Consumer-to-consumer e commerce is when a person goes

online and exchanges goods and services with another person.

Ebay, for instance, is the original consumer-to-consumer site, with

its auctions in which anyone can put up goods for sale to the

site's visitors.

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 Advantage of E-

CommerceConducting business

Cost

Profit

Customer relations

Employees

 Time

E-business is saving AND

selling!

Social Networking

Sites

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A social network service focuses on building and reflecting of 

social networks or social relations among people, e.g., who

share interests and/or activities. A social network serviceessentially consists of a representation of each user (often a

profile), his/her social links, and a variety of additional

services. Most social network services are web based and

provide means for users to interact over the internet, such

as e-mail and instant messaging. Although online community 

services are sometimes considered as a social network

service in a broader sense, social network service usually

means an individual-centered service whereas online

community services are group-centered. Social networking

sites allow users share ideas, activities, events, and interests

within their individual networks.

 The main types of social networking services are those which

contain category places (such as former school-year or

classmates), means to connect with friends (usually with

self-description pages) and a recommendation system linked

to trust. Popular methods now combine many of these, with

Facebook, Bebo and Twitter widely used worldwide; MySpace 

and LinkedIn being the most widely used in North America;[1]

Nexopia (mostly in Canada);[2] Bebo,[3] Hi5, StudiVZ (mostly

in Germany), iWiW (mostly in Hungary), Tuenti (mostly in

Spain), Decayenne, Tagged, XING;[4], Badoo[5] and Skyrock in

parts of Europe;[6] Orkut and Hi5 in South America and

Central America;[7] and Friendster, Mixi, Multiply, Orkut,Wretch, renren and Cyworld in Asia and the Pacific Islands

and Orkut and Facebook in India.

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Impact of social 

networking sites

 Youth interest in Social Networking Sites.

Overlap with young people’s offline interests

hanging out,

flirting,

trying to build social status,

deciding what image they want to present

Youth activities

online

Building own profiles (present self to peers)

Visiting other profiles (to see how others present

themselves)

Commenting on profiles, photos etc

(often positive, reciprocated)

Important for self-confidence, self-identity, self-esteem

(Netherlands)

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 Emerging trends in social networks

As the increase in popularity of social networking is on a constant

rise[28], new uses for the technology are constantly being observed.

At the forefront of emerging trends in social networking sites is theconcept of "real time" and "location based." Real time allows users to

contribute content, which is then broadcasted as it is being uploaded -

the concept is similar to live television broadcasts. Twitter set the trend

for "real time" services, where users can broadcast to the world what

they are doing, or what is on their minds within a 140 character limit.

Facebook followed suit with their "Live Feed" where users' activities are

streamed as soon as it happens. While Twitter focuses on words, Clixtr ,

another real time service, focuses on group photo sharing where users

can update their photo streams with photos while at an event. Friendsand nearby users can contribute their own photos and comments to that

event stream, thus contributing to the "real time" aspect of broadcasting

 photos and comments as it is being uploaded. In the location based

social networking space, Foursquare gained popularity as it allowed for 

users to "check-in" to places that they are frequenting at that moment.

Gowalla is another such service which functions in much the same way

that Foursquare does, leveraging the GPS in phones to create a location

 based user experience. Clixtr, though in the real time space, is also alocation based social networking site since events created by users are

automatically geotagged, and users can view events occurring nearby

through the Clixtr iPhone app. Recently, Yelp announced its entrance

into the location based social networking space through check-ins with

their mobile app; whether or not this becomes detrimental to Foursquare

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or Gowalla is yet to be seen as it is still considered a new space in the

internet technology industry.[29]

Some social networking

sites

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E- MarketingInternet marketing, also referred to as i‐marketing, webmarketing, online marketing, or eMarketing, is themarketing of products or services over the Internet. The

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Internet has brought many unique benefits to marketing,one of which being lower costs for the distribution of information and media to a global audience. Theinteractive nature of Internet marketing, both in terms of 

providing instant response and eliciting responses makeInternet marketing an industry where you can see fastresults!Internet marketing ties together creative and technicalaspects of the Internet, including design, development,advertising, and sales. By reading this guide, you willbecome familiar with each of these Internet marketingfacets and well on your way to launching a successful

site.

What Is An Internet Marketer?

Internet marketing is the business of both advertising and selling

goods and services over the Internet. As an Internet marketeryourself, you will be responsible for bringing together potentialcustomers with a service or company that will fit their needsthrough different Internet avenues. Whether the product beingoffered is a pair of sneakers or a new car, youare helping others connect with the products they are searchingfor.With trillions of dollars spent online each year, it’s clear that theInternet isn’t going anywhere and more and more businesses and

services will become primarily web‐based. With a few clicks, youcan often find exactly what you’re looking for. The convenienceand multitude of information provided by the Internet isincomparable. That’s why you need to be a part of this industryand begin your Internet marketing career.

