Internet Retailing Jumpstart Presentation

www.securetrading.com | [email protected] | 0333 240 6000

Increase sales through an effective payments strategyPresented by: Matt ShoomanDate: 7th June 2011


High street is in decline Lowest sales growth in 2 years May figures down by 2.1% year on year****

Online growing 18% growth for 2010*

Grew 19% year-on-year in April, Estimated e-retail spend for the month reaching £5.2bn**

40% of SecureTrading merchants reported increased sales in the run up to Christmas***

*IMRG Industry Report 2011 ** IMRG/ Capgemini Sales Index Report: March

*** 2011SecureTrading Christmas survey ****British Retail Consortium (BRC)

Online Growing


Expanding Internationally

Reducing Abandonment

Increasing Approval rates

Reducing Fraud

Ecommerce Merchant Issues

Expanding Internationally

4


Want to expand your business into Europe? Cannot rely on accepting credit and debit cards to maximise

sales Lack of take-up of credit cards as a method of payment in:

Germany Netherlands Austria and Belgium

4 of the largest e-commerce markets in Europe

Expand into Europe


What do you need to do to succeed in these markets?

Give your customers the ability to pay with a method they use and understand...

ELV iDeal Soförtuberweisung (Epayments Direct)

How to succeed in Europe


The Payment Pipe

7

Reducing Fraud

8


PCI Data Security Standard

9


PCI Data Security Standard

API Solutions

Tokenisation Removes requirement to

hold card data Token used to generate

refunds and repeat transactions

Eliminated costly compliance for the storage

Hosted Solutions

Three Options Payment Pages

Fully Customised Appearance

Payment Pages + As above, but with your URL

iFrame Payment details collected

without host iFrame

Completely removes compliance requirement

10


3-D Secure – Success or Failure?

Some people like it:“I love the guarantee”“If it wasn’t for Verified by

Visa I wouldn’t trade online – I need to know I’m going to get paid”

Some people hate it“It’s just friction”“Every time I see that bloody

box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way”

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3-D Secure Usage is increasing…

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0%

10%

20%

30%

40%

50%

UK VbV penetration reached 48.3% in December from 42.7% the previous month and 40.1% in the same month a year ago

88% of UK VbV volume was fully authenticated in December

VbV penetration of UK ecommerce 36 months to December 2009

48.3%

Source: Visa Europe


Verified by Visa fraud rates are almost 3x better than non-VbV fraud rates

Card not present fraud drops 19% in 2009

… and Internet Fraud is reducing

13

Ecommerce fraud-to-sales ratio, basis points, 36 months to December 2009

Unauthenticated

Fully Authenticated

Source: Visa Europe, UK Payments

Reducing Abandonment &

Increasing Approval Rates

14


Europe USA Visa MasterCard UK France Italy Germany Spain0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Enrolment Rates

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Source: SecureTrading


Enrolment Rates

16


10%

20%

30%

40%

50%

60%

70%

80%

90%



Enrolment Rates

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10%

20%

30%

40%

50%

60%

70%

80%

90%



Approval Rates

18

Europe USA UK France Germany Spain Italy0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Non 3-D3-D



What About Abandonment?

Abandonment rate = 2.2% Approval rate:

with 3-D= 93% Without = 87%

Adjusted benefit of 3-D Secure = 3.8% improvement

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3.8%


“text book example of how not to design an authentication protocol”

“more than 250m users of Verified by Visa alone… probably the largest … system ever deployed”

3-D Secure

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Source: Ross Anderson / Steven J. Murdoch

Who we are...

Overview

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About SecureTrading

Established & Independent Established in 1997 One of the longest

established PSPs in Europe UK’s leading independent

PSP

Scalable & Flexible Fully scalable Fully hosted or client hosted

payment pages Multi-Channel Payments Systems process in excess of

25m transactions

Secure & Reliable 100% reliable – guaranteed PCI DSS Level 1 Accredited 3-D Secure across all

acquirers Blue chip merchant base

across a variety of sectors

Growing Fast Transactions processed

grown over 30% in last 12 months

Expanding into Europe & US Merchants growing faster

than industry*

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*Compared to IMRG E-Retail Index

What we do...

Overview

23


Constellation of Services

24

MyST Transaction Management

SecureTrading Card Check

SecureTrading Payment Gateway

SecureTrading Fraud Score

Alternative Payment: ELV, iDeal, PayPal,

Sofortüberweisung Ukash etc.

Payment Processing

SecureTrading Merchant Account

Service

PCI DSS Solutions SecureTrading Card Store


Payment Processing Accept credit cards and debit cards 100% guarantee on the availability of our payment gateway Reduced acquiring rates through Merchant Account Service

Alternative Payment Methods European methods such as ELV, iDeal and

Sofortüberweisung PayPal & Ukash

Counter-Fraud Services BIN range checks via Card Check Risk assessment via Fraud Score Identity & Age Verification

Reporting MyST - Real-time multi-user transaction management

system

Constellation of Services

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Integration & Products

26

Banking Layer SecureTrading Merchant Account Service

Card Issuers

Acquiring Banks

Technical Layer SecureTrading Payment Gateway

API, Xpay or SOAPMerchant Site SecureTrading Payment Pages

American Express, Discover, JCB, MasterCard & Visa

AIB, Bank of Scotland, BMS, B+S, Elavon, EMSCard, HMS, LloydsTSB Cardnet, PostBank, Streamline, etc.

Online OnlineMOTO MOTO

DCCELVGE MoneyiDealIkanoMobilePayPalSofortüberweisungUkash


Payment Processing

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Transactions Database

Reporting Database

Settlement Database

The Internet

Reporting and Counter-Fraud Services

SecureTrading Support

Real-Time Counter-Fraud Services

Multi-Currency

128 bit SSL

Au

thorisa

tion

s – A

PAC

S 3

0

Settlements – APACS 29

Payment Gateway

Acquiring Banks

Settlement Delivery System

Debit & Credit CardsMail Order Telephone Order

PayPal & UkashELV, iDeal etc.

Mobile PaymentsRecurring Payments

MERCHANT

MOTO

Online Mobile

3-D SecureAVS & CVV2

Identity CheckAge VerificationCard BIN Check

Fraud Score


Fully redundant, dual site configuration delivers unmatched availability

Infrastructure

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Payment Site 2Payment Site 1

The Internet

TNSX25 ISDN X25

P a y m e n t G a t e w a y s P a y m e n t G a t e w a y s

Multi-Currency

MERCHANT

A c q u i r i n g B a n k s A c q u i r i n g B a n k s

MOTO

Online Mobile

TNS ISDN

Who we do it for...

Client Brands

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Retail Clients

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Questions & Answers

31

Thank-You

Matt ShoomanCorporate Sales Manager

[email protected]+44 (0) 1248 672 070+44 (0) 7889 002392

Web: www.securetrading.comTwitter: @SecureTrading

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Internet Retailing Jumpstart Presentation

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