1. Name: survey monkey

URL: https://www.surveymonkey.com

Description: surveymonkey is a survey tool that permits users to generate their own surveys using question format templates. There are two types of entry for users. The basic version of surveymonkey is free, but the enhanced version is also available at a cost.

Why it is significant: in general, doing survey is a complicated issue but this website is really user friendly. Moreover they have a vast collection of quality survey templates with question banks. After completing survey, this website also provides useful reports for the organization. Last but not least, first level of surveymonkey service is for free and if anyone needs in detail they need to pay but its cheap.

2. Name: Nielsen

URL: http://www.nielsen.com/us/en.html

Description: The Nielsen Corporationis a globalmarketing researchfirm which main headquarter is inNew York City,United States. ByArthur c. Nielsen, sr., this company was founded in 1923 inChicago. Its one of the main objectives is to provide marketers consistent and objective information on the impact ofmarketingand sales programs. Now it is operating its business in more than 100 countries.

Why it is significant: Nielsen is the most favorite and oldest marketing research company. It has two divisions for analyzing marketing research; what consumers buy and what consumers watch. They not only research from one side but also compare with a particular companys competitors. They also provide the results of changing price, packaging or distribution system of any product. Nielsen publishes Nielsen ratings which is one of the famous items of Nielsen Corporation.

3. Name: J.D. power and associates

URL: http://www.jdpower.com

Description: JD power is a global marketinginformation servicesfirm. It is founded byJames David power iii in 1968. The firm conducts surveys of product quality, customer satisfaction and buyer behavior basically for car industry. Though it is an American based company it has a huge market in India.

Why it is significant: J.D. power is best known for its customer satisfactionresearch on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting.

4. Name: kantar

URL: http://www.kantar.com

Description: Kantar, a UK based market research company, was founded in 1993. It is a branch of WPP which is a network of 13 companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines. Kantar now is known as the Data Investment Management division of WPP.

Why it is significant: Kantars offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. On a daily basis Kantar is processing more than 20 million new posts and articles, aggregating content from the 20 million blogs, 10 million forums, and 40,000 news sites. It has its own website which called Kantar's insight websites, with country specific news, data and research in local languages. Whether anyone is a journalist, client, colleague or student, he or she can freely use the content in news articles, blog posts or presentations.

5. Name: symphony iri group

URL: http://www.iriworldwide.com

Description: IRIis amarket researchcompany which provides clients with consumer, shopper, and retail market intelligence and analysis focused on theconsumer packaged goods(CPG) industry. The firm operates in 58 countries through stand-alone operations, wholly owned subsidiaries, partnerships and alliances. It was started its journey inChicagoin 1979.

Why it is significant: IRI is the leader in delivering powerful market, consumer and media information, predictive analytics and the foresight that leads to action. They go beyond the data to ignite extraordinary growth for their clients in the CPG, retail and over-the-counter health care industries. Whether its analyzing how to make their clients assortment, pricing and promotions more profitable, tailoring clients media strategies to specific segments, linking clients media spend back to actual sales, or guiding client through scenario planning on our IRI Liquid Data platform, they pinpoint what matters and illuminate how it can grow clients business.

6. Name: Pickersgill Consultancy & Planning Ltd

URL: http://www.pcpmarketresearch.com

Description: Established in 1990, Pickersgill Consultancy & Planning Ltd (PCP) is an award-winning qualitativeandquantitative market researchagency and consultancy firm. It is a full service agency and some of their other services includemystery shopping,statistical modelling,consultancy,data processingand many others.

Why it is significant: They have different services related with marketing research. Mystery shopping is one of them. They have developed a number of Golden Rules for mystery shopping work that they conduct. Like they keep options open in the responses given so that staff are allowed the opportunity to offer associated services or products. They also stick to the truth as far as possible and be consistent in approach and manner for each call/visit made. They do mystery shopping for retailers, leisure centres, night clubs, estate agents, police authorities, business service providers, automotive parts suppliers, housing organizations, financial services companies.

7. Name: Pickersgill Consultancy & Planning Ltd

URL: http://www.pcpmarketresearch.com/services/statistical-analysis

Description: Established in 1990, Pickersgill Consultancy & Planning Ltd (PCP) is an award-winning qualitativeandquantitative market researchagency and consultancy firm. It is a full service agency and some of their other services includemystery shopping,statistical modeling,consultancy,data processing.

Why it is significant: They help their clients in different ways for statistical analysis like, advising on the most appropriate sample size given the objectives of the research, applying simple tests of statistical significance to determine which differences in results from a survey should be highlighted. Segmenting customers, businesses or general members of the public according to characteristics of interest to the survey, exploring the relationship between sales and elements of the marketing mix and producing brand or market models. Such models allow the outcome of alternative marketing strategies to be predicted, so aiding both marketing decision-making and company forecasting. Moreover, they have successfully quantified the effectiveness of advertising, promotional activity, price change, new products and use of sales representatives and merchandisers in a variety of markets.