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 Advantages of e

MarketingCost effectiveness

Global reach

Interactive response

Measurability

Personalization

Real-time feedback

 The world of Internet marketing has an extremelylow barrier to entry. Do you have a computer? Do

you have Internet access? Do you have around $100to scoop up some domain names and get rolling? Doyou have a million dollar idea and the time andpassion to implement it? Great, then you’re in!

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Uses of internet E- mail

Chatting

Shopping

Gifting

Matrimony

E- business

E- marketing

Internet Banking etc.

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  Size of the Industry Assessing the size of the Internet is a somewhat difficult

proposition, since it is a distributed body, and no complete index

of it exists. What we mean by asking how large the Internet is

also plays into how we answer the question. Do we mean how

many people use the Internet? How many websites are on the

Internet? How many bytes of data are contained on the Internet?

How many distinct servers operate on the Internet? How muchtraffic runs through the Internet per second? All of these different

metrics could conceivably be used to address the sheer size of 

the Internet, but all are very different.

Size of the internet is countless. It is immeasurable and

uncountable.

With a Population of 1.2 billion, 22 states 5 union

territories , 22 official languages, GDP of 10% and above,

and being worlds largest English speaking nation, India

internet population is growing at a fast pace. According to

the latest from IMNAI, internet user base grew by a

whopping 40% to reach 46 million.

Today people realizes that internet is how much useful in

our day to day life and how it helps to solve our problems.

In today’s world internet has become the basic needs of 

an educated peoples like students, doctors, lawyers,

MBA’s, bankers etc.

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Impact of Internet 

1. Why the Internet has grown?The PC is becoming commonplace in many homes and there isa general acceptance that this is a way forward.Analogue phone lines are being replaced by faster digital lines(ISDN).Even faster high-speed digital connections will soon bedelivered to households, offering a whole day connection to theNet.Many countries around the world are developing incommunication technology via satellite, wireless and cable toenhance worldwide Internet access.Access to the Internet and its services have already becomeavailable through the use of digital TVs and mobile phones. The use of the Internet by many business, organisations andthe general public has led to a rapid increase in the number of sites.

2. The Internet and the way we work 

Information technology has had an impact on the way we work forquite some time, but the Internet has now added electronic mail(email), teleworking and video conferencing to the workplace.

Teleworking 

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 The ability to work from home by means of a PC or laptop andsince some communications link are increasing, and there are anumber of benefits to the employer:

Office running costs and overheads (rates, electricity, heatingetc.) can be reduced, which in turn may reduce the need foroffice space. Travel-related problems may be reduced.It may tempt better staff to come and work for the company.

However, employers need to be able to trust their staff and beprepared to have less direct control over them.

Benefits for the employee include:

 You can work from the comfort of your own home. There is no time wasted travelling and no travel costs.It enables you to work around the needs of your family and/orchildren, giving you greater flexibility.It is more convenient - you can plan the working day to suityou, which could help reduce stress levels.

Video conferencing Video conferencing means using computers to provide a video-link between two or more people. Instead of just talking tosomeone by telephone, you are able to see them as well.

Benefits include: 

Meetings can take place without leaving the office. Travel costs and the time taken to travel can be reducedsignificantly.Meetings can be called instantly worldwide with little notice.Delegates can still attend meetings even if they are physicallyunable to.

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3. How the Internet is changing our 

lifestyle

Home shoppingHome shopping options are many and varied and changing allthe time. Most major supermarkets are now on-line, offeringhome delivery of goods and increasingly, the major high streetstores are also competing for on-line trading. The Internet lendsitself to shops selling goods which are easily portable, such asCDs and books.

The benefits of home shopping to the customer include: 

 You can avoid long queues, save time and shop from the

comfort of your own home. You do not have to travel into city centres or pay for carparking costs. You can shop around for the best prices and shop abroad forcheaper goods.It can offer the customer a wider range of shopping, 24 hours

a day all year round.People who are house-bound have the ability to shop and

have goods delivered.

Benefits to the company include:

It opens the market to customers nationally andinternationally.

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It enables smaller companies to compete with largercompanies. There may be a possible reduction in staffing and/or shoppingoutlets, thereby reducing costs.

 You can offer 24 hour shopping at minimum cost.

 4. The future

Increased speed of access combined with digital, satellite andwireless technologies will see Internet use and the resources onoffer continue to expand.

In the home digital TV offering Internet access will enable homeviewers to shop, bank, play games and send email.

At work digital phone lines will offer companies high-speedcommunication enabling business to be conducted quickly,efficiently and with reduced costs. Access to video conferencelinks will become commonplace.

Wireless technology (WAP) will support mobile phones offering

hand-held Internet access. Pocket-sized units will link email toweather, news, travel, entertainment listings and holidayinformation. As connection speeds improve, banking, shoppingand video conferencing will take place on the move, in the car onthe bus, train or plane.

On the road new systems will be able to pinpoint your car on anonboard computer which will provide access to road and trafficinformation. Car phones will link to the Internet allowing drivers tocheck their email.

Impact on other media consumption

 Tv viewers has decreased by 23%

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Magazine readers has decreased by 20%

News paper readers decreased by 15%

Radio listeners decreased by 9%