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www.securetrading.com | [email protected] | 0333 240 6000
Increase sales through an effective payments strategyPresented by: Matt ShoomanDate: 7th June 2011
www.securetrading.com | [email protected] | 0333 240 6000
High street is in decline Lowest sales growth in 2 years May figures down by 2.1% year on year****
Online growing 18% growth for 2010*
Grew 19% year-on-year in April, Estimated e-retail spend for the month reaching £5.2bn**
40% of SecureTrading merchants reported increased sales in the run up to Christmas***
*IMRG Industry Report 2011 ** IMRG/ Capgemini Sales Index Report: March
*** 2011SecureTrading Christmas survey ****British Retail Consortium (BRC)
Online Growing
www.securetrading.com | [email protected] | 0333 240 6000
Expanding Internationally
Reducing Abandonment
Increasing Approval rates
Reducing Fraud
Ecommerce Merchant Issues
Expanding Internationally
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www.securetrading.com | [email protected] | 0333 240 6000
Want to expand your business into Europe? Cannot rely on accepting credit and debit cards to maximise
sales Lack of take-up of credit cards as a method of payment in:
Germany Netherlands Austria and Belgium
4 of the largest e-commerce markets in Europe
Expand into Europe
www.securetrading.com | [email protected] | 0333 240 6000
What do you need to do to succeed in these markets?
Give your customers the ability to pay with a method they use and understand...
ELV iDeal Soförtuberweisung (Epayments Direct)
How to succeed in Europe
Reducing Fraud
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www.securetrading.com | [email protected] | 0333 240 6000
PCI Data Security Standard
API Solutions
Tokenisation Removes requirement to
hold card data Token used to generate
refunds and repeat transactions
Eliminated costly compliance for the storage
Hosted Solutions
Three Options Payment Pages
Fully Customised Appearance
Payment Pages + As above, but with your URL
iFrame Payment details collected
without host iFrame
Completely removes compliance requirement
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www.securetrading.com | [email protected] | 0333 240 6000
3-D Secure – Success or Failure?
Some people like it:“I love the guarantee”“If it wasn’t for Verified by
Visa I wouldn’t trade online – I need to know I’m going to get paid”
Some people hate it“It’s just friction”“Every time I see that bloody
box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way”
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www.securetrading.com | [email protected] | 0333 240 6000
3-D Secure Usage is increasing…
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0%
10%
20%
30%
40%
50%
UK VbV penetration reached 48.3% in December from 42.7% the previous month and 40.1% in the same month a year ago
88% of UK VbV volume was fully authenticated in December
VbV penetration of UK ecommerce 36 months to December 2009
48.3%
Source: Visa Europe
www.securetrading.com | [email protected] | 0333 240 6000
Verified by Visa fraud rates are almost 3x better than non-VbV fraud rates
Card not present fraud drops 19% in 2009
… and Internet Fraud is reducing
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Ecommerce fraud-to-sales ratio, basis points, 36 months to December 2009
Unauthenticated
Fully Authenticated
Source: Visa Europe, UK Payments
Reducing Abandonment &
Increasing Approval Rates
14
www.securetrading.com | [email protected] | 0333 240 6000
Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Enrolment Rates
15
Source: SecureTrading
www.securetrading.com | [email protected] | 0333 240 6000
Enrolment Rates
16
Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: SecureTrading
www.securetrading.com | [email protected] | 0333 240 6000
Enrolment Rates
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Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: SecureTrading
www.securetrading.com | [email protected] | 0333 240 6000
Approval Rates
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Europe USA UK France Germany Spain Italy0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Non 3-D3-D
Source: SecureTrading
www.securetrading.com | [email protected] | 0333 240 6000
What About Abandonment?
Abandonment rate = 2.2% Approval rate:
with 3-D= 93% Without = 87%
Adjusted benefit of 3-D Secure = 3.8% improvement
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Source: SecureTrading
3.8%
www.securetrading.com | [email protected] | 0333 240 6000
“text book example of how not to design an authentication protocol”
“more than 250m users of Verified by Visa alone… probably the largest … system ever deployed”
3-D Secure
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Source: Ross Anderson / Steven J. Murdoch
Who we are...