8. Name: Doyle Research

URL: http://doyleresearch.com/services/social-media/

Description: In 1990s Doyle Research has started its business. They usually work with qualitative data for market research. They always seek for innovative projective exercise, creative homework assignments, and above all moderating excellence to each and every project.

Why it is significant: Using clients existing social media data, Doyles skilled qualitative researchers explore whats behind the trendlines. Their external perspective allows them to follow unexpected paths, identify key language, reveal sources of relevant consumers, then translate the data into meaningful insights and discovered opportunities. Moreover, they value the exploration of new methods; that is why they pay their researchers to lead. If there is a resource that has the potential to help their crlients better understand their market, they are out in front, piloting new technology, assessing their findings, and implementing best practices to ensure the best results, every time.

9. Name: Amplitude Research

URL: http://www.amplituderesearch.com/telephone-survey.shtml

Description: Founded in 2002, Amplitude Research is one of the top mail, telephone and online survey companies serving clients through out the United States, Canada, South America, and Asia. They are proud member of the American Marketing Association (AMA), Marketing Research Association (MRA), Interactive Marketing Research Organization (IMRO), and Marketing Research Association of South Florida.

Why it is significant: Amplitude Research has over eight years of experience managing telephone surveys for market research andcustomer satisfaction surveys. Their telephone survey services include management of all different size projects including large-volume telephone interviewing and low incidence studies. Amplitude's services typically focus on full-service projects involving members of their project management team and statistical services staff. Services they can provide include study design, questionnaire writing, sample selection, pre-testing, ongoing monitoring of data collection, data cleaning, and comprehensive reporting services.

10. Name: Davis Research

URL: http://www.davisresearch.com/telephone-surveys.php

Description: Davis Research is a boutique market research firm specializing in the execution of complex research projects. Since opening their doors in 1970, their focus has been to provide our clients with an experienced and well equipped research team to help them answer their business questions. This company is directed by brothers Bill and Bob Davis, and it has over 250 research professionals.

Why it is significant: Davis Research has been conducting telephone based data collection since 1970 and has been using computer assisted telephone interviewing (CATI) since 1984. They have over30 years of actual CATI experience across hundreds of thousands of projects and topics. They currently operate a 100-station in-bound and out-bound call center headquartered in Calabasas, CA. Their direct involvement with the interviewers is not only something that they feel sets them apart from many of their competitors, but it is also critical to the overall success of any quantitative telephone project. All of their CATI stations are web enabled and can operate CFMC and SPSS Dimensions telephone interviewing software.

11. Name: Talk2Rep

URL: http://talk2rep.com/telephone-survey-companies/

Description: Talk2Rep, headquartered in Fort Lauderdale, Florida, is a leading call center and contact management services provider with multiple US operations. In 2005, Talk2Rep also launched work at home representatives and became a pioneer in the contact center industry with a highly skilled distributed network of @home agents. For 15 years, Talk2Rep has serviced multiple government agencies and private industries in verticals such as Healthcare, Financial, Retail, Energy, Insurance, Technology, Travel and Telecommunications and more.

Why it is significant: Talk2Rep is nationally recognized provider of telephone surveys and telephone data collection. Surveys and Data Collection, Data Cleansing and Updating, Statistical Data Analysis and so on. Talk2Rep specializes in data cleansing and web-based data collection utilizing CATI and proprietary technology dialing technologies. Their interviewers have collected and cleansed data through surveys for some of the largest companies in America including Sears, Blue Cross Blue Shield, and the State of Florida. Data can be captured in multiple databases in a variety of file formats and customized so their client can analyze the information and identify trends readily.

12. Name: Infosurv

URL: http://www.infosurv.com/retail-market-research/

Description: Infosurv was founded in 1998. It has over 6.6 million completed interviews and 65+ years of collected experience on every project. It has over 350 clients, including Fortune 50 corporations, major government agencies, national associations, smaller companies and nonprofits. Its headquarter is in Atlanta, Georgia, with offices in Denver, Colorado.

Why it is significant: Infosurv designs, administers and analyzes user-friendly retail market research surveys. Their professionals are experienced in assisting organizations in garnering invaluable information regarding consumer behavior. Implementing a retail market research survey can save clinets time and money. They provide some unique services like, judging the satisfaction and interest levels of a potential new product or service before development, understanding what clients audience likes and dislikes, thereby increasing retention. Moreover infosurv takes extraordinary measures to ensure validity, reliability and bias reduction.

13. Name: iResearch Services.

URL: http://iresearchservices.com/business-research/benchmarking-analysis/

Description: iResearch Services was established in 2008, they have made a strong presence globally in the market research industry with their superior services in business and consumer research, data collection, scripting and data processing, business analysis & data visualization. To add more, they serve over 15+ industries that include IT, Telecom, Banking, Finance, Insurance, PR & Media, Entertainment and Healthcare.

