Internet TV_Pitch ITP

Concert Only For You- Making a struggling singer a superstar

Won Sup Shin

Dec. 04, 2006

Pitch_1

Internet TV_Pitch ITP

Overview Concept:

– Promoting a struggling unknown singer to make

him/her a superstar through a chain

recommendation from one to another

– “Word of mouth” and “Bring your friend” marketing

strategies are applied to this.

– “Select - Surprise - Perform - Pass it around”

Internet TV_Pitch ITP

Processes

- Individual gig request- Perform before the person who requested it

-Got the person’s decision-If “Go”, continue,-If “No Go”, stop there.

- If “Go”, the person will recommend and pass the singer to next person.- Surprise the next person- Build fame

Decision

stop

Eventually !!

Surprise concert

Internet TV_Pitch ITP

Content Properties

• Genre: Reality show

• Audience: Teens ~ Twenties

• Platform:Internet video blog

• Length and frequency: less than 5 minutes, once a

week (a few shows can happen simultaneously)

Internet TV_Pitch ITP

Why it works “Your are special”

- Concert only for one person - The person is given an authority of judge

“Surprise party” - The next person is not given an information in

advance Viewers participation

- A tool of drawing attention - Viewers’ voting: it will not affect the decision of

singer’s keeping going on

Internet TV_Pitch ITP

A few thoughts

• Applicable this promotion model to other products

• Restriction of location – Multiple gigs in different locations

simultaneously

Internet TV_Pitch ITP

Connect You- Finding My Unknown Connections

Won Sup Shin

Dec. 04, 2006

Pitch_2

Internet TV_Pitch ITP

Overview “Do you know how many people out there are

connected to you?”

• Concept:– “Connect” is a video blog that allows users to find their

acquaintances through “words of video” by unknown users.

Internet TV_Pitch ITP

Processes

Tagging words:

New York, Cuny, Trip to London, Vegetarian, Pet loving, Friends in Swiss

1. Competition2.Post a video clip with tags

Tagging words will be embedded in the video

2. Anybody who does not know her will copy and post the link in relevant sites. (for example, Switzerland site)

3. People who know her will post their comments. The initiator will accept or deny the comments of alleged acquaintances.

Internet TV_Pitch ITP

Properties

• Genre: User Created Video, Game show

• Audience: Teens ~ Twenties• Length and Frequency: less than 3min,

once a week• Platform: Internet (Video blog)

Internet TV_Pitch ITP

Reference

• Six degrees of separations:• “any one on Earth can be connected to any other person

through a chain of acquaintances with no more than five intermediaries.”(http://en.wikipedia.org/wiki/Six_degrees_of_separation)

• Sim6D: “the nature of how connections between people operate to get one person connected to another in a large group” (http://sim6d.com/about_us.php)

Internet TV_Pitch ITP

Advantages and Issues

• Advantages– Social network– Unexpectedness– Game experience through competition

• Issue– Privacy