Overview
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www.securetrading.com | [email protected] | 0333 240 6000
About SecureTrading
Established & Independent Established in 1997 One of the longest
established PSPs in Europe UK’s leading independent
PSP
Scalable & Flexible Fully scalable Fully hosted or client hosted
payment pages Multi-Channel Payments Systems process in excess of
25m transactions
Secure & Reliable 100% reliable – guaranteed PCI DSS Level 1 Accredited 3-D Secure across all
acquirers Blue chip merchant base
across a variety of sectors
Growing Fast Transactions processed
grown over 30% in last 12 months
Expanding into Europe & US Merchants growing faster
than industry*
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*Compared to IMRG E-Retail Index
What we do...
Overview
23
www.securetrading.com | [email protected] | 0333 240 6000
Constellation of Services
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MyST Transaction Management
SecureTrading Card Check
SecureTrading Payment Gateway
SecureTrading Fraud Score
Alternative Payment: ELV, iDeal, PayPal,
Sofortüberweisung Ukash etc.
Payment Processing
SecureTrading Merchant Account
Service
PCI DSS Solutions SecureTrading Card Store
www.securetrading.com | [email protected] | 0333 240 6000
Payment Processing Accept credit cards and debit cards 100% guarantee on the availability of our payment gateway Reduced acquiring rates through Merchant Account Service
Alternative Payment Methods European methods such as ELV, iDeal and
Sofortüberweisung PayPal & Ukash
Counter-Fraud Services BIN range checks via Card Check Risk assessment via Fraud Score Identity & Age Verification
Reporting MyST - Real-time multi-user transaction management
system
Constellation of Services
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www.securetrading.com | [email protected] | 0333 240 6000
Integration & Products
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Banking Layer SecureTrading Merchant Account Service
Card Issuers
Acquiring Banks
Technical Layer SecureTrading Payment Gateway
API, Xpay or SOAPMerchant Site SecureTrading Payment Pages
American Express, Discover, JCB, MasterCard & Visa
AIB, Bank of Scotland, BMS, B+S, Elavon, EMSCard, HMS, LloydsTSB Cardnet, PostBank, Streamline, etc.
Online OnlineMOTO MOTO
DCCELVGE MoneyiDealIkanoMobilePayPalSofortüberweisungUkash
www.securetrading.com | [email protected] | 0333 240 6000
Payment Processing
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Transactions Database
Reporting Database
Settlement Database
The Internet
Reporting and Counter-Fraud Services
SecureTrading Support
Real-Time Counter-Fraud Services
Multi-Currency
128 bit SSL
Au
thorisa
tion
s – A
PAC
S 3
0
Settlements – APACS 29
Payment Gateway
Acquiring Banks
Settlement Delivery System
Debit & Credit CardsMail Order Telephone Order
PayPal & UkashELV, iDeal etc.
Mobile PaymentsRecurring Payments
MERCHANT
MOTO
Online Mobile
3-D SecureAVS & CVV2
Identity CheckAge VerificationCard BIN Check
Fraud Score
www.securetrading.com | [email protected] | 0333 240 6000
Fully redundant, dual site configuration delivers unmatched availability
Infrastructure
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Payment Site 2Payment Site 1
The Internet
TNSX25 ISDN X25
P a y m e n t G a t e w a y s P a y m e n t G a t e w a y s
Multi-Currency
MERCHANT
A c q u i r i n g B a n k s A c q u i r i n g B a n k s
MOTO
Online Mobile
TNS ISDN
Who we do it for...
Client Brands
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Questions & Answers
31
Thank-You
Matt ShoomanCorporate Sales Manager
[email protected]+44 (0) 1248 672 070+44 (0) 7889 002392
Web: www.securetrading.comTwitter: @SecureTrading
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