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Internet Search Marketing The Lifeblood of Indie Film May 25, 2012
| Date post: | 02-Dec-2014 |
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Technology |
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Internet Search MarketingThe Lifeblood of Indie Film
May 25, 2012
What is it?
Why is it important?
How can it help your film?
How can you be search friendly?
Internet search
Personalized
Local
Universal
Mobile
Social
What does Internet search look like today?
One of the most popular Internet activities
Global reach (anywhere/anytime)
Pre-qualified traffic/audience
Inexpensive/free advertising
Why is Internet search important?
Get data on the current level of interest in your film, brand & subject matter (and track how it evolves over time)
Prove there is a “need” and an online market for the story you want to tell
Learn what attracts your audience and how to “speak their language”
Connect with and grow your film’s online network & community throughout the world
How can Internet search help your film?
Get technology out of the way
Have a great content strategy
Optimize titles & tagging
Be aware of the wider social media and online reputation contexts
How can you be Internet search friendly?
Search bots catalogue text and crawl links
Splash pages, flash, JavaScript and other programming can get in the way
Penalties for slow page load times
The simpler, the better
Technology
Even Adobe is NOT using Flash…
http://www.adobe.com/ca/products/creativesuite.html
100% Flash sites can be problematic
http://www.barneysversionthemovie.com/
Content is king
Pick the right keywords
Put them in the right places
Provide the proper context
Content
https://adwords.google.com/select/KeywordToolExternal
Keyword tool for market research
Richer Google search results
Meta tags & alternative (alt) text
Blog & social media tags
Headers & subheaders
Link text & URL strings
Video titles
Rich snippets & sitemaps
Titles & Tagging
Alternative text or <alt> tags
http://casinojack-movie.com/
http://tiff.net/films/films/filmsplayingattiff?filter=ABC
Headings & subheadings
Rich snippets for richer search listings
Link building & voting on social networks
Real time search & Twitter
Social media as search engine
Online reputation management (there is such a thing as bad publicity)
Social Media & Online Reputation
YouTube as search engine
https://www.facebook.com/battlecastle
Facebook social media search
Online reputation affects search performance
Thumbnails
Contextual text & tagging
Transcriptions
Video sitemap
Family friendly
Specialized video search engines
Video Search Marketing
Videos in search results
Videos in search results
http://www.youtube.com/watch?v=LDXq8mv_fsk&feature=plcp
Video tags & contextual text
1.Don’t use a splash page
2.Don’t put your entire site in flash
3.Do comprehensive keyword research (know your search market)
4.Do pay extra attention to your title, meta, rich snippets and other tags
5.Do focus on the right pages/places
Top 10 Do’s & Don’ts
6.Do create fresh and relevant content
7.Do be aware of your page load times
8.Do take advantage of social media
9.Do keep track of your online reputation
10.Do use Google Analytics
Top 10 Do’s & Don’ts
How to contact me
Annelise Larson
@veriatweet
http://www.veria.ca