Why it is significant: iResearch Services help its clients with up to date, authorized and reliable benchmarking information. They make it relatively easy for its clients to understand their financial and operational performance in comparison with the industry leaders and the companies that match its clients size and scope. Their benchmark analysis provides businesses the comparative information about their current performance metrics against that of the competitors and the industry at large, enabling them to incorporate substantial improvements in their processes aligned to their business objectives of achieving long term growth and development.

14. Name: iResearch Services

URL: http://iresearchservices.com/market-research/concept-testing/

Description: iResearch Services was established in 2008, they have made a strong presence globally in the market research industry with their superior services in business and consumer research, data collection, scripting and data processing, business analysis & data visualization. To add more, they serve over 15+ industries that include IT, Telecom, Banking, Finance, Insurance, PR & Media, Entertainment and Healthcare.

Why it is significant: iResearch Services specializes in providing the concept testing or market testing through a range of qualitative and quantitative methods that includes two types of tests. The first one is new product Launch Concept Tests (this test is mainly done to gauge the maximum benefit which can be made available to consumers and the associated features aiding to create those benefits) and the second one is product up-gradation, migratory path or amendment tests.

15. Name: itracks

URL: http://www.itracks.com/products-services/project-services/ad-agency/

Description: itracks was a pioneer of online focus groups and since their inception in 1996, online methodologies have gained wide-spread acceptance among qualitative researchers. Now itracks is committed to offering the most advanced and flexible online facilities to best serve market researchers.Why it is significant: itracks survey services deliver quick, secure online survey data collection. Whether clients survey is relatively straightforward or highly complex, client can sit back, relax, and watch their business results accumulate in real-time quickly and accurately. All data is collected on their servers so there is no strain on clients system. When the survey is completed, client simply hit a button to download the data from their server for clients office computer in the database or spreadsheet format. They specialize in multi-methodology research projects.

16. Name: ZAIUS

URL: https://zaius.com/?gclid=cj0keqjw4qqrbrde2k_z7pbvjo8beiqa39aimyia82l6di0vree-rxuiptdrpdflxvndok1ig0it6eiaakgh8p8haq

Description: Zaius is a market research company that works with customer behavior, customer demographics and buying pattern. Its headquarter is in Boston, MA with regional office in Virginia.

Why it is significant: ZAIUS makes it easy to understand and target customers based on lifecycle stage and real-time buying signals. Within a few clicks, target customers based on lifecycle stage and real-time behavior. Leading companies understand that to deliver a better marketing experience. Its a hard problem that requires a new approach. ZAIUS creates the clearest picture possible of every customer in real time. Behavioral triggers work, but with context they become even more powerful.

17. Name: Power Decisions Group

URL: http://www.powerdecisions.com/qualitative-depth-interviews.cfm

Description: Power Decisions Group hasconducted scores of marketing and product research studiesinvolving branding, brand positioning, pricing, advertising, pricing, and product development, channels, and market segmentation. It has started its business in 1990s.

Why it is significant: Power Decisions Group conduct depth interviews with differing data collection methods: Traditional appointment or CLT in-person interviews are the mainstay. Growing in Power Decisions Groups portfolio is the hybrid online-phone, time-extended depth interview. Drawn from a carefully selected and managed panel, participants are contacted both online and by phone over a period of several days. This provides the market research depth interview respondent to consider questions and stimuli in an incubation mode, then to again express them in a follow up interview.

18. Name: CBCMarketing Research

URL: http://www.cbc-mr.com/methods/qualitative-research/focus-groups.html

Description: CBCMarketing Research is a quickly expanding Swiss Marketing Research Group that has long catered to the foreign and domestic businesses in Asia. Since the companys formation in 1995,CBCGroup has grown to over 100 full-time research specialists and project managers, backed by a capable force of 1000 well-trained and experienced interviewers and field specialists.

Why it is significant: CBCMarketing Research is one of the leading focus group companies in China.CBChas focus group facilities in Shanghai, Beijing and Guangzhou since 2000. their offices are fitted with a total of 5 Focus Group Rooms, with separate observation rooms connected by large one-way mirrors, and equipped with simultaneous translation as well as video recording and streaming technologies.

19. Name: EyeTracking, Inc.

URL: http://www.eyetracking.com/services/marketing-research

Description: EyeTracking, Inc., founded by Dr. Sandra Marshall and several colleagues from theCognitive Ergonomics Research Facilityat San Diego State University, emerged from two decades of federally funded research in cognition and assessment. Their revolutionary methods were developed to accommodate the needs of the US Department of Defense. In February of 1999 EyeTracking, Inc. was established to offer the same technology and expertise to the commercial sector.

Why it is significant: At EyeTracking, Inc. they understand that a multimodal approach is often necessary to fully explore a given product, advertisement or website. Their proven method combines advanced visual behavior analyses with traditional marketing research techniques to provide a comprehensive evaluation of the entire consumer experience.

20. Name: Infosurv

URL: http://www.infosurv.com/restaurant-customer-satisfaction-survey/

Description: Infosurv was founded in 1998. It has over 6.6 million completed interviews and 65+ years of collected experience on every project. It has over 350 clients, including Fortune 50 corporations, major government agencies, national associations, smaller companies and nonprofits. Its headquarter is in Atlanta, Georgia, with offices in Denver, Colorado.

Why it is significant: Infosurv first focus on Food quality, Menu selection, Menu pricing and value, Waiting times, Promptness of service, Professionalism and friendliness of server(s), Servers knowledge of menu, Dcor, Restaurant location, Overall restaurant experience of a restaurant and by assessing the wants and needs of customers Infosurv encourages like Repeat business, Positive feelings towards the restaurant because they showed that they cared about customer opinions, Increased recommendations by current customers or Increased spending within the restaurant.

21. Name: Market Viewpoint

URL: http://www.marketviewpoint.com/core-services.php

Description: Market Viewpoint established in 1996 as a professional mystery shopping company and now it is supported with 7, 000+ professional field researchers. It is servicing varied and diverse industries concerned with customer satisfaction both nationally and internationally. It conducts over 5,000 customer service evaluations and customer service audits each year.

Why it is significant: Market Viewpoint's trained employees design and conduct mystery shopping to deliver real information about the business and then they provide detailed reports about the experience they had to enable companies to train, coach, and motivate staff to offer a positive customer experience to each customer and to make operational adjustments to improve the customer experience.

22. Name: CBCGroup

URL: http://www.cbc-mr.com/methods/new-methods/neuromarketing.html

Description: CBCMarketing Research is a quickly expanding Swiss Marketing Research Group that has long catered to the foreign and domestic businesses in Asia. Since the companys formation in 1995,CBCGroup has grown to over 100 full-time research specialists and project managers, backed by a capable force of 1000 well-trained and experienced interviewers and field specialists.

Why it is significant: CBCGroup provides both static and dynamic visual stimulus for packaging tests, interior visual improvement, website design, logo/poster design etc. moreover, their facilities include over 275Computer Assisted Telephone Interview(CATI) Stations and 7Focus Groupwith state-of-the-art technological support for recording, video streaming as well as simultaneous translation.

23. Name: Informa Research Services, Inc. (Market Positioning)

URL: http://www.informars.com/main/OpinionResearch/MarketPosition.aspx

Description: Informa Research Services, is the premier provider ofcompetitive intelligence,sales and service evaluation,regulatory compliance testing, and led generationservices to business organizations. They have started their business in 1980s and currently, they are serving more than 6,500 clients.

Why it is significant: Informa Research Services explains what the current position of clients business is and what the best possible ways to improve it is. They understand clients market segment position and its relationship to the competition's image and market segmentation. With this information, client can react to strengths and weaknesses develop new marketing strategies and tactics, increase sales, and enhance its customer satisfaction.

24. Name: Power Marketing Research

URL: http://www.getmarketingpower.com/marketing-research-web-usability-1.html

Description: Power marketing research is a woman-owned marketing research company whichutilizes a variety of customized research methods including focus groups, surveys, in-depth interviews, usability testing, and more to help businesses maximize their potential. It starts its business in 2002.

Why it is significant: At first, Power Marketing Research builds up an assessment guide with customized questions which address the usability of a companys website. If the company has chosen to do usability testing, Power Marketing Research will recruit participants for the testing sessions. Evaluation will then occur, with either the participants or PMR's own experts, depending on the companys choice of evaluation method. When evaluation is complete, Power Marketing and Research will prepare a comprehensive report summarizing the results and offering recommendations for improving the site's usability. So it ensures better performance of a companys website and connectivity with its clients.

25. Name: Informa Research Services, Inc. (Mystery Shopping)

URL: http://www.informars.com/main/opinionresearch/mysteryshop.aspx

Description: Informa Research Services, is the premier provider ofcompetitive intelligence,sales and service evaluation,regulatory compliance testing, and led generationservices to business organizations. They have started their business in 1980s and currently, they are serving more than 6,500 clients.

Why it is significant: Informa Research Services companys mystery shop programs set up and observe employee performance occurring through in-person, telephone, and online communication channels to ensure a consistent and revenue-generating customer experience. Their mystery shop programs help to deliver powerful market information, insightful analysis, and targeted recommendations. Moreover, their experienced research team helps their clients establish sales and service standards that promote profitable behavior, meet established policies and procedures, and satisfy customer needs